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BARUC

“We needed an email sending system and found out about Mailrelay through the Internet. It’s a tool that’s helping us a lot. We also find it very easy to use and with lots of advantages.”

Key Points

  • Baruc Corazón was our 100,000th user with a free account that lets him send mailings at no cost.

  • A benchmark brand and studio in its sector that has used Mailrelay with great success to send its newsletters.

  • Reach their customers easily with email marketing.

About Baruc

Baruc Corazón is a renowned fashion designer and a reference in the industry who launched the BARUC shirt brand, dedicated to the idea of combining ethics and aesthetics with designs based on iconic garments from different parts of the world: universal and built to last forever

Starting out with a design for Daniel Barenboim, who immediately ordered a dozen units for his performances, BARUC has been chosen by a wide variety of users such as Catherine Deneuve, Serge Ibaka, María de Medeiros, Melody Gardot, Joan Manuel Serrat, Chayanne and Miguel Bosé.

The second pillar of the Baruc shirt is ethics in the manufacturing process. It is made in a small Portuguese factory, owned by Mr. Eduardo and Mrs. Maria. Manufacturers passionate about the finest shirts for more than 30 years, who, despite the crisis still affecting Portugal, are supporting the 30 families who depend on their work salary.

Objectives

With Baruc, we’ve put together this success story in a somewhat special way. In fact, they never contacted us: their website and online store team simply started using the Mailrelay dashboard, signing up on the platform and sending with huge success and very high delivery rates without needing any help.

So why this success story, then? Because Baruc was our 100,000th registered user. And we want to celebrate it, also using it as an example that our system can bring huge benefits to any brand or company for free, simply by sending mailings to their customers with it

“After the experience and sends we’ve made with Mailrelay, we would definitely recommend it, as we’ve been very happy with the system. the newsletters, as well as the relationship with customers”

José María Requejo, In charge of customer emailings for Baruc.