1. Home
  2. Success stories

Gerblé

JFGA

“Thanks to the advanced statistics in the Mailrelay email marketing tool, Gerblé easily improves its email marketing strategy with every send, creating and sending out its newsletters in just a few minutes.”

pdf Download the case study as a PDF

Key Points

  • High ROI
  • Inbox delivery
  • Fast email delivery

About Gerblé

Gerblé is a leader in dietetics in Europe and a long-established company. It was founded in 1928 in Lyon (France), where a visionary agricultural engineer became the first person to stabilize wheat germ. Its name, Gerblé, comes from “Germe de blé”, the French term for wheat germ.

Gerblé offers a wide range of products, most notably its tasty and nutritious cookies, but it also has other products such as plant-based drinks, a gluten-free range and products with no added sugar.

Gerblé reinvents itself every day through research and innovation, which allows it to maintain high quality standards and keep its products nutritionally balanced.

Gerblé products have a natural taste, since most of them are made without additives and with ingredients grown using traditional farming practices.

Objectives

The main goal of using a newsletter program was to reach the inbox and, building on that premise, to make the ROI of each of its communications make up for the time and effort it takes to carry out a proper email marketing strategy.

Another key goal for Gerblé was for its campaigns to land in the inbox quickly, just a few minutes after the campaign was launched. Mailrelay’s sending engine is highly capable of this, with a speed of up to 5 million emails per hour, which puts it in a privileged position compared to other email marketing tools and companies in the same sector.

Actions Taken

Mailrelay’s technical department provided all the settings and changes needed for Gerblé’s communications to reach every single subscriber on its list cleanly. Once these were properly implemented, they began to enjoy trouble-free delivery to the inboxes of everyone interested in receiving their communications about health, dietetics and new healthy products.

They were given an outgoing IP certified with the main antispam systems and email providers so that their messages would be properly received by the destination servers.

An analysis of the newsletters’ design and layout made them more effective and helped drive greater subscriber engagement with every email they receive.

Results

The most notable improvement from using an email marketing tool like Mailrelay is, without a doubt, the correct delivery to the inbox of every single subscriber, without any external factor causing them to fall into the many antispam filters an email has to pass before reaching its destination.

Thanks to the advanced statistics of the Mailrelay engine, Gerblé easily improves its email marketing strategy with every send, creating and sending out its newsletters in just a few minutes.

Mailrelay is a key email marketing tool for developing and implementing bedigital’s email marketing campaigns. A tool with good usability that is fast, intuitive and has the features needed to provide a quality service to our clients. Real-time statistics, segmented statistics after each send, easy management of subscribers and senders, newsletter creation, optimization and sending, and above all, excellent customer service.”

Santi Castejón,

CEO of bedigital (Gerblé’s Digital Marketing Agency) – www.bedigital.es