Is it possible to send mailing campaigns for free? Does free email marketing exist?
Developing an email marketing strategy usually involves some financial costs, which is only normal.
Companies invest in platforms to send newsletters, promotions and communications to their subscribers, and these expenses tend to increase as the contact list grows.
What if there were a way to do email marketing for $0 a month without giving up quality, support or advanced features?
Too good to be true?
Not really.
Mailrelay has been offering the largest free account for over a decade.
No other email marketing software has a free account like ours.
Let us tell you more.
The Hidden Cost of Email Marketing on Other Platforms
Email marketing is a very useful and powerful tool for businesses.
It really helps generate sales, convert leads and communicate with them.
But it often comes with a hidden cost that isn’t always obvious at first glance.
At first, it’s common to use limited free plans like the ones other tools offer.
However, as soon as your subscriber list grows a little, those basic plans fall short and you need to start paying.
For instance
· Contact limits on free plans:
Many platforms impose a very low subscriber limit on their free plans.
For example, many providers only allow you to manage 250 to 500 contacts on the free tier.
If your list exceeds that number (very likely as your business grows), you’ll have to move to a paid plan.
This means that the more successful you are at gaining new subscribers, the sooner you’ll have to start paying.
· Restrictions on sending emails:
Besides the limits on managing contacts, there are usually sending limits too.
Well-known platforms set caps like 500 or 1,000 emails a month on their free accounts, sometimes even with daily limits (100, 200 or 300 emails a day).
This prevents you from sending newsletters to all your subscribers at once or running frequent campaigns without paying.
If you want to do real email marketing – sending thousands of emails a month to your customers – most tools’ free plans won’t be enough.
· Advanced features locked away:
Another cost, not so hidden, but one that strips features from your campaigns.
In many cases, useful features (automations, advanced segmentation, A/B testing, integration with other tools, etc.) are only available on paid plans.
If you stay on the free plan, you won’t have access to these very useful features.
Unless you use Mailrelay’s free account.
· Limited or non-existent technical support:
When you don’t know how to do something in your email platform, having quick support is crucial.
Otherwise, you’ll waste a lot of time looking for a solution, and time is money.
Unfortunately, most tools don’t offer personalized support to free users.
Time lost is money lost.
In short, “free” email marketing on most platforms can quickly get expensive.
Strict limits force you into paid plans as soon as your strategy scales even a little.
This expense becomes a fixed line in your marketing budget: every month, tens or hundreds of euros just to be able to send emails to your customers.
But is that cost really unavoidable?
This is where Mailrelay comes in with a different proposal.
Email Marketing for $0 with Mailrelay: The Most Generous Free Account
Imagine being able to run your bulk email campaigns without your company having to spend a single euro on sending software.
Interesting, right?
With Mailrelay, this is a reality.
The free plan is exceptionally generous so you can send bulk campaigns for free.
Let’s look at some of the most important features:
· Up to 20,000 contacts without paying:
Unlike other platforms that limit the free version to a few hundred subscribers, Mailrelay lets you import and manage up to 20,000 contacts in your list at no cost.
This means that even if your database grows to tens of thousands of leads, you can keep communicating with all of them without having to get a paid plan.
For a great many companies, 20,000 contacts can represent years of growth before exceeding the free threshold.
· Sending 80,000 emails a month:
The generosity isn’t just in contacts, but also in sending volume.
You can send up to 80,000 emails a month with Mailrelay’s free account.
And the best part: no daily limits.
In other words, you’re free to distribute those sends however you like throughout the month, whether in a single bulk send or across several campaigns.
In practice, 80k emails/month is enough to send, for example, a weekly newsletter to your 20,000 contacts, completely free!
Few small businesses send more volume than that, so most can work with Mailrelay at no monthly cost indefinitely.
· All features included from the free plan:
At Mailrelay, we want you to be able to try every feature the system offers.
That’s why they’re all included in the free plan:
- Automations (flows)
- Advanced segmentation
- Dynamic fields
- A/B testing
- Statistics
- Support
- Etc.
You’ll have it all available.
In other tools, many of these features only unlock on paid plans.
Which means you can’t see them in action until you’ve already paid.
You can’t judge whether you really need them.
· Dedicated technical support (even for free users):
One of Mailrelay’s great advantages over other email marketing platforms, especially compared to their free accounts, is support.
Mailrelay doesn’t leave you to fend for yourself, expecting you to figure things out on your own — we give you support whenever you need it, even on the free account.
This, combined with having every feature available, ensures you get the most out of your mailing campaigns.
You won’t waste your time — when you need help, you’ll have it.
· No mandatory advertising or branding:
Nobody likes having ads inserted into their emails, right?
Mailrelay doesn’t add logos or links to your emails, not even on the free plan.
Your emails will be sent exactly as you design them, as is.
Your subscribers don’t need to know you’re using a free email marketing platform.
Other services include logos and links, making campaigns look less professional.
· High deliverability and reliability:
Mailrelay has its own infrastructure (IP ranges, algorithms, servers, a human team …), which lets us make all the adjustments needed to optimize the deliverability of your mailing campaigns to the fullest.
That way, your campaigns achieve maximum effectiveness.
You can check it out yourself by using the free account and seeing it firsthand.
