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Fedeto | Email marketing case studies

Fedeto | Email marketing case studies

How Fedeto Improved Email Deliverability and Operational Speed with Mailrelay

Fedeto (Toledo Business Federation) is the leading business organization representing companies, freelancers, and entrepreneurs in the province of Toledo, Spain. Operating centers in Toledo, Talavera de la Reina, Illescas, Quintanar de la Orden, and Madridejos, Fedeto provides essential advisory, training, and employment services across the region.

Initial Setup: “Before using Mailrelay, we carried out mass mailings using a single dedicated computer equipped with a local mailing program and an SMTP server.” — Gustavo García, Training Department at Fedeto.

Key Takeaways:

  • Maximized Email Deliverability: Drastically improved inbox placement rates and eliminated domain blacklisting issues through advanced deliverability optimization.
  • Reduced Infrastructure Load: Successfully migrated from an on-premise SMTP server to Mailrelay’s scalable cloud email platform.
  • Segmented Database Management: Implemented multi-account structure to separate daily organizational updates from targeted retention campaigns.
  • Real-Time Campaign Analytics: Enabled instant visibility into campaign performance, open rates, and return on investment (ROI).

Project Objectives

When migrating to Mailrelay, Fedeto targeted three primary technical and operational goals:

  • Ensure Inbox Placement: Guarantee that critical business announcements reach recipient inboxes reliably and with minimal latency.
  • Streamline Workflow Efficiency: Adopt an intuitive, user-friendly email automation tool to reduce campaign preparation time for non-technical staff.
  • Actionable Real-Time Data: Access immediate performance metrics to evaluate subscriber engagement and refine outreach strategies.

Technical Solution & Implementation

Mailrelay’s technical support team analyzed Fedeto’s requirements and deployed a tailored technical setup:

  • VMTA & DNS Fine-Tuning: Custom-configured the assigned VMTAs (Virtual Mail Transfer Agents) and optimized outbound DNS records to establish high sender reputation.
  • Dual-Account Architecture: Provisioned a two-account environment to isolate day-to-day administrative announcements from long-term retention communications, protecting main domain authority.

Results & Business Impact

  • Rapid Campaign Execution: Campaigns are now created and dispatched in minutes, with performance analytics arriving within seconds of send-out.
  • Enhanced ROI: Leveraged AI-driven features and advanced continuous engine analytics to boost engagement and overall campaign value.
  • Robust Reputation Management: Achieved full visibility over subscriber health, bounce rates, and continuous blacklist monitoring.

Client Testimonial

“Switching to Mailrelay was a massive qualitative leap forward compared to our previous system. Every aspect improved—design, dispatch speed, and subscriber management. What stands out most is the delivery speed and Mailrelay’s technical support team, which is exceptionally fast and efficient.”

— Gustavo García, Training Department at Fedeto.