Macrotour Chile

“Macrotour Chile has detailed metrics for all of its email sends, and thanks to that it gets the most out of every communication it sends, being able to interpret the interest that each of its promotions generates”

Key Points

• Time savings
• Detailed metrics
• Segmenting based on responses

About Macrotour Chile

Macrotour Chile is a leading tour operator in the adventure and travel market within Chile. They are true specialists in the destinations they offer, providing personalized and efficient attention from the first contact until the end of the trip. And of course, they advise you on every step you need to take: from how to choose your destination, to the visas and medical requirements that each country stipulates for visitors.

They take special interest in their clients and pride themselves on offering “tour packages to unforgettable destinations, being specialists in Asia”. Whether you want to spend a honeymoon anywhere in the world, get a travel package to the most remote corners of the planet, or simply plan an unforgettable visit to any corner of Chile, their staff will show you the most popular destinations as well as the most exclusive ones, so that customers have every possibility within reach — and thanks to their specialization in packages to Asia, they are also a great option for visiting that continent.

Email sending objectives

This client’s objective doesn’t differ much from that of many others who turn to Mailrelay to evolve their email marketing: saving time, and as the client themselves states:

“At Macrotour Chile we used to send emails directly to our database one by one, which was a problem since we could never reach our entire database in one go. On top of that, Outlook restricts the number of email sends per day, so it took several days to reach the whole database”.
We definitely wanted to send emails efficiently, since the previous method wasn’t working, and to achieve better contact and communication with our clients and prospects. We wanted to maintain a steady sending flow, optimizing our time instead of losing it sending emails one by one, which also meant spending more man-hours, since we needed more people on the team to handle the sends”.

Actions Taken

Their case didn’t require any special action from the support department, so the standard actions were carried out to provide optimal deliverability with the main ESPs as well as with the rest of corporate mail servers.

This task was especially straightforward in their case, since subscribers showed a high level of interest in their communications and their sender reputation was already at an acceptable level. Even so, after some mid-level adjustments it became a high-level reputation, making it possible to reach their clients’/subscribers’ inboxes without the slightest inconvenience.

Results

Macrotour Chile has detailed metrics for all of its sends, and thanks to that it gets the most out of sending bulk email in each of the communications it sends, being able to interpret the interest that each of its promotions generates.

In the client’s own words: “We’ve managed to keep a clean database and segment it more and more with every send we make, since the statistics system is very good and shows you which emails bounced and why. We’ve also managed to send to our entire database at once, optimizing our working time. It’s been a great help.

It’s a reliable system that, besides handling the sends, helps you make sure your design is right, pointing out possible reasons why the send could end up in spam — so that when you’re designing, you take those points into account and the send is successful”.

“It’s an easy system, creating newsletters is quick, and they are also very responsible — whenever you have any problem, they respond immediately via chat, and if not, they reply within less than 24 hours by email.
I haven’t found a better email sending system, and I’ve searched a lot before arriving at Mailrelay, so my most sincere thanks for their kindness and the excellent way their system works”.

Macarena Martinez Roberts,
Marketing Manager, Macrotour Chile.