Scroll
What is scroll?
Scroll is an English word meaning to move or shift along. In fields such as web design and email marketing, among others, it is used to refer to the 2D movement of the content displayed in a browser window.
Scrolling is basically the process of moving through the content displayed on the screen by a simple scrolling motion, usually vertically, to read or view all the available content.
Scrolling is usually done with the mouse wheel, the keyboard arrow keys, by swiping a finger on a touch screen, by clicking the side scroll bar of web browsers, or by swiping one or more fingers on the touchpad of any laptop.
On the other hand, you surely use infinite scroll, a type of vertical scroll you find on social networks such as Instagram, Facebook, X (formerly Twitter), etc. Where you can scroll continuously, constantly, and not reach the end of the content.
1. What is scroll for?
Scrolling is used so that visitors can view all the information offered on the page, even if it is initially hidden due to the size of the screen / resolution of the website.
Therefore, scroll is vital for a good visitor UX, because it lets them move through a website’s information in an orderly and consistent way, which makes the information easier to understand and can even guide them to take a specific action.
Likewise, scroll statistics give web developers important information about how users behave once they are on a web page.
For example: Do users read all the content of the page? Do users reach the end of the page? How much scrolling do users do before giving up? Data that can help you cut down the content, find the best place to put a call to action (CTA), etc.
2. Advantages of scrolling
Having a website that offers the possibility of scrolling to visitors brings several advantages, such as:
– It generates longer visit times. The amount of time users spend on our page increases, and as the time per visit goes up, search engines will also have a better perception of our content (which is high quality).
– Especially useful for landing pages. When the website is a landing page, it is vital to include scroll so you can offer visitors all the information on a single page without making them lose focus.
– It improves mobile navigation. Scrolling makes browsing from mobile devices easier, and it is something users always expect to find when they visit a website from their phone or tablet.
– Quick access to content. Compared with browsing page by page, scrolling makes a website’s content display faster and in a more orderly way. Moving from one area to another quickly.