Sender<br>
What is a sender in email marketing? Sender and recipient
A sender in email marketing refers to the person or company that sends the email.
Normally, it is the name of the brand, the company, or a person from it, and it is displayed in the recipient’s inbox.
For email marketing to be effective, it is essential that the sender is clearly identifiable and trustworthy. Recipients tend to ignore or flag as spam emails from unknown or suspicious senders.
Ultimately, the sender is the first impression of the brand in the recipient’s inbox, and can be a determining factor in email open rate.
Therefore, proper identification and sender reputation are crucial for the success of an email marketing strategy.
The importance of a sender in email marketing
Sender and recipient are two fundamental concepts in email marketing.
While the sender is the one who sends the email, the recipient is the person who receives it.
Both are important, but the sender plays a crucial role since it is the first piece of information the recipient will see when they receive the email.
If the sender is recognized and trustworthy, the likelihood of the email being opened and read increases.
Advantages of a reliable sender
A reliable sender offers several advantages.
On one hand, it improves email open rate, since recipients are more likely to open emails from senders they recognize and trust.
It can also improve the click-through rate and conversion rate, as recipients are more likely to engage with the content.
Additionally, a reliable sender can help prevent emails from being flagged as spam, improving message deliverability and visibility.
Disadvantages of an unreliable sender
On the other hand, a sender that is not recognized or has a negative reputation can have several disadvantages.
Emails may be ignored, reducing the open and click rates.
Additionally, they are more likely to be flagged as spam, which can affect the sender’s reputation and reduce the effectiveness of future email campaigns.
Finally, it can damage the perception of the brand or company among the target audience.