Unión Empresarial del Anoia
“Our main goal in choosing to use Mailrelay was to protect our members’ databases and work within the legal framework.”
Key Points
- Comply with current legal standards
- More attractive and appealing newsletters
- Increase open rates
About Unión Empresarial del Anoia
Unión Empresarial del Anoia was founded in 1982 as a non-profit business association that serves as a connecting link for various guilds and companies in the Anoia region, as well as neighboring areas.
This entity has several key objectives, including representing the business interests of its members, as well as providing companies with the tools and skills to grow, adapt to the market, and become more competitive, with social responsibility and values; but above all, fostering economic activity and the local business fabric, helping to create employment and current and future prosperity.
In addition to addressing business needs, UEA is directly involved in promoting and revitalizing the economy of the Anoia region, participating in active policies of various public administrations, as well as driving its own projects.
Objectives
From the very beginning, Unión Empresarial del Anoia made clear their need to use a system that would guarantee compliance with current data protection legislation, which led them to move away from their previous provider (Mailchimp) and initially adopt Mailrelay.
Likewise, they were looking for a tool capable of improving the results achieved in each and every element that is part of their email communication strategy, such as sending weekly newsletters, a weekly agenda, and additional newsletters specific to the time of year.
Actions Taken
They were provided with everything necessary to keep their databases safe and work with them more efficiently, segmenting and setting clear objectives for each and every one of their campaigns.
The migration from Mailchimp to Mailrelay was carried out without the slightest problem, and they had the help of our support staff at all times, although it was only needed on a few occasions.
Result
After a brief adaptation period, communications sent by Unión Empresarial del Anoia improved noticeably, and the open rate increased by around 20% with the use of Mailrelay. This has not only improved their email marketing results, but their visibility in their geographic area has also increased. Likewise, the members of Unión Empresarial del Anoia have said they feel closer and better informed, making it clear that having a reliable email marketing service brings results across all areas of the company or association.
As the customer states: “Our main goal in choosing to use Mailrelay was to protect our members’ databases and work within the legal framework.
“We’d like to mention that we are happy with the customer service team, for their speed and efficiency. The blog is also worth mentioning, since it’s useful for looking up questions. Overall, we are happy with the switch, especially because of the data protection that Mailrelay offers us and the quality of the service.
Marta Carles, Communications Manager at Unión Empresarial del Anoia.