All in all, at Mailrelay we offer you a free email marketing platform that’s hard to match against the alternatives.
You’ll be able to send professional mailing campaigns from €0.
Migrating Your Contacts to Mailrelay: How Much Money Can You Save?
The million-dollar question.
How much money could you save by using Mailrelay instead of other email marketing systems?
The question is complex, since every email marketing tool has its own pricing, but let’s attempt an approximation so you can get an idea.
· Small business with 5,000 contacts:
Let’s say you’re currently using another platform to send monthly newsletters to about 5,000 subscribers.
Most tools already charge at this sending volume.
For example, one of the best-known email marketing software charges around €15 to €30 a month to manage 5,000 contacts with standard features.
If you used Mailrelay, the cost would be €0 a month, so you’d save between €180 and €360 a year.
· Growing business with around 10,000 contacts:
With 10,000 subscribers, you’ll struggle to find email marketing tools that let you send for free.
Take Mailchimp, for example.
On Mailchimp, 10,000 contacts far exceed its free plan (limited to 500 contacts), so you’d need a paid plan that runs approximately €90 to €110 a month (depending on the feature tier you choose).
That’s over €1,000 a year just for the email tool.
For a list that isn’t even that big.
By migrating to Mailrelay, those 10,000 contacts fit comfortably into the free account, and so do your sends (say, imagine 40,000 emails a month).
You’d save around €1,200 a year.
What could your business do with that money?
· Medium-sized business with 20,000 contacts:
This would be the upper limit of Mailrelay’s free account.
Most email marketing platforms already charge quite a bit at these volumes.
Continuing with the Mailchimp example or something similar, for around 20,000 contacts you could be paying around €200 a month on a standard plan (many providers charge between €150 and €250 a month for 20,000 contacts.
That would amount to roughly €2,400 to €3,000 a year in email marketing software costs.
That’s quite a lot of money already.
With Mailrelay, 20,000 contacts and up to 80,000 sends a month are free, so that expense would simply disappear.
The result is savings that easily run around €3,000 a year.
That’s three thousand euros that stay in your business, for whatever you need.
· High volumes (more than 20,000 contacts or more than 80,000 sends):
This would already exceed Mailrelay’s free plan.
However, Mailrelay’s prices are still more cost-effective at these levels than competing tools.
You just have to take a look.
Reinvest the Money You Save: More Marketing and Growth for Your Business
What should you do with the money you save on your email marketing service?
Let’s share some ideas with you:
· More digital advertising and customer acquisition:
The goal of marketing and advertising is acquiring and retaining customers.
So the money you save on your email marketing tool can be put directly toward other tools and campaigns to help achieve that goal.
Wouldn’t it be great to maximize new customer acquisition?
How could that not be good for your business?
· Content marketing and SEO:
In line with the above, you can diversify your marketing strategies, for example by investing in content marketing and SEO.
These strategies complement email marketing, driving traffic and therefore helping you attract new subscribers.
Subscribers who, through email marketing, can in turn become customers.
· Complementary tools:
You can use part of the budget you save to hire other tools that help you in other areas.
Like SEO analysis tools, for example.
AI tools, etc.
Tools that can help your business get even more visibility.
· Improvements to product or customer experience:
And of course, you can use the money you save to improve your product or service.
Offering a better experience for your customers as a result.
This will help you improve profitability in the medium and long term.
Beyond the Savings: Other Mailrelay Advantages That Improve Your Results
So far, we’ve focused on the direct monetary savings that come from using Mailrelay.
But there are more benefits, in terms of the tool’s own features, that are worth considering.
· Ease of use and time savings:
Mailrelay has redesigned its interface to make it as simple and intuitive as possible.
So there’s barely a learning curve, though you’ll always have a support team to help you.
Saving time is also saving money.
· Automations included to maximize ROI:
With Mailrelay you can create automation flows, welcome sequences, drip emails and autoresponders without paying extra.
These automations let you communicate with your contacts in different situations, automatically.
· Advanced segmentation and personalization:
Being able to segment your list by interests, behavior or demographics, and personalize content for each segment, can significantly increase the effectiveness of your campaigns.
We show you how to personalize your campaigns in this content.
That way, you can make sure your email campaigns not only reach the right audience, but are also personalized for that audience.
· Real-time reports for fast decisions:
Mailrelay provides real-time statistics, click maps and basic analytics that let you analyze your campaign results immediately.
This data will help you design and send campaigns that convert more and are more profitable.
It’s the way to make sure you get the most out of your campaigns, and your list.
· Easy integration with your marketing ecosystem:
Thanks to Make.com, you can integrate Mailrelay with hundreds of services.
Still need more?
You can use our API and SMTP.
· Scalability without financial pain:
Today you might be sending 10,000 emails a month, but what if next quarter you need to send 50,000 or 100,000?
With Mailrelay, you have plenty of room on the free plan to scale your sends at no cost.
And once you exceed those limits, the paid plans scale affordably.
So you won’t face sudden jumps in spending.
Email Marketing for $0, a Very Real Competitive Advantage
Every euro counts for your business. Every euro saved lets you invest in other areas.
Migrating your email campaigns to Mailrelay can eliminate a significant expense from your marketing budget.
Create your free account — you have a lot to gain.