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Softhard - Avira - Gdata

bulk email sending

“We are very grateful to Mailrelay for the personalized support and the free newsletter design they provided for our bulk email sending, as well as for the advice and attention from Noé Soriano, the consultant they assigned to us.”

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Key Points

  • Custom corporate designs created at no cost to keep their brand image and branding consistent.
  • Email marketing consulting and guidance on newsletter deliverability.
  • Free individual accounts offered to SoftHard Chile’s reseller channel.

About SoftHard

SoftHard is a distributor specializing in enterprise security systems and an authorized reseller of the renowned Avira and Gdata systems, German leaders in IT security, for Argentina, Peru, Paraguay, Uruguay, Bolivia, Honduras and Chile.

Softhard advises and supplies the best data security and backup solutions to both small and large companies that choose its solutions every day to protect their information.

Softhard offers a range of professional software solutions and IT security services to protect the data and networks of all kinds of businesses.

Objectives

Softhard signed up for our bulk email platform to launch an Avira Antivirus promotion, and we noticed that their emails could be improved in terms of both brand image and the technical aspects needed to avoid landing in spam. We assigned them one of our Senior Consultants, who contacted them and suggested some solutions.

Actions taken to improve their bulk email sending

Once they approved, our Design Department created a custom newsletter at no cost, following the corporate image of SoftHard’s products and including all the technical elements needed to minimize the spam score. This was very important because they could not change the sender’s SPF record, as it was controlled by the company’s head office, so they risked being penalized.

“We received excellent support from Mailrelay and free services, including an attractive offer that lets us give free bulk email accounts to our distribution channel as added value for our channel.”

Víctor Carreño – Partner Development Manager