SuperMail

“They are an extremely reliable email marketing software provider, our mailings arrive on time and with a high inbox delivery rate; it should be noted that Mailrelay is an indispensable tool for anyone who wants to do email marketing”.

Download the success story in PDF

Key Points

• Ease of Use
• Support 365 Days a Year
• Reaching Hotmail

About SuperMail

SuperMail is a company with more than 10 years of experience providing email marketing services and solutions on the Internet, a field that has had a major impact on today’s business world.

Thanks to their development team and an active search to find the best providers, as well as the constant growth of their staff’s theoretical and technical training, they are able to position their clients advantageously so they can increase the number of visits to their website and, at the same time, increase sales.

Many companies turn to SuperMail to grow their client portfolio, since they specialize in the unlimited promotion, distribution and positioning of businesses, products and/or services through the mass sending of advertising via email.

Objectives

Over 7 years in the market they have used various email marketing software, such as: sending engines, dedicated servers, SMTP accounts and currently Mailrelay, since they needed a sending method that offered statistics and allowed them to reach Hotmail mailboxes cleanly.

Their main objective was to have a provider that offered them a comprehensive system, with which they could create, send and manage

email newsletters with complete statistics and have support 365 days a year.

At the same time, they needed to avoid being blocked and not being placed on blacklists, since some of their clients composed newsletters improperly, which occasionally caused those sends to fail to reach recipients’ inboxes.

Actions Taken

SuperMail received training so that their newsletters would be properly delivered to the destination servers, with a very simple premise: design newsletters that comply with all the rules required by the major ISPs, such as Hotmail, Yahoo and Gmail… as well as the main anti-spam filters, such as SpamAssassin, among others.

During the initial period of adapting their sends to Mailrelay, SuperMail had a volume of free sends that allowed them to test the system and improve their skills with the tool; this, combined with the service’s 365-day-a-year technical support, meant that within a few days the performance of their sends grew significantly.

All of this, together with the use of Mailrelay’s sending engine, has allowed the effectiveness of all their sends to grow, tripling their open and delivery rates.

Results

Since SuperMail began working with the Mailrelay email marketing software, they have seen their business grow; they have found the perfect solution to satisfy all their clients and subscribers, since they now have an agile and effective tool that allows them to analyze the reports of every send.

As the client states: “Mailrelay is a newsletter tool with thousands of benefits, but among the most important for us are the effectiveness, reliability and quality of its sending software, since in just a few minutes we run our campaigns, clean our subscriber lists, and they have the best prices on the market.

Mailrelay’s way of working is exceptional, since they provide excellent service and offer a complete, easy-to-use product, as from wherever I am I can access my platform and send newsletters.

For a period of time we were searching for an excellent email marketing software provider and we are currently Mailrelay users; it really is a complete, easy-to-use email marketing tool that generates very valuable reports for analyzing campaigns, to improve communication with our clients and generate more and better results.

They are an extremely reliable provider, our campaigns arrive on time and with a high inbox delivery rate; it should be noted that Mailrelay is an indispensable tool for anyone who wants to do email marketing.”

Miguel Ángel Moran,

General Manager.