What is negative SEO?
Negative SEO refers to the intentionally used tactics to damage the ranking of a competitor website in search engines.
These tactics go against search engines guidelines and may include a variety of malicious actions:
- Such as creating spam links
- Content duplication
- Or even online piracy
- 1 Identifying negative seo techniques
- 2 Common negative seo tactics
- 3 How to protect your website against negative seo
- 4 Tools to identify and prevent negative seo
- 5 What to do after a negative SEO attack
- 6 Relationship with other marketing strategies
- 7 Conclusión
Identifying negative seo techniques
To protect your site, it is essential to know how to identify negative SEO.
Some signs that can give clues about this problem are:
- A sudden increase in low-quality backlinks
- Content copied from your website
- Or comments from spammers on your blog
It is vital to monitor the quality of the links available on your website.
Common negative seo tactics
As we commented, the most common tactics are:
- Creating spam links: Links are generated from low-quality or irrelevant websites to your site.
- Content Scraping: Content from your website is copied and posted elsewhere on the internet, diluting its originality.
- Piracy attacks: Malicious website modification to damage your reputation or SEO.
How to protect your website against negative seo
Implementing security measures on your site is essential.
This includes the use of antivirus software, regular safety updates and constant monitoring of link profiles.
In addition, it is advisable to use tools like Google Webmaster Tools, so that you will be aware of any suspicious activity.
Tools to identify and prevent negative seo
Some of the tools you can use to control and manage the effects of negative SEO are:
- Ahrefs: It offers a detailed analysis of backlinks, showing the quality and relevance of links received.
- Majestic: It provides a complete view of a site link profile, including metrics about the quality of the links.
· Content Analysis and Plagiarism
- Copyscape: A useful tool for detecting whether your site content has been copied or duplicated online.
- Siteline: It will explore your site to detect duplicate content and SEO -related problems.
· Web Safety Tools
- Succuri: It offers a firewall for websites and security services that can protect your site and prevent it from being hacked or maliciously changed.
- Google Search Console: Through alerts and notifications, this tool can inform you about security problems or changes that could affect your domain reputation.
- Google Disavow Tool: It allows webmasters to reject links that they believe to be harming their ranking on search engines.
· Reputation Analysis Tools
- Brand24: It provides real-time online reputation monitoring options, including mentions and alerts.
- Awario: Another tool for monitoring online reputation, warning of negative mentions or potential problems.
What to do after a negative SEO attack
Facing a negative SEO attack may be a bit complex, but with the right steps, it is possible to recover and restore the health and reputation of your site.
· Evaluation and diagnosis
- Run a complete site analysis: Use SEO tools to identify suspicious links, duplicate content and other problems related to negative SEO.
- Review Google Search Console Alerts: Stay tuned to any Google message or alert that may indicate security problems or changes in domain authority.
- Remove spam links: Contact the websites where these links have been inserted and request their removal.
- Work with Google Disavow tool: For the links you can’t remove, use the Google Disavow tool to inform Google that it should not take them into account.
· Improving website safety
- Update website software: Make sure all platforms and plugins have been updated to avoid safety vulnerabilities.
- Implement robust security measures: Consider adding firewalls, intrusion detection systems, and other security measures.
· Content creation and promotion
- Generate high-quality content: Publish new, original and valuable content to improve your link profile and online presence.
- Ethical strategies for linkbuilding: Build links naturally and ethically, collaborating with high-authority websites with relevance in your niche.
· Monitoring and Continuous Adjustments
- Monitor link profiles regularly: Use SEO tools to closely follow the link profile and quickly detect any suspicious activity.
- Adjust SEO strategy as needed: Stay flexible and willing to adjust your SEO strategy to respond to changes in the digital environment.
· Contact Google
- Consider sending a reconsideration request to Google: If your site has been affected, after cleaning and improving your site, you can send a reconsideration request to Google explaining the actions taken.
Relationship with other marketing strategies
Negative SEO not only affects ranking, but it can also impact other areas of your digital marketing strategy.
For example, an email marketing campaign could be impacted if the links included in emails are affected by negative SEO actions.
Negative SEO is a reality in the world of digital marketing and can have a harmful impact on your online marketing strategy.
It is vital to be aware of these tactics and take proactive measures to protect your site.
By staying informed and using the appropriate tools, you can minimize the effects of negative SEO and ensure that your digital marketing strategies have the expected result.