Meliá Hotels International
“Thanks to Mailrelay, we’ve been able to manage our exclusive offers and packages and create newsletters very quickly. In addition, the support we’ve received from consultant Noé Soriano has been excellent, fast, and effective from the very beginning. This helps us use the system more easily. Without this help, it would have taken us longer to learn how to use the tool.”
Key Points
- Free development of custom shipping solutions and CRM integration.
- Consulting and information on email marketing and newsletter deliverability.
- Personalized consulting for individual projects in various countries, tailored to the specific profiles and needs of each one.
About Meliá Hotels International
Meliá Hotels International is the only one among the twenty largest international hotel groups with a vacation-focused heritage and the ideal size to combine exceptional hospitality with efficient management that is close to its stakeholders. All of this, combined with their Spanish warmth and passion, makes them unique and different.
Their corporate slogan, “Leisure at heart, business in mind,” expresses the perfect harmony between their heart and mind—between the exceptional hospitality they offer and their excellence and rigor in management.
Objectives
We can say that this is a collaborative success story, as we have been working with Meliá on various projects involving mass mailings of promotional materials to the distribution channel and end customers since 2011.
It sends information from its headquarters to travel agencies and tour package wholesalers, as well as through specific programs for various hotels in the South around the world, which in turn send promotions and information to customers.
In all cases, the objectives are the same: to ensure that shipments are not blocked and arrive successfully without overloading the company’s internal systems, as well as to maximize results and sales. Various departments also required custom integrations with the CRM.
Actions Taken
To meet the client’s needs, we developed a customized shipping system integrated with Meliá’s headquarters’ CRM for B2C shipments and resolved the deliverability issues.
For international hotel and resort projects, all managers were advised on how to improve campaign metrics and results and were trained in how to use the platform.
“We would like to thank Mailrelay for the support we have received, which has been excellent, prompt, and effective from the very beginning. This makes it easier for us to use the system. Without this help, it would have taken us longer to process our shipments.”
Susana Rodríguez Sánchez,
Tryp Hotels Division.