Workshop

The concept of workshops is easy to understand. In the field of digital marketing, workshops are specialization workshops where attendees receive intensive practical and theoretical training on a specific topic that will help them to achieve a better performance in their work.

In these workshops there is a specialist in the subject, who acts as moderator; they have a very short duration; they are not a format to train many people at the same time; and they include a space to put into practice the teachings received.

1. Advantages of workshops

There is no doubt that workshops improve the skills and knowledge of those who participate in them, but they also have several advantages:

• High training in a specific topic. They help the attendees to be trained intensively and deeply in a very vertical topic. Receiving high-value training.
• They encourage creativity and innovation. Practical workshops, which are part of the process, will allow users to put into practice what has been learned and will awaken creativity, as well as enhance the innovation skills of the attendees.
• They are given by experts. The speakers are always experts, which is a guarantee of receiving quality learning. They also provide all attendees with the bases and tools for a higher level of learning.
• They promote teamwork. They are very useful for participants to establish links that allow them to carry out tasks in a more collaborative way, both during the workshop and after, when they have to apply what they have learned.

2. How to create a workshop?

Creating a workshop doesn’t have to be a complex task if you understand the steps you should follow. We will show you the main and unavoidable ones, in what would be the optimal chronological order:

• Analyze the needs and objectives. You always have to take into account the profile of the people who will attend the workshop, the interests they need to cover and if they will be able to get a real benefit from it. Also evaluate if the workshop will meet the objectives they expect from it.
• Choose a specific topic. Usually choose topics that provide a certain degree of expertise to attendees, as well as those intended to show the latest developments on a very specific subject, always raising them in a way that is attractive.
• Establish a duration. Although this aspect is very variable, as a general rule a workshop should not last more than four hours or you run the risk of the attendees losing interest.
• Offer documentation. It doesn’t matter if you offer it in digital or printed format, you must provide all the appropriate material so that attendees go home with the ability to expand on the information received, if necessary, and with the satisfaction of having learned.
• Define the role of the moderator. The moderator and speaker should be the means for learning to take place, and their main role should be to strengthen knowledge and encourage participation.
• The practical part is unavoidable. There must always be a practical session where attendees can apply the knowledge they are receiving. This part must encourage them to have a productive attitude so that the workshop is didactic and fun.
• Define a date and place. These are two vital aspects, since the conjunction of both of them determines whether people will be able to attend. At the same time, it is highly recommended that the place chosen is outside the work environment, so that the workshop is not associated with it and the necessary learning atmosphere is created.