How to choose an email marketing service with high deliverability?

Email marketing deliverability defines what percentage of emails reaches the recipient’s inbox.

In the end, the success of a campaign depends on this: the ability of your email marketing service to get the messages to their destination.

Therefore, choosing a service with high deliverability is essential to optimize communication with your subscribers.

In this article, we will explore the key factors to ensure a high delivery rate in your campaigns.

Importance of deliverability in email marketing

Deliverability is vital because it indicates if the emails effectively reach your subscribers.

High deliverability equals a more effective email campaign.

In contrast, if deliverability is low, a good portion of your list will not even see your content.

Consequently, deliverability directly impacts the return on investment (ROI) of your campaigns. Sending emails with a bad reputation generates distrust and diminishing results.

Therefore, it is not enough to create valuable content; it is key to choose a provider that takes care of the sending process.

A reliable service also simplifies list management and makes it easier to comply with anti-spam rules.

In the end, without deliverability, there is no effective campaign.

Sending emails without worrying about reputation may seem easier, but in the long run, it costs dearly in lost opportunities.

Deliverability is quantified as a percentage.

For example, sending 10,000 emails with only 85% delivery implies losing 1,500 contacts in each campaign.

This margin impacts your reach and reduces business opportunities.

Hence the importance of improving those numbers.

Finally, the choice of a robust platform directly influences the quality of the campaigns.

A reliable provider applies best practices and stays updated with the rules of email clients.

This way, your messages avoid the spam folder and remain visible.

On the contrary, an inadequate service can reduce your results, no matter how good your offer is.

Key factors for high deliverability

To choose an email marketing service that favors good deliverability, consider these factors:

· Sender reputation:

This depends directly on you.

The domain and email address used must be reliable.

A sender with a good history and authentication (SPF, DKIM, DMARC) improves delivery.

Conversely, new domains or those without configuration can reduce the delivery rate.

· Quality of the contact list:

It is fundamental to use clean and opt-in lists.

By sending only to confirmed and active subscribers, you avoid spam traps and high bounce rates.

A clean list increases the trust of email providers (destination servers for your emails).

· Good subscription practices:

Don’t buy email lists or send unsolicited messages.

Always use double confirmation systems (double opt-in) to ensure your list is composed of genuine contacts.

These practices protect the sender’s reputation and improve deliverability.

· Relevant content and clean structure:

Providers analyze the content of the emails.

Avoid using words that could be considered spam and use simple, easy-to-understand wording.

Likewise, separating the text into brief paragraphs with useful links improves readability.

· Consistent sending limit:

Maintaining a regular sending rhythm improves your reputation.

Sudden spikes can alert anti-spam filters.

If you have never done mass mailings before, it is better to start slowly.

· User interaction:

Clicks and opens are signs that your emails are wanted.

A good provider allows you to segment lists and personalize messages, encouraging a better response from readers.

Below you can see a simple example of segmentation with Mailrelay:

Of course, there are many more options available.

Remember, the more interaction you get, the more ISPs will trust you.

· Support and analysis:

It is useful to have bounce alerts and analysis tools.

Choose a service that alerts about sending errors (bounces, non-existent emails, complaints, etc.) to correct problems instantly.

Active analysis helps prevent penalties for dirty lists or accumulated complaints.

These factors combine to define a service’s deliverability rate.

Make sure the chosen platform addresses every point: authentication, sending quality, and campaign adaptability.

What to look for in an email marketing service with high deliverability?

When selecting the best tool, keep the following in mind:

· Robust infrastructure:

Choose providers with dedicated servers or shared IPs with a good reputation, as is the case with Mailrelay.

A solid infrastructure ensures that your campaigns don’t get stuck or collapse with high traffic.

Robust infrastructure includes redundant servers in various regions, so that in case of a failure, another server replaces it without interruptions.

Likewise, providers with load balancing distribute the emails sent to avoid saturation.

· Integrated automation tools:

Make sure it includes features like welcome sequences, drip emails, and A/B tests.

These options not only optimize your campaigns but also maintain the audience’s interest.

Mailrelay offers automated email series and A/B tests in all its plans.

· Personalization and segmentation:

The more relevant your message is to the recipient, the better.

Look for a system that, like Mailrelay, allows you to segment the list with custom fields and create dynamic content.

Personalization increases opens, which reinforces deliverability.

· Real-time reports:

It’s key to constantly measure your email delivery performance.

The best service shows real-time analysis, such as click maps or heat maps.

This way you can adjust your campaigns on the fly and improve ROI.

Mailrelay integrates detailed reports that help you see what works.

· Free plan and scalability:

In the search for an ideal provider, don’t forget the economic factor.

Mailrelay stands out for its exceptional free plan: up to 80,000 emails per month and 20,000 contacts for free.

This quota is much larger than what other platforms offer.

