Incluímos uma nova funcionalidade de segurança de verificação em duas etapas ou 2FA. Esta verificação consiste em adicionar um segundo processo de identificação, através de um código, e assim melhorar a segurança da sua conta e dos seus dados. O processo é muito simples e é feito através de um código OTP (one time password) […]
In recent years, companies have made use of the information provided by users through cookies, which were created in 1994 and have been a fundamental tool for creating advertisements and launching advertising campaigns. Therefore, moving towards Digital Marketing without cookies is a matter of great concern for many of them. And not only companies are […]
I saw the concept that I would like to talk to you about today on Twitter some time ago, I don’t remember who wrote about it, I’m sorry. The advice, tip or recommendation was nothing more or less than a simple sentence similar to the following phrase: · In the world of B2B marketing, think […]
Your audience likes to receive newsletters regularly, but email marketing statistics also confirm a revealing fact: 86% of consumers consider that more than half of the emails they receive are not relevant. So what do you need to do to send emails that your audience will enjoy and want to read? Just one word: variety. […]
Is there any secret to creating more engaging text for your email marketing campaigns? Bad news: There are no secret keys. At least there is no magic formula that will turn you into a copywriter or professional writer overnight. Writing an engaging email, post, e-book, or sales page involves both art and science, and it […]
Starting a blog is already a step, but many of the people who start this journey abandon the blog after a while because they are disappointed with the results, or because they couldn’t monetize their blog. Or they simply got tired of updating the blog regularly because they couldn’t earn anything with the project. It […]
Why use a newsletter as a sales tool? Well, the reality of most companies and entrepreneurs is that they don’t have time to plan complex sales strategies. This lack of time directly collides with three basic needs of companies: Selling Selling more And selling even more If a company or entrepreneur doesn’t sell regularly, problems […]
We all seek (intentionally or not) a specific routine in our day. We set the alarm for the same time, have lunch in the same restaurants, and do many things repeatedly. That is, we follow a daily routine and do basically the same things. If you like a daily TV show, you will probably be […]
We can’t start this article any other way than by defining the meaning of evergreen content. This type of content can be defined as timeless content or content that won’t expire. Evergreen content remains relevant over time and can be updated if necessary. A content marketing agency will become your best ally if you want […]
One of the areas most overlooked by many marketing managers on Google Ads is audience segmentation. With each passing year, Google offers new audience targeting and ways of reaching potential customers, so it’s normal not to always be on top of all the new features. However, the incorrect use of audience segmentation could affect the […]
