Asoriesgo
“Now they invest their advisors’ time in reading reports and following up by phone, instead of manually sending emails through Gmail, which optimizes the organization’s resources.”
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Key Points
- Improve their sales performance
- Clean up their database
- More effective newsletter campaigns
ASORIESGO
Asociación Gremial de Profesionales Especialistas en Riesgo Financiero Asoriesgo is a non-profit organization whose philosophy is focused on promoting the strengthening of a risk culture in the country, contributing to improving organizations’ management standards so that they can guarantee business sustainability and value creation.
They are a solid organization focused on providing consulting, coaching, and training services, with a high degree of specialization in topics related to: Credit Risk, Market Risk, Liquidity Risk, Operational Counterparty Risk, and economic value creation in the public and private sectors.
Objectives
Asoriesgo’s need arose from requiring an email marketing system that would leave behind the countless drawbacks of sending mass emails using several Gmail accounts, which, among other things, meant that the time needed to complete a campaign was several working hours, complex tracking of the results obtained, and distrust from not sending through a corporate email, to name a few disadvantages.
Asoriesgo’s goal was for their email sends to allow them to easily carry out complete sales tracking, reduce the time needed to send campaigns, and analyze the acceptance of their different proposals — all combined with the need for a system capable of creating newsletters with a professional, impactful look so that the messages they convey get a better response.
Actions Taken
Their email sends were not as effective as they could have been because their database was not properly cleaned before sending. With Mailrelay, they are informed of invalid or non-existent emails, keeping their database free of invalid addresses and turning it into a reliable database — giving them the confidence that their emails reach their recipients and letting them know which subscribers read each of their communications.
They were guided on how to properly compose their communications, as well as on correctly configuring their sender domains to prevent their communications from being blocked by destination servers, doubling the deliverability of each send.
Results
By using Mailrelay, this trade association has all the tools it needs to make its work more effective — no longer having to send its newsletters using several Gmail accounts, nor sending its communications in batches of 20 emails to avoid being blocked. Centralizing sends through its own corporate email has improved confidence in its sends and greatly improved sales tracking.
With Mailrelay’s advanced sending-engine reports, they achieve optimal phone follow-up, and the cleanup their database undergoes after each send saves them an enormous amount of work — letting them complete their sends in just a few minutes instead of the several hours that sending the campaigns alone used to take, and getting an easy-to-read report in seconds, a task that used to take them many hours and did not always return 100% reliable data.
“As the client’s advisor, I can say that they now invest their advisors’ time in reading reports and following up by phone, instead of manually sending emails through Gmail, which optimizes the organization’s resources. This has generated greater productivity and lead contactability for Asoriesgo’s services. The use of Mailrelay is highly recommended for simplifying email marketing tasks in every respect.”
Julián Castiblanco,
Email Marketing Consultant.