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AEPSIS

“Mailrelay has allowed us to manage our campaigns in a simple, effective way, adapted to the volume of communications that AEPSIS currently needs”

Key Facts

  • Over 100,000 emails managed per month without losing deliverability
  • Agile communication of new courses, conferences, and activities to a constantly growing community
  • Personalization of every mass email, tailored to each subscriber’s profile

About AEPSIS

AEPSIS (Spanish Association of Health Psychology) is the most important psychology association in Spain in terms of activity and growth. AEPSIS receives more than 1,300 new students every month.

AEPSIS currently offers more than 200 specialized psychology courses and launches between 3 and 5 new courses almost every month. The association also organizes more than 300 conferences delivered by leading international speakers, along with 4 psychology congresses a year, some of which have drawn more than 20,000 registered attendees.

Key figures for AEPSIS:

  • New students per month: 1,300+
  • Specialized courses available: 200+
  • New courses launched per month: 3 to 5
  • Conferences organized: 300+
  • Annual congresses: 4
  • Attendees at its largest congresses: 20,000+
  • Emails managed per month with Mailrelay: 100,000+

This pace of growth has caused AEPSIS’s database to grow steadily, now exceeding 100,000 monthly email sends.

Objectives

AEPSIS’s main objective in choosing Mailrelay was to have an email marketing tool capable of keeping pace with the association’s growth and maintaining fluid communication with its community.

Before using Mailrelay, AEPSIS managed its email sends with more limited tools and processes, insufficient for the growth the association has experienced in recent years. AEPSIS needed a solution capable of managing a growing volume of sends simply, reliably, and effectively.

Specifically, AEPSIS was looking for an email marketing platform that would allow it to:

  • Manage large volumes of email sends without losing stability
  • Simplify the internal organization of its campaigns
  • Communicate new courses, congresses, activities, and psychology-related content quickly

Actions Taken

With Mailrelay, AEPSIS centralized the management of its database and mass email sends on a single platform, capable of sustaining the association’s pace of growth without making campaign management more complicated.

Thanks to Mailrelay’s ease of use and the ability to personalize the messages subscribers receive, AEPSIS has been able to professionalize and simplify the management of its email communications. Message personalization is, according to the association itself, one of the most valued aspects of the platform.

Before and After Mailrelay

  • Tool — Before: limited tools and processes / With Mailrelay: a single, centralized platform
  • Sending volume — Before: insufficient for AEPSIS’s growth / With Mailrelay: 100,000+ emails per month
  • Campaign management — Before: complex as the database grew / With Mailrelay: simple, stable, and scalable
  • Personalization — Before: limited / With Mailrelay: personalized messages for each subscriber
  • Communicating updates — Before: slow relative to the association’s pace / With Mailrelay: agile, in step with 3-5 monthly launches

Results

AEPSIS now manages a very large database and sends more than 100,000 emails a month, regularly informing its community about new courses, congresses, and activities.

Working with a database that keeps growing, without campaign management becoming more complex, allows the association to focus on what really matters: developing new, high-quality courses and content, and getting them in front of people interested in psychology.

Frequently Asked Questions

How many emails per month can an association manage with Mailrelay?
AEPSIS manages more than 100,000 emails a month with Mailrelay, a volume that has grown alongside its subscriber base without losing stability or deliverability.

Does Mailrelay allow personalization of mass emails?
Yes. AEPSIS highlights the ability to personalize the messages its subscribers receive as one of the most valued aspects of Mailrelay, especially when managing a constantly growing community.

Is Mailrelay suitable for associations or educational organizations with large, growing databases?
Yes. AEPSIS’s case shows how an association with more than 1,300 new students a month and a catalog of more than 200 courses can centralize the management of campaigns, congresses, and courses in Mailrelay without subscriber growth complicating the process.

What kind of communications does an association like AEPSIS send with Mailrelay?
AEPSIS uses Mailrelay to announce new courses, congresses, conferences, and psychology-related activities to its community of students and subscribers.

Does your organization need to manage large volumes of email simply?

If your association, training center, or organization manages a growing database and needs to send frequent communications without complicating the process, Mailrelay can support that growth just as it has for AEPSIS.

Create your free Mailrelay account: https://mailrelay.com/en/signup/
Check plans based on your sending volume: https://mailrelay.com/en/pricing/

“At AEPSIS, we carry out very intense training activity, with considerable growth every month. We already have more than 200 psychology courses, and more than 300 conferences by the most outstanding international speakers. We launch between three and five new psychology courses almost every month and organize four annual congresses. All of this involves a very high volume of emails that requires specialized communication tools. Mailrelay has allowed us to manage our campaigns in a simple, effective way, adapted to the volume of communications that AEPSIS currently needs.

For AEPSIS, Mailrelay has become an essential tool for staying in touch with our community and spreading the word about all the training activities we develop.”

Fernando Pena,
Psychologist and President of AEPSIS.