Instituto Tecnológico Hotelero (ITH)
“For years, Instituto Tecnológico Hotelero has been using Mailrelay‘s services successfully. We’ve integrated it into our communication and marketing plans without any issues, largely because you don’t need to be an email marketing expert to use it and get the most out of it.”
Key Points
- Simplify your sending methodology
- Custom statistics to measure impact
- Quickly create attractive designs
About Instituto Tecnológico Hotelero
Instituto Tecnológico Hotelero (ITH) is the hotel industry’s response to the challenges that technological advances pose for entrepreneurs in the tourism industry.
With sixteen years of history, this innovation center, affiliated with the Spanish Confederation of Hotels and Tourist Accommodations (CEHAT), aims to promote the use of new technologies and management systems that help improve the competitiveness, profitability, quality, efficiency, and sustainability of companies linked to the hotel and tourism industry.
ITH works for and on behalf of hoteliers’ interests, seeking practical and simple solutions that optimize their management across four strategic areas: New Technologies, Hotel Operations, Energy Efficiency and Environment, and Innovation.
Objectives
ITH told us they had several concerns they wanted to resolve immediately when switching email marketing providers, namely: simplifying the sending process, being able to easily edit content to adapt it to different mailings, and getting key information to identify the topics that generate the most interest among their subscribers/members in order to improve and adapt content to their needs.
As the customer states: “Previously we sent our campaigns with another provider that offered a similar but much more limited service; it didn’t allow us to easily edit HTML designs and didn’t provide the amount of statistics that Mailrelay offers.”
Actions Taken
Mailrelay‘s R&D department, based on the requirements of Instituto Tecnológico Hotelero’s Marketing department, made several improvements to the tool’s capabilities for exporting mailing reports, as well as other smaller changes to achieve a complete level of customization.
Likewise, editing and creating newsletters became quicker and easier, allowing even temporary staff without specific training to put together attractive content and get it into recipients’ inboxes effortlessly.
Result
Over the years, the relationship between ITH and Mailrelay has grown stronger, and the best way to show the results is precisely to let the customer express it in their own words: “The biggest benefit of using Mailrelay is the time it saves us compared to other tools and the information provided by its statistics system. It’s key to succeeding in your email marketing campaigns and improving your standing with your customers. Likewise, phone support works very well, and whenever we’ve had a technical issue, it’s been resolved quickly.”
“Mailrelay lets me do my job faster and bring more value to my clients by improving the results of my email marketing campaigns. It also lets us see the interest generated by each of the mailings we send, helps us improve our communications, and lets us adapt to our members’ information needs.”
Juan Carbajal,
Sales and Marketing Department at ITH.