When we talk about marketing, we often focus on specific strategies and tactics but forget a fundamental aspect: human biology. For years, neuroscience has shown that purchasing decisions are not purely rational, but are strongly influenced by chemical and emotional processes in the brain. In this article, we will delve into four substances known as […]
The ability to innovate in sales tactics can be the difference between simply meeting goals and significantly exceeding them. Creating a sustainable competitive advantage in the process. Innovating in sales tactics is essential to staying relevant in a saturated market. Today’s customers are more informed, more demanding, and have access to a wide range of […]
Sending bulk emails such as newsletters, promotions, or notifications is a common practice for many companies and organizations. However, ensuring those messages reach the inbox and don’t end up in the spam folder (junk mail) depends on meeting certain requirements set by the major email providers. More than requirements, we could consider them best practices […]
The “Elevator Pitch” began as a technique used in office hallways and meeting rooms. However, it has gained relevance beyond the boundaries of the business world. Condensing a message, value proposition, or story into a time frame as brief as an elevator ride is a significant challenge. This technique has become an essential skill for […]
The study of consumer psychology is a fundamental pillar in the field of marketing and sales. Beyond identifying the products or services people want to buy, it’s crucial to understand the psychological reasons behind their decisions. Psychology gives us tools to uncover the motivations, desires, and aspirations that drive purchasing behavior. These aspirations, whether conscious […]
In addition to its application in art and design, color theory has found a prominent role in the digital domain. Especially in advertising and copywriting. The careful choice of colors can be a powerful tool for creating deeper and more persuasive connections with the audience. Influencing everything from the effectiveness of an email campaign to […]
The ability to influence people through online media has become the cornerstone of business success. However, this task is not without its difficulties. Unlike face-to-face communication (where non-verbal cues and immediate context play a crucial role), online media requires more work to capture the target’s attention and influence them effectively. As a result, attention is […]
The ability to influence people through online media has become the cornerstone of business success. However, this task is not without its difficulties. Unlike face-to-face communication (where non-verbal cues and immediate context play a crucial role), online media requires more work to capture the target’s attention and influence them effectively. As a result, attention is […]
Rhetoric and oratory, two concepts whose origins date back to ancient civilizations, continue to play a crucial role in our society today. More than mere communication skills, these disciplines constitute an art, a means by which ideas are transmitted, become influential and bring about change. Rhetoric, derived from ancient Greece, is the study and practice […]
Capital flight is a phenomenon that can damage a company’s financial stability. It limits its ability to take advantage of strategic opportunities and ultimately jeopardizes its viability. In this article, we will explore why it is vitally important for companies to detect and mitigate this problem. The result is the protection of their market position, […]
