ACCAM-Bankia
“Mailrelay offers a versatile, powerful, agile, reliable and flexible mailing tool. Can you ask for anything more from an email marketing service? Yes, you can. You can ask for it to come at a tailored cost. And Mailrelay has it.”
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Key Points
- Tailored costs
- Solving deliverability problems
- Easy to use for users of all levels
About ACCAM-Bankia
They are the most important professional union at Bankia, with representation across the entire country and members in every autonomous region. It was founded in 1980, when a group of Caja Madrid workers, feeling unrepresented by the established unions, came together to offer a new approach to labor relations, based on dialogue and responsibility as essential values.
ACCAM has made its voice heard in representing and defending the professional, economic, labor and social concerns and interests of all workers at Grupo Caja Madrid, now Bankia.
They represent all employees of Grupo Bankia, and their goal is to improve the socio-labor conditions of Bankia’s workers.
Objectives
Their organization’s communication needs demand reliability, speed and flexibility. There are many email marketing services that allow for an agile communication system, but the flexibility Mailrelay offers in configuring subscriber groups, its campaign design tools, and its proven reliability were the arguments that led us to make our decision.
They urgently needed to reach the inboxes of Bankia staff and avoid the constant blocks caused by Bankia’s mail servers. At the same time, it was a priority to have a system with reliable statistics in order to gain greater control over all communications and ensure they were delivered within minutes.
As the client puts it: “After more than a year of sending over a million emails with Mailrelay, we can say, without a doubt, that we made the right choice in our email marketing service and all our objectives have been met.”
Actions Taken
Mailrelay‘s staff provided full support for every request raised by ACCAM-Bankia, with professional, personalized attention tailored to the client’s needs. This allowed them to resolve all the problems they were experiencing when doing email marketing with other platforms.
They were shown how to create newsletters suited to email marketing, covering the many elements that anyone sending bulk emails needs to know in order to avoid wasting sends or money on their communication efforts.
It’s worth noting that we helped them solve the serious deliverability problem their communications had when reaching Bankia’s mail servers (accounts that make up the largest share of their list’s contacts), and thanks to this, the communications sent to Bankia staff now reach every single person’s inbox — “whitelisted.”
Result
Before using Mailrelay, they worked with other email marketing services, but their sending speed meant emails could arrive up to two hours late. Now those same sends are completed in just a few minutes.
They have managed to easily handle their various subscriber lists, and thanks to Mailrelay‘s SMTP engine, sends to lists with several thousand subscribers went from taking several hours to complete to taking just a few minutes.
The ease of use of the editing tools has allowed them to always create newsletters with an effective, personalized design, depending on the type of communication they need to send.
“10 out of 10. Mailrelay has given us, in a single platform, the solution we needed for a high-quality email marketing service. Technical support has helped us properly configure our needs to fine-tune costs and balance efficiency with agility.
We have everything we need, but we’re confident that if we needed more in the future, Mailrelay would provide it.
I would highlight flexibility above all. Not only for the number of editing, tracking and send-configuration tools, but for how well the costs match our real communication needs. We’re certain we don’t waste a single cent.
Mailrelay offers a versatile, powerful, agile, reliable and flexible tool. Can you ask for anything more? Yes, of course. You can ask for it to come at a tailored cost. And Mailrelay has it.”
Antonio Sánchez, Communications Secretary at ACCAM.