However, it doesn’t sacrifice sending quality: the free account includes all the necessary functions for good deliverability and allows scaling without financial risk.

· Technical support available:

An attentive support team can make the difference.

Mailrelay has phone support, live chat, and tickets in all plans.

If a deliverability problem arises, instant help accelerates the solution.

Not all providers offer this level of support for all users.

· Friendly interface and editing with AI:

Ease of use is crucial. Mailrelay offers an intuitive dashboard and a newsletter editor enhanced with artificial intelligence to write content.

With an easy-to-use tool, you waste less time and avoid errors that could affect delivery.

· Flexible integrations:

Check if the service connects with your current applications.

Plugins for WordPress and a REST API are very useful.

For example, Mailrelay facilitates the import of large subscriber lists and synchronizes contacts automatically through platforms like Make.com or Bitapps.pro.

· Reliability and delivery capacity:

A good provider must offer high reliability in every email.

Mailrelay combines all the previous advantages to achieve solid deliverability, with optimized servers to minimize bounces and rejections.

This technical approach makes Mailrelay a cost-effective option for companies that prioritize effective delivery.

Advantages of Mailrelay in deliverability and service

Below we summarize the main strengths of Mailrelay, designed to guarantee maximum deliverability and performance:

· Exceptional free plan:

Mailrelay allows you to send up to 80,000 emails per month and manage 20,000 contacts at no cost.

This free account is much larger than what other popular platforms offer.

· However, it doesn’t sacrifice sending quality:

The free account includes all the necessary features for good deliverability.

· Multichannel support:

Unlike other services, Mailrelay offers support in Spanish and other languages by phone, chat, and tickets in all plans.

This means you can resolve technical or sending issues at any time.

Expert support accelerates the resolution of incidents that could affect email delivery.

· Automation and advanced testing:

Mailrelay integrates key email marketing tools, including welcome sequences, drip emails, autoresponders, and A/B tests.

With them, you optimize content and strategy without resorting to additional extensions.

The platform allows you to segment and personalize messages with dynamic fields, which increases subscriber interaction.

· Detailed real-time reports:

Each campaign in Mailrelay offers complete statistics instantly.

Click maps (heatmaps) are included, showing where readers click, open rates, bounce rates, and more.

This data allows you to detect problems quickly and adjust your sends to maximize ROI.

With this accessible information, deliverability constantly improves.

· Easy integration and list management:

Mailrelay facilitates importing large contact lists through plugins (for example, for WordPress) and a REST API.

Additionally, it automatically cleans duplicates, bounces, and spam complaints to maintain the database quality.

The subscriber management process is agile, avoiding erroneous campaigns that harm your reputation.

· Intuitive interface with AI:

The platform features a simple dashboard that speeds up daily tasks.

It includes a newsletter editor powered by AI, which suggests content and improves writing effortlessly.

By using Mailrelay, any team can create attractive campaigns in a short time, reducing the chance of errors that affect deliverability.

· High capacity and reliability:

Mailrelay’s infrastructure is designed to send large volumes of email with stability.

Optimized servers and good sending architecture practices keep the delivery rate high.

This technical approach makes Mailrelay a solid and economical option for companies that prioritize effective delivery.

These advantages position Mailrelay as a noteworthy solution for deliverability.

It offers a unique balance between sending capacity, support quality, and advanced tools.

Tips for maintaining high deliverability

Besides choosing the right platform, it is advisable to follow general good practices:

· Use double opt-in:

Confirm subscriptions to ensure contacts want to receive your emails.

A clean sign-up flow protects your list from invalid addresses and improves deliverability.

· Avoid malicious content:

Keep content relevant and free of suspicious elements (broken links, hidden code, etc.).

· Check the spam score of your campaigns:

Before sending them. review your campaigns with anti-spam tools to see if there is anything that would make them suspicious.

For example, in Mailrelay you will find it in the newsletter editor, like this:

And it will indicate if you should correct anything or if your newsletter is ready to send.

· Send consistently:

Respect the sending times you promise.

Don’t send many emails at once or go long periods without talking to your subscribers.

Consistency improves your reputation.

· Segment intelligently:

Create groups according to interests or behavior.

This way you send more relevant information to each segment.

This increases opens and generates positive engagement signals.

· Analyze and adjust:

Review the metrics of each campaign.

If you detect problems with bounces or low opens, adjust your strategy.

Email delivery is a dynamic process that requires constant testing and adjustments.

By applying these tips with a platform like Mailrelay, you will ensure your messages arrive where they should.

Now you know

Choosing an email marketing service with high deliverability implies reviewing its reputation, support, and infrastructure.

A robust provider optimizes each campaign to reach the inbox, increasing your chances of success.

Mailrelay stands out for its generous free plan, expert support, and powerful automation and analysis tools, all focused on maximizing the delivery of your emails.