Deep links
What is a deep link?
Deep links are links that, when you click on them, take you directly to a specific topic or page, without the need to go to the main page of the website first.
In other words, they take you directly to specific content on a website or application.
1. types of deep links
Deep links, as a general rule, if opened on a conventional computer, are opened with the system’s default browser, but in the case of accessing them on a mobile device, we find different types of links, some of which are specific:
Basic deep links
These are the most common links; when clicked, they take users to the destination and, if they require the recipient to have an application installed, a message is displayed asking the user to open it using the corresponding application.
Deferred deep links
This type of link will take you to the content in any situation. If the user already has the application, it will be opened in the native application and, if it is not installed, the link will lead to the application download page.
Contextual deep links
These behave in a similar way to deferred deep links, but store information about the user (where they want to go, where they clicked, what they shared, what they were shown, etc.), which favours personalization and a better user experience.
2. Advantages of deep links
The nature of deep links, which lead to a specific link of interest to the user, means that they offer a number of advantages to those who use them properly:
– They increase visit time and improve the bounce rate. By leading to a controlled and relevant page, users will stay longer on your site and, at the same time, you can direct them to other pages that provide value on your site and reduce the bounce rate [tasa de rebote]().
– Actively promote applications. A deep link created to be opened in a mobile app increases downloads and installs of the app, as well as making it more relevant in the app stores where it is present.
– It help index the content. Search engines will be able to index the content better and therefore improve the SEO strategy.
– They help users. The user experience will be better, as they will save time and will be able to locate the desired content with one click, avoiding intermediate steps.
– Personalization. With the use of Contextual deep links, it is possible to offer personalized content to different types of users.