What are Backlinks?
A backlink is a link that directs users to another website, i.e. links that a website receives externally.
These links are used for transferring authority to the website that receives them, since the robots of the search engines detect them and, basically, if you have many backlinks to your site it is assumed that you have more authority.
A backlink is a link that, from other websites, points to our site. It is important not to confuse them with internal links and external links.
Internal links are those that are used to link to different URLs within the same domain or web page. They are used for improving navigation, through a process called internal linking.
External links are all those URLs that we include on our website and that direct users to another domain; we generally add external links to provide valuable information to visitors.
There are several types of backlinks, they are:
- “Dofollow” links: These links transmit authority to the web site to which they direct visitors. They are the most beneficial links for webmasters that want to boost SEO ranking and the most interesting to get. They are created by default, that is to say, that every link created is by default Dofollow, if this setting is not changed; the link will transmit PageRank. For instance:
<a href=“https://jcdaganzo.es">Mi blog</a>No sienyou don’t have to include rel=”dofollow” in the link.
- “Nofollow” links: These are links that don’t transmit authority to the destination site. They are not directly beneficial to the SEO of a website, but they do help to bring naturalness to the linkbuilding strategy. For instance:
<a href="https://jcdaganzo.es" rel="no follow">Mi blog</a>It is always necessary to include rel=”no follow” implicitly to indicate that it is a Nofollow link.
- “Sponsored” links: The rel=”sponsored” tag should be used to label sponsored or paid links. In terms of SEO, if a link is detected to be a paid link and is not tagged correctly it can lead to SEO penalties. For instance:
<a href=“https://jcdaganzo.es" rel="sponsored">Link patrocinado al blog</a>
- “UGC” links: They are identified by the attribute rel=”ugc” and are used on links that are included on the website, but this content is generated by the users, such as those added on forums and blog comments. UGC is the acronym for User-Generated Content. For instance:
<a href=“https://jcdaganzo.es" rel="ugc">Link de un post en un foro</a>
Of course they do and a lot, it is not possible to create asuccessful organic SEO strategy without backlinks. Some of the benefits of working with backlinks are:
– Improve SEO ranking: without a doubt the main reason to get them, they provide authority and increase SEO ranking.
– Increase web traffic: since they bring us traffic to our website which will help us to gain relevance in our industry and / or to monetize the destination page of the backlink.
Backlinks can be obtained very easily, the most difficult problem is to get quality backlinks which are the ones that are really beneficial and the objective that should be considered in a correct linkbuilding strategy. To get backlinks, keep in mind these four formulas:
– Quality content: Create articles with high value and quality content on your blog, with this your readers will share the links with their contacts and on social media, or even use your links on their own blog.
– Guest Post: Write articles and posts for other websites and you will be able to include, after agreement with the owner of the website, some backlinks to your website.
– Press releases: write press releases with a link that interests you and distribute the note to the media that may be interested, if they publish the news, it is very likely that the backlink will also be included.
– Help other webmasters: you can also get backlinks by helping other administrators with their content or by promoting other people’s websites. It may take some time to get relevant backlinks, but if you keep working, you will find users interested; the Latin expression “quid pro quo” perfectly defines this strategy (“one thing for another”).