What is scroll?
Scrolling helps users to read long pages. In fields such as web design and [email marketing](), among others, it is used to refer to the 2D scrolling of the contents displayed in a browser window.
Scrolling is basically the process of moving through the content displayed on the screen by a simple scrolling motion, usually vertically, to read or view all the available content.
Scrolling is usually done using the mouse, the keyboard cursors, by sliding the finger on a touch screen, by clicking on the side scroll bar of web browsers or by sliding one or more fingers on a touchpad mouse of any laptop computer.
On the other hand, you certainly use what is called infinite scroll, a type of vertical scroll that you have on social media platforms such as Instagram, Facebook, Twitter, etc. Where you can scroll continuously, constantly, and not reach the end of the content.
1. What is scroll for?
Scrolling is used so that visitors can view all the information offered on the page, even if it is initially hidden due to the size of the screen / resolution of the website.
Therefore, Scrolling is vital for a better visitor’s UX, because it allows them to move through the information on a website in an orderly and homogeneous way, and thus facilitate the understanding of the information and even guide them to use the interface.
In the same way, statistics about scrolling offer web developers important information about the behavior of users once they are visiting a web page.
For example: Do users read all the content of the page? Do users reach the end of the page? How much scrolling do users do before giving up? Data that can help you narrow down content, find the best place to include a call to action (CTA), etc.
2. Advantages of scrolling
Having a website that offers the possibility of scrolling to visitors brings several advantages, such as:
– It will increase the time users will spend on the website. The amount of time that the user would be on our page is favored and by increasing the time per visit, search engines will also have a better perception of our content (which is of quality).
– It is especially useful for landing pages. When you are working with a Landing page, users will need to scroll down to read all the information available.
– It improves mobile navigation. When users visit your website from a mobile device, they will have to scroll down or they won’t be able to read all the information on the page.
– Quick access to content. Instead of having to enter different pages, the user can scroll down to find all the information they need in the same page. Moving from one area to another quickly.