Hospital Británico Montevideo
“The client has overcome the obstacles caused by using their own network infrastructure to send emails and has managed to correctly reach their subscribers’ inboxes, as well as achieve better open rates compared to their previous sending process”
Key Points
- Improved deliverability
- Sending automation
- Overcoming spam filters
About Hospital Británico Montevideo
Hospital Británico was founded in Uruguay in 1857. Throughout its more than 160 years of history, the spirit that has characterized and distinguished Hospital Británico stems from combining professional and technical excellence with the preferential treatment given to patients, based on the fundamental premise of respect for their human dignity.
Hospital Británico was a pioneer in health insurance, offering, more than 45 years ago, the British Hospital Scheme, a top-quality health coverage that has evolved to become one of the most prestigious health products in our environment today.
In turn, the development of the Hospital’s infrastructure has always kept pace with international standards, backed by a team of professionals and technical staff who bring talent, service, and professionalism (made up of approximately a thousand people between technical and non-technical staff).
Its professionals research and take part in training workshops recognized by both the Escuela de Graduados of the Universidad de la República and the Ministry of Public Health.
Objectives
As is often the case with many large institutions and organizations, the client used an in-house emailing system, which shows they have strong resources and qualified professionals, but that isn’t as effective as required, since the antispam systems and IPs usually assigned to them don’t allow for proper deliverability at large sending volumes.
Therefore, their main goal in using Mailrelay was to have an expert deliverability service that would free their network infrastructure from the heavy burden of sending email marketing campaigns, while also having detailed statistics on what happens with each recipient once the email is sent, which ultimately makes it possible to measure the ROI of these actions.
Actions Taken
Mailrelay’s technical service, specifically the team specialized in improving deliverability, provided personalized guidance so they could create effective communications that also met current antispam system requirements (in terms of design, elements needed for optimal deliverability, server-level configurations, etc.)
The excellent quality of the contact list this client sends to meant no complex action was needed to achieve really good open rates, which keep increasing the more they send.
Result
The client has overcome the obstacles caused by using their own network infrastructure to send emails and has managed to correctly reach their subscribers’ inboxes, as well as achieve better open rates compared to their previous sending process.
Thanks to the automation services Mailrelay offers, the time required to create their email marketing campaigns has been reduced. In fact, the number of emails they send has increased considerably since they started using Mailrelay, which has turned email sending into one of their most important communication and content distribution channels.
“Mailrelay has really been a great help to us, since at first it was used for communications with our members and now we also use it for other purposes. Internal communication, broadcasts, etc.”
Eng. Esteban Aliaga,
Executive Manager of Information Technology (IT).