Who wouldn’t want to increase the CTR of their website? In digital marketing, it is essential to work with organic SEO, so we can’t forget the importance of CTR. There is no point in being well-ranked in the SERP if users don’t click on your results and access your site. Improving your CTR has a […]
Although the two terms are often used interchangeably, the truth is that marketing and advertising are not the same thing. For those who are not experts in the field, this can lead to confusion and even disorientation. To help you understand the differences, objectives, and common points, we will now define what marketing and advertising […]
Surely, on more than one occasion, you have tried to contact a company via an email they sent you and found an email like [email protected]. Surprise! Should I reply to that email address, or is it a robot, and no one is behind that inbox? While it is true that this is a fairly common […]
By Maitén Milicich – Translated by Micheli Member of Materialesdefabrica.com & Habitium.com In an increasingly digitized world, e-commerce businesses are gaining momentum, and online advertising is one of the main tools you can use to promote your e-commerce. If you want to make the most of online advertising to boost your e-commerce, follow this brief […]
Creating email marketing campaigns that stand out and grab email recipients’ attention is becoming increasingly challenging. People’s inboxes are full of messages; in fact, a study has shown that a person sends and receives 121 business emails during the day. Therefore businesses need not only need to create high-quality email copy but also maintain excellent […]
1 How to balance the needs of users with marketing objectives?2 Brief introduction about the importance of privacy3 Changes in privacy and marketing3.1 The impact of these changes in privacy wass also felt on marketing4 Strategies for marketing in the era of privacy4.1 Compliance with privacy laws:4.2 Obtaining the user’s consent:4.3 Demonstrate transparency and control […]
This tool has stormered the web in just a few weeks. Everybody is talking about chatGPT! And that is understandable… Artificial intelligence has come to stay and promises to revolutionize the way of doing things in the digital field. For us who work with marketing… there is no other conversation topic! Many people say that […]
Landing pages are very useful tools for boosting your online marketing campaigns, essential for capturing leads, new potential customers. You can always drive traffic from Google Ads campaigns, social networks, or newsletters to your website, but there are distractions on your home page. It is very easy for those people not to end up signing […]
The 5 best free email marketing services for creating a newsletter Email marketing is one of the strategies that most businesses use to stay in touch with their audience. And, as a definition, newsletters have a clear objective; to boost relationships between customers and companies. Designed to increase the confidence that subscribers have towards your […]
You have probably already heard several phrases like “I need more time”, I wish the days had more hours “My morning has flown by”, I never have enough time, and we could create a list of similar phrases; time management. Without a doubt, this is a topic that interests many of us, whether we are […]
