One of the areas most overlooked by many marketing managers on Google Ads is audience segmentation. With each passing year, Google offers new audience targeting and ways of reaching potential customers, so it’s normal not to always be on top of all the new features. However, the incorrect use of audience segmentation could affect the […]
Have you ever tried to organize a team? If you work with several people, you will understand how important it is to have good communication between all members so as not to duplicate tasks, paddle in the same direction, work towards the same goals, meet deadlines … Whether you manage a company, startup, digital business, […]
If you work as a social media manager or as a community manager, you know that time management is essential. Likewise, if you manage your profiles on social media, we will explain how to automate them and save time. By automating your social media, in addition to managing your time well, you will work in […]
More clicks on the links in your email marketing campaigns means more sales possibilities, right? Of course, if contacts don’t go to your website or store, they probably won’t buy from you. How, then, can we get more clicks on our links or calls to action? Well, for this little problem, there are some very […]
There are two ways to convince your subscribers to open your emails; one is to write impactful subject lines that your contacts will not be able to ignore. The other alternative is to have a recognized brand or a very good relationship with our contacts so that the subject line of our emails is almost […]
Is it worth creating a virtual store? With so many options and sales platforms, many entrepreneurs are afraid to spend money investing in a corporate sales website. First of all, the answer to this vital question is definitely yes. Why? You certainly have no doubts about the importance of the Internet in our lives. Still, […]
Every e-commerce business is constantly trying to increase its sales, but the real challenge is figuring out how to do it effectively with minimal investment. A smart and well-executed sales strategy can make a big difference. Email marketing offers many opportunities to boost purchases in your ecommerce site, one way to get the most out […]
In the past few days, millions of users have been reading, receiving, and sending messages about the pandemic that is affecting the world. Several companies are closing, but most businesses are looking for options to keep working. This was expected, but even so, the new Coronavirus will generate some financial instability, which will be more […]
If you want to sell steadily, you will need to plan your email marketing campaigns. We don’t recommend sending only seasonal campaigns, as if you don’t send email marketing throughout the year, your subscribers will end up forgetting about you. However, before you start sending more emails, you need to answer this question: What exactly […]
What a nightmare. Your new virtual store is almost ready, and you just want to send a newsletter to spread the word about your business. How is it possible that with the passage of time and the arrival of phenomena such as Facebook Ads, Instagram Ads, SEO and such and such, email marketing remains one […]
