AeroMéxico
“Mailrelay provided a dedicated senior email marketing consultant to resolve the deliverability issues AeroMéxico was experiencing with its newsletters.”
Key Points
- Expert advice from a senior email marketing consultant.
- Consulting and information on senders and improving newsletter deliverability using IP addresses with a high reputation.
- A customized contract with an annual cost savings of more than 2,000 EUR.
About AeroMéxico
AeroMéxico is Mexico’s flag carrier, based at Mexico City International Airport. It has a fleet of 70 aircraft with 61 new orders, and is listed on the Mexican Stock Exchange.
The airline operates direct flights to and from Mexico, the United States, Canada, the Caribbean, Central and South America, Europe, and Asia.
Objectives
AeroMéxico needed to resolve a deliverability issue regarding the information it sends to its customers about reservations and newsletters.
They had a very tight deadline and were able to complete their shipments thanks to our platform and the guidance of a dedicated consultant.
In addition, they needed a customized contract tailored to the specific shipping period, which would reduce the annual costs of the agreement.
Actions Taken
The first thing Mailrelay accomplished was resolving its delivery issues in record time. For them, we activate high-reputation sending IPs to mitigate configuration and design issues with their newsletters.
Those responsible for sending emails were advised on how to correctly configure the sender domain and on the proper email designs to avoid being marked as spam.
Finally, a customized contract was drawn up that saved AeroMéxico more than 2,000 euros compared to an annual plan, since they needed to use the system only for a very specific period of time while meeting their needs.
“ Mail relay reduced project costs by ensuring the correct deliverability of urgent newsletters. ”
Consultant for Nadia Velasco,
Supervisor, Guadalajara.