Asoriesgo
“Now they invest their advisors’ time in reading reports and following up by phone, instead of manually sending emails through Gmail, which optimizes the organization’s resources.”
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Key Points
- Improve their sales performance
- Clean up their database
- More effective newsletter campaigns
ASORIESGO
Asociación Gremial de Profesionales Especialistas en Riesgo Financiero Asoriesgo is a non-profit organization whose philosophy is focused on promoting the strengthening of a risk culture in the country, contributing to improving organizations’ management standards so that they can guarantee business sustainability and value creation.
They are a solid organization focused on providing consulting, coaching, and training services, with a high degree of specialization in topics related to: Credit Risk, Market Risk, Liquidity Risk, Operational Counterparty Risk, and economic value creation in the public and private sectors.
Objectives
Asoriesgo came to us because they needed an email marketing system that would put an end to the countless drawbacks of sending mass emails from several Gmail accounts: completing a campaign took several working hours, tracking the results was complex, and recipients were wary because the emails did not come from a corporate address, to name just a few.
Asoriesgo’s goal was for their email sends to let them easily carry out complete sales follow-up, reduce the time needed to send campaigns and analyze how well their different proposals were received, all combined with the need for a system capable of creating newsletters with a professional, eye-catching look so that the messages they convey get a better response.
Actions Taken
Their email sends were not as effective as they could have been because their database was not properly cleaned before sending. With Mailrelay, they are informed of invalid or non-existent emails, keeping their database free of invalid addresses and turning it into a reliable database — giving them the confidence that their emails reach their recipients and letting them know which subscribers read each of their communications.
They were guided on how to properly compose their communications, as well as on correctly configuring their sender domains to prevent their communications from being blocked by destination servers, doubling the deliverability of each send.
Results
By using Mailrelay, this trade association has all the tools it needs to make its work more effective. It no longer has to send its newsletters from several Gmail accounts or send its communications in batches of 20 emails to avoid being blocked. Centralizing sends through its own corporate email address has improved trust in its emails and made its sales follow-up excellent.
With Mailrelay’s advanced sending-engine reports, they achieve optimal phone follow-up, and the cleanup their database undergoes after each send saves them an enormous amount of work — letting them complete their sends in just a few minutes instead of the several hours that sending the campaigns alone used to take, and getting an easy-to-read report in seconds, a task that used to take them many hours and did not always return 100% reliable data.
“As the client’s advisor, I can say that they now invest their advisors’ time in reading reports and following up by phone, instead of manually sending emails through Gmail, which optimizes the organization’s resources. This has led to greater productivity and made it easier to reach prospects for Asoriesgo’s services. Mailrelay is highly recommended for simplifying every aspect of email marketing work.”
Julián Castiblanco,
Email Marketing Consultant.