Internal Linking

Internal linking is an SEO (Search Engine Optimization) tactic that consists of connecting (linking) different pages of the same website through hyperlinks.

This linking allows users and search engines to navigate the website easily, enhancing the user experience and increasing the site’s visibility on search engine results pages.

Good internal linking provides visitors with clear navigation paths and helps highlight the most important information and pages.

Likewise, it can help reduce the bounce rate (the number of users who leave the website after visiting only one page) by encouraging users to explore more content on the site.

In addition to improving the site’s navigability, internal linking is crucial for web page indexing.

Search engines like Google use internal links to discover new pages, understand how they are related to each other, and determine which pages are more relevant or have more authority.

Therefore, a well-designed internal linking strategy can result in better ranking in the SERPs(Search Engine Results Pages), a longer duration of user sessions.

Ultimately, this will lead to better website performance in terms of conversions and sales.