F.Tomé
“They have cut costs compared to MailChimp, run their email marketing campaigns efficiently, optimize their customer base and get detailed information on every send: clickers, views, subscriber geolocation, etc.”
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Key Points
- Cost savings compared to MailChimp
- Advanced insights into email marketing campaigns
- Optimized newsletter design (typography, banners, copy, etc.)
About F.Tomé
F.Tomé is the only Volkswagen Group multi-brand center in Madrid. It has been in the market for over 25 years and is the Volkswagen Group’s top dealer group in Spain by revenue. It has more than 50,000 customers and 50,000 m2 of facilities across its 5 centers in the Madrid region. As part of its all-round customer service, it offers the group’s entire vehicle range, its own workshops and a large stock of genuine spare parts and accessories, which can also be purchased through its online store, plus a wide selection of zero-mileage and used vehicles.
It offers every Volkswagen, Audi, Skoda, Volkswagen Commercial Vehicles and Autocasión brand and service in a single center. It has achieved all this by continuously improving its facilities and taking care of every last detail of its sales and after-sales infrastructure, relying on highly experienced staff who receive ongoing training.
Objectives
F.Tomé came to Mailrelay looking for personalized customer service and better value for money since, in the customer’s own words, “MailChimp is extremely expensive for high sending volumes”. We offered them all of this from day one, as their subscribers had shown that they actively wanted to receive F.Tomé’s communications.
It was also essential that their emails displayed clearly and consistently in webmail and every kind of email client, and that their domains’ reputation was improved and the domains properly configured for sending email marketing campaigns.
Actions Taken
F.Tomé’s emails to its customers must display perfectly in every recipient’s inbox, regardless of the email client receiving them and how old it is. To achieve this, our team optimized their design to ensure maximum compatibility, even with email clients more than 12 years old.
For email marketing to be effective, it’s not enough to send and wait for a response: you have to pay close attention to the requirements of the receiving mail servers. That’s why we always advised them on the best ways to adapt their DNS configuration and to create attractive newsletters with code that is cleanly accepted by the main ISPs and all corporate mail servers.
Result
F.Tomé’s email marketing campaigns reach its customers reliably within minutes, thanks to the technical support they have received. They have felt supported and advised at all times thanks to the personalized attention they received, so setting up, designing and sending newsletters was never an obstacle, and they were successfully sending their communications within just a few days.
F.Tomé now has its domains correctly configured to meet the requirements of Hotmail, Yahoo, Gmail, etc., as well as to reach the inboxes on its customers’ and affiliates’ corporate servers.
Not to mention that they have cut costs compared to MailChimp, run their email marketing campaigns efficiently, optimize their customer base and get detailed information on every send: clickers, views, subscriber geolocation, etc.
“The Mailrelay team’s support has always been excellent. They advised us on configuring and launching the sending platform, as well as on designing our newsletters. Our sends have achieved very good results and the information the platform provides for each send is very comprehensive. On top of that, it has allowed us to save on costs compared to our previous email marketing provider.”
Mariana Pavón Sastre, Marketing Manager, Grupo F.Tomé.