Digital marketing for small businesses: basic concepts, trends and best practices

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In today’s information age, digital marketing has become an essential tool for companies to promote their products and services. It helps them reach their customers and remain competitive in the market. Small businesses, in particular, can benefit from digital marketing strategies, taking advantage of online opportunities to expand and compete with larger companies. This article […]

what is the ideal frequency for sending mass mailing campaigns?

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Sending emails is a strategy used by companies and professionals all over the world with their own businesses. And, not surprisingly, it brings excellent results, regardless of the sector in which it is implemented. Email is a direct means of communication and information, which reinforces the brand image, promotes customer loyalty, contributes to increased sales […]

How to improve the CTR of your online store

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Who wouldn’t want to increase the CTR of their website? In digital marketing, it is essential to work with organic SEO, so we can’t forget the importance of CTR. There is no point in being well-ranked in the SERP if users don’t click on your results and access your site. Improving your CTR has a […]

Marketing vs. advertising: what is the difference between these two concepts?

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Although the two terms are often used interchangeably, the truth is that marketing and advertising are not the same thing. For those who are not experts in the field, this can lead to confusion and even disorientation. To help you understand the differences, objectives, and common points, we will now define what marketing and advertising […]

How to improve the reach of an e-commerce website? The keys to digital advertising

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By Maitén Milicich – Translated by Micheli Member of Materialesdefabrica.com & Habitium.com In an increasingly digitized world, e-commerce businesses are gaining momentum, and online advertising is one of the main tools you can use to promote your e-commerce. If you want to make the most of online advertising to boost your e-commerce, follow this brief […]

4 Design Tips to Make Your Emails Stand Out From the Inbox Clutter

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Creating email marketing campaigns that stand out and grab email recipients’ attention is becoming increasingly challenging. People’s inboxes are full of messages; in fact, a study has shown that a person sends and receives 121 business emails during the day. Therefore businesses need not only need to create high-quality email copy but also maintain excellent […]

Marketing in the era of privacy

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How to balance the needs of users with marketing objectives? In an increasingly digital world, privacy has become a growing concern for consumers. Unlimited access to personal data has led to concerns about the use of this information from companies and governments. As privacy becomes a more relevant issue, companies must adjust their marketing practices […]

How to use chatGPT in your email marketing strategy

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This tool has stormered the web in just a few weeks. Everybody is talking about chatGPT! And that is understandable… Artificial intelligence has come to stay and promises to revolutionize the way of doing things in the digital field. For us who work with marketing… there is no other conversation topic! Many people say that […]

Create a landing page in a few clicks with Mailrelay

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Landing pages are very useful tools for boosting your online marketing campaigns, essential for capturing leads, new potential customers. You can always drive traffic from Google Ads campaigns, social networks, or newsletters to your website, but there are distractions on your home page. It is very easy for those people not to end up signing […]