WhatsApp

WhatsApp, a tool that started its journey as a simple messaging application, has revolutionized the way we communicate today.

It has positioned itself in a prominent place in successful digital marketing strategies.

And it has evolved to become an indispensable tool for any business in full growth.

Origins of WhatsApp and business application

WhatsApp burst onto the digital world in 2009, establishing a new era in interpersonal communication.

Its main goal was to offer a platform where communication was fast, easy, and secure.

Over the years, WhatsApp has added a series of features that extend its use beyond simple conversations between friends and family.

The transition of WhatsApp from a personal communication tool to a powerful platform for business interaction has been remarkable.

The creation of WhatsApp Business has been a major step, opening up a range of opportunities for businesses to connect directly and personally with their customers.

Features and benefits of WhatsApp

WhatsApp is not just a messaging application.

It has become an integral tool that offers multiple benefits for businesses.

From video calls to document sharing, it is a channel that enables more direct and effective communication with customers.

Additionally, it enables metric analysis and message personalization, ensuring your communication strategy remains relevant and engaging for your customers.

Security and reliability

Security and reliability are two key features of WhatsApp.

The application ensures that your messages are delivered securely, meaning you can trust its ability to facilitate smooth and effective communication with your customers.

What is WhatsApp Marketing?

When we talk about WhatsApp marketing, we refer to all types of commercial strategies that we execute through this well-known app to both sell and promote products, services, and our own company.

The advantages of using WhatsApp are many: we gain access to a large potential audience, we don’t depend on algorithms for visibility, and there is not much competition currently.

The objective of this article is to make the most of this messaging platform, which currently has billions of users, so you can create the best possible campaigns.

Furthermore, running a successful WhatsApp marketing campaign will help you increase the number of sales, better organize your time, and acquire new clients.

Marketing campaigns with WhatsApp Business

Everything I have told you is very nice, but the problem is that WhatsApp is designed for personal use without commercial purposes, which complicates carrying out complex marketing actions.

That is why its older brother, WhatsApp Business, emerged.

WhatsApp Business is an application available for iOS and Android that is focused on automating and perfecting the relationship with your customers.

Some of its most important features are the following:

• · Broadcast lists: They are groups of contacts to whom marketing campaigns can be sent. Sending mass WhatsApp messages to these groups is very easy.
• Business profile: We can create a company profile in which we can offer information about our business, such as hours, location, or website address.
• · Statistics: We have a section available with statistics on the impact of our campaigns on the audience.
• · Automatic replies: We can configure automatic responses to reply to those people who contact us via WhatsApp.

How to define a marketing strategy through WhatsApp?

Therefore, to develop a correct WhatsApp marketing strategy you must do the following:

Best practice is to use two separate phone numbers: your personal mobile running the standard WhatsApp for friends and family, and a dedicated professional line for WhatsApp Business.

Planning

The next step is to create a plan and define the objectives you intend to achieve with your campaign. You will have to answer questions such as:

• · What am I going to use it for? – Sales, leads, branding, etc.
• · What service am I going to provide? – customer service, offers, promotion, etc.
• · What is my target audience? – Gender, age, income, etc.

Promote your WhatsApp

The next thing you have to do is promote your WhatsApp number, so that you create your campaigns from a number that is known to your customers beforehand.

Driving traffic to your WhatsApp through your blog or social media is highly effective. Another idea is to create contests where people have to send you messages to participate.

Use this opportunity to build a segmented database of potential clients, simplifying the analysis of this information later on.

Engaging content

A third key is creating exclusive WhatsApp content, not just recycling blog articles or Instagram posts. Offer material that is useful to your audience to create engagement and win over your potential clients.

Take into account the communication medium you are using; running marketing campaigns through your blog is not the same as doing it through WhatsApp. In this application, you should send short texts, which are very clear and in which the “call to action” is very direct.

Adding images or videos to your texts is usually a great way to make communication with the user more fluid. Some examples you could use are:

• 1. Infographics
• 2. Short duration videos
• 3. Links to websites or landing pages

WhatsApp Status

A tool that you must use, in addition to sending messages to your contacts, is the “Status”. Here you have a new opportunity to talk to people using a much less intrusive channel.

Publish flash offers, new products you have launched, or services that are available for a short period of time on your status.

Respond in real time

One of the most important keys in a marketing strategy is maintaining a fluid conversation (in real time would be best) with your customers.

There is no point in sending a promotion via WhatsApp if you forget to answer the questions of those people who write to you to ask you something, who are generally the ones showing the greatest interest.

With this, we are not telling you that you have to be checking WhatsApp 24 hours a day, since you can establish customer service hours that you can publish in your profile information.

Send messages by segmenting your audience

If you want your campaigns to be effective, you have to send the appropriate messages to each segment of your audience. The best way to do this is through WhatsApp groups.

Create as many groups as you need, dividing your contacts by age, gender, topic of interest, product they have been interested in, etc.

You must be original

To be successful in digital marketing you must avoid doing the same as everyone else, so it is crucial that what you do is liked by your contacts.

You must always try to make your campaigns impact possible customers and convince users to forward the message, since word-of-mouth works extraordinarily well.

Use marketing tools

There are many tools that complement WhatsApp Business, improving its features, optimizing the time it takes to carry out each of the actions, and automating the process.

Some of these tools are:

• · Whatsgateway
• · Massyphone
• · Vepaar
• · WhatSo

Errors you must avoid when working with WhatsApp Marketing

At Tecnobeta we are clear about the errors we should not commit under any circumstances, and they are the following:

Be careful with the wording

WhatsApp is a very different communication medium from email, so your messages should not be drafted like emails.

It is much better to create a concise and direct message, since we have only a few seconds before the contact will stop answering.

Don’t send spam

Whenever you run a WhatsApp marketing campaign, you must have the consent of your contacts to contact them for commercial purposes. That is why you should ask them every so often if they want to unsubscribe from the service.

Furthermore, you should not send messages constantly because that, instead of improving your conversion, will worsen it because you will bore your potential customers. You should never saturate your customers.

Use the professional number

Never run marketing campaigns through your personal WhatsApp number, as your customers may find information about your private life, which worsens your company’s image and gives a feeling of lack of professionalism.

Be very careful with spelling

It seems like a basic rule, but I have seen dozens of WhatsApp marketing campaigns with my own eyes that have serious spelling mistakes.

Most people will use a more informal language on WhatsApp. What you have to avoid is using the same type of language and using the appropriate one for your ideal customer.

A message with grammatical errors makes you lose authority, confidence, and engagement. It will have a negative impact on your company.

Synergy in WhatsApp with email marketing strategies

Email marketing remains a strong pillar in digital communication.

Now, imagine combining the depth and segmentation offered by email marketing with the speed and closeness of WhatsApp.

It creates a comprehensive strategy that can elevate your business, enabling direct and seamless communication with your target audience.

Conclusion

The evolution of WhatsApp from a simple messaging application to an indispensable digital marketing tool is a true success story.

Its integration into digital marketing strategies can help businesses reach new heights by providing an effective and direct communication channel with customers.

Don’t forget to consider WhatsApp as a vital tool that can enhance your communication strategy and take your business to a new level of success.