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ACONTAP

JFGA

“The speed of sending newsletters and the reliability of the reports their interface offers us make communication with our members smooth and beneficial. Mailrelay is a bulk email sending program that offers us everything we need at a very reasonable price.”

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Key Points

  • Inbox deliveries
  • Increased sending reputation
  • Reaching all members in minutes

About the Association of Certified Public Accountants of Panama

The Association of Certified Public Accountants of Panama “ACONTAP” has a mission to promote the creation, systematization, and dissemination of accounting information, projecting it toward accountants’ professional development and the business world, while also facilitating members’ access to information through concrete actions generated within the accounting field, accessible to all accountants through broadly participatory programs, with the aim of raising cultural standards and improving the quality of life of the members dedicated to accounting.

Its vision is very clear: to establish itself, for Panamanian society, as a research center for accounting sciences and as a professional association offering services of the highest academic and professional standard. To be the leaders in managing national and international accounting regulations.

Mailrelay

Objectives

The main concern and objective behind the Association of Certified Public Accountants of Panama “ACONTAP” joining Mailrelay was simply to be certain that none of its members were left uninformed about the different actions the association was carrying out. That is why its main interest is being able to confirm, without any margin of error, that every email sent is received by its members.

They didn’t need their emails to have eye-catching visual elements, just a bulk email program with a fast sending engine that would deliver emails cleanly, avoiding messages being blocked by spam filters. That’s why the use of our IPs, certified by the leading ISPs, has been decisive in making every campaign a success.

Actions Taken

Mailrelay’s support and delivery department adapted the account of the Association of Certified Public Accountants of Panama “ACONTAP”, configuring it in the most appropriate way with the help of the association’s own staff, and as a result, the deliverability of their newsletters increased significantly.

Following this, a formal request was made to Hotmail, Gmail, etc., to allow messages to reach their members’ inboxes correctly, and their outbound route was set on high-quality IPs with the greatest delivery guarantees.

All of this, together with the increase in reputation gained by their domain following these actions, allows them to focus their efforts on their members rather than on how their communications are sent.

Results

The subscribers to their mailings (members of this association) receive all communications promptly, in record time, which means their satisfaction with the association is complete and contributes to a fruitful relationship.

In addition to being able to check the overall status of each mailing, as well as what happened in each subscriber’s inbox, the Mailrelay bulk email program includes a statistics engine that provides relevant information on valuable elements such as which sent links have generated the most interest among their members.

With this information, they are able to improve every communication, making each mailing more effective and ensuring that the level of interest in each action taken is higher than the one achieved in the previous one.

“The board members of the Association of Certified Public Accountants of Panama “ACONTAP” are renewed according to the bylaws and change over time, but we have never changed our email marketing provider, since Mailrelay responds quickly and efficiently to all our needs. The speed of sending and the reliability of the reports their interface provides make communication with our members smooth and beneficial. Mailrelay offers us everything we need at a very reasonable price.”

Marcos G. Medina,

Solarian Applications Development.