dondeEsta

“Since the cost is lower, we can afford to run more email campaigns. One of the main benefits, in addition to those already mentioned, is the service Mailrelay provides — any question or need when creating the newsletter is handled with incredible speed

Key Points

• Cost Savings
• Newsletter Customization
• Agile Support

About dondeEsta

The company was founded in 2009 in Barcelona and is now headquartered in Cambridge (Massachusetts). dondeEsta is a startup whose priority is to give peace of mind to families around the world through their mobile phones.

At dondeEsta, they believe technology can help make the world safer for everyone. Because family matters most, dondeEsta helps you always know where they are. Today, more than 250,000 families in over 145 countries trust dondeEsta for their loved ones’ peace of mind. The service is also used in more than 7,500 schools and processes more than 2.5 million location requests every day.

Objectives

The client had two main requirements for switching to Mailrelay from their previous email marketing provider, both carrying equal weight in the decision to change providers.

One was to reduce the cost of running email campaigns, with the goal of optimizing digital marketing spend without losing functionality or effectiveness in their communications.

On the other hand, they needed greater customization options when building templates, allowing them to easily store, edit, and personalize them with automated features, among other things.

Actions Taken

Mailrelay paid special attention to the client’s first steps and initial setup, ensuring optimal delivery to the various mail servers used by their recipients, whether a corporate email or a free ESP account (Gmail, Hotmail, Outlook, Yahoo, AOL, etc.).

The client was also proactively advised on how to design their newsletters/templates for optimal deliverability, reducing their bounce rate to a level so low it’s practically nonexistent in their sends.

The cost of Mailrelay’s email service is the most competitive on the market, so the client’s cost savings didn’t require any special action.

Visible Results in the Following Email Campaigns

As expected, by meeting the two main requirements that led them to switch email marketing providers, we now have a satisfied new client — something that fills us with special pride in this case, given the work this company does to improve our lives.

The best way to illustrate the positive results is to share this comment they gave us directly: “Since the cost is lower, we can afford to run more email campaigns. One of the main benefits, besides those already mentioned, is the service Mailrelay provides — any question or need is handled with incredible speed. I always know I have someone who can lend a hand on the other end of the computer”.

A positive result that shows Mailrelay works for all types of businesses regardless of their sending volume, as well as for individual entrepreneurs and startups.

“What I would highlight about Mailrelay is the support they offer for any question, query, or urgent need, whether it’s expanding an email package or anything else. It’s an immediate response, from very good professionals”.

Marta Plaza,
Online Marketing Manager at dondeEsta.