What is advertising?
“Advertising” is an Anglicism that was adopted in many countries all over the world.
It originates from marketing practices and techniques developed in English-speaking countries, mainly in the United States.
In general, advertising is associated with advertising strategies that use advanced digital technologies and platforms, and is often used in the context of online or digital advertising.
Advertising campaigns often involve using data analysis tools to segment audiences, optimize ad performance, and improve user engagement.
This can include search engine advertising, social media advertising, programmatic advertising, among others.
It is important to highlight that, although advertising can be used in various types of advertising campaigns and different contexts, its use in the area of digital marketing has become much more common.
Some forms of advertising in the digital world
In thi next lines we will mention the most common forms of digital advertising:
- Search Engine Advertising: This form of “Advertising” refers to the creation of advertisements focused on search engines, such as Google. These ads are designed to be relevant to the keywords users enter into the search engine.
- Social media advertising: It is a type of advertising that involves the creation and promotion of content on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, among others. Social media ads can be highly targeted to target specific audiences.
- Programmatic Advertising: This advertising method uses artificial intelligence to automate advertising purchasing, allowing companies to reach more specific audiences. This approach is more efficient and faster as it eliminates the human element of ad buying.
- Mobile Advertising: This type of advertising focuses on reaching consumers through their mobile devices, such as smartphones or tablets. This may include ads in mobile apps, mobile websites, and text messages.
- Content advertising: This type of advertising focuses on creating and promoting relevant and valuable content to attract, engage and retain an audience. This content can range from blogs, videos, infographics to e-books, webinars and more.
Of course there are many more, but knowing and using them is essential for any online business.