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E-nuc

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“Mailrelay has been the useful and effective email marketing platform we were looking for: a simple, intuitive platform with all the resources you need to run a successful campaign. You select your target subscribers, send your newsletter and get your campaign results in real time.”

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Key Points

  • Custom newsletter design.
  • Direct delivery to their customers’ inboxes.
  • Switching from Emailvision to Mailrelay

About E-nuc

E-nuc is a computer wholesaler based in San Juan del Puerto (Huelva, Spain). It entered the IT market in 1997 and, since 2001, has become one of the most important distributors in the video game console market.

They are committed to personal service and customer care, which is why they offer online chat, email support and phone support. They also create user manuals for their products, videos, photos, downloads and more, so that users know how to use their products and get the most out of them.

To support customers and answer their questions, they run a blog at www.aquijugamos.com where both customers and non-customers can share their questions, problems and comments and get answers from specialists in the field.

E-nuc’s goals

Create and send an email marketing campaign while reducing the time needed for the task, and reach all their customers safely and effectively. At the same time, it was essential for E-nuc that its newsletters had an attractive design and met the requirements set by Hotmail, Gmail and others, so they would land directly in all their customers’ inboxes.

They also wanted an email marketing platform with separate statistics for each newsletter sent, so they could draw the right conclusions, improve communication with their customers in later sends and select a specific group of subscribers for upcoming offers.

Actions Taken

The first step was to analyze E-nuc’s newsletters so that, with the help of our newsletter design specialists and following all of Hotmail’s requirements, they would have designs able to get past spam filters without any trouble (logos, images, texts and more were reviewed). As a result, subscribers who used to receive their newsletters in the spam folder started getting them in their inbox.

After that, all that was left was to configure the client’s DNS so that the deliverability of their sends was backed by what was published in their DNS. This way, receiving servers would trust every email they sent from that moment on.

Our technical support team also made several minor configuration changes so that their sends achieved open rates far higher than those they got with Emailvision.

Results

Using the Mailrelay email marketing platform, we have indeed achieved the goals we set when we stopped using Emailvision, and we have also reduced the costs our email marketing department used to bear.

On top of our initial goals (reducing the time it takes to build a newsletter, reaching all our customers without problems and adapting to the changing conditions for getting past the main ISPs’ spam filters), we improved productivity, since the system removes outdated or duplicate emails, avoids sending mass email to certain subscribers and optimizes the database with the automatic unsubscribe option made available to customers.

Mailrelay is such an intuitive and simple, yet complete, email marketing platform that we have improved the way we send our offers, compare statistics and draw conclusions when sending the next newsletter.

“Mailrelay has been the useful and effective email marketing platform we were looking for: a simple, intuitive platform with all the resources you need to run a successful campaign. You select your target subscribers, send your newsletter and get your campaign results in real time, an ideal option for classifying segments and making your next newsletter much more targeted and effective. Mailrelay is such an intuitive and simple, yet complete, platform that we have improved the way we send our offers, compare statistics and draw conclusions when sending the next newsletter. You don’t need anything more than what Mailrelay offers to reach customers the right way.”

Jesús Calzada,
Marketing and RMA Manager.
E-nuc