Correo del Caribe
“I recommend using Mailrelay, since it isn’t your typical e-marketing provider — they make sure the results of your campaigns turn out well, so the money you spend on it pays off nicely.”
Download the success story in PDF
Key Points
- Avoid blocks on Hotmail
- Increase the number of opens
- Specialized technical support in e-marketing
About Correo del Caribe
Correo del Caribe is a 100% Mexican company with more than 6 years of experience providing direct email advertising services, and it has top-tier clients.
Its main goal is to offer a comprehensive service with a high response rate to promote the products and services its clients offer (through e-marketing campaigns), significantly increasing their sales, generating traffic and visits to their websites, and positioning their products or services in the most efficient way.
They put the companies that trust them in front of millions of potential customers by sending direct email advertising quickly, directly, and cost-effectively.
They rely on highly effective, reliable, verified, and up-to-date databases, all with the goal of helping their clients reach their targets.
Objectives
Services offering a dedicated e-marketing server are never effective for sending bulk email over the long term, since sooner or later they end up in the spam folder and lead to the sender’s domain being blocked indefinitely.
Correo del Caribe needed to stop getting blocked by major email servers (ISPs) so its campaigns would be effective, building loyalty among its partners’ customers and offering them better benefits.
Actions Taken
Before coming to Mailrelay, Correo del Caribe sent its emails using a dedicated server and e-marketing software, which resulted in frequent blocks from the major email providers (ISPs), since that method isn’t ideal — IP quality usually isn’t adequate for high sending volumes, and not all software is equipped to handle that job correctly.
Mailrelay adapted the delivery of their email marketing campaigns using high-quality IPs certified by the major email providers, and adjusted the design of Correo del Caribe’s communications so they would be properly accepted.
Mailrelay’s deliverability agreements with major email providers have doubled the results of Correo del Caribe’s email sends.
Results
After adopting Mailrelay as the platform for sending their email marketing campaigns, Mailrelay’s IP balancing system and sending engine have ensured that recipients successfully receive the newsletters, making the email marketing campaigns Correo del Caribe sends for its clients more successful than with their previous sending system.
At the same time, Mailrelay’s control panel lets them see what happens with each of their sends, giving them better control.
As Correo del Caribe puts it: “It has been an excellent tool for getting our communications and newsletters delivered.”
“After a long relationship with Mailrelay, our experience has been very good — I can only say the service is excellent and highly efficient. At the same time, the support they offer customers is first-rate — you’re assigned a specialist consultant who knows your business and needs, giving you a quick, personal response to any issue that may come up.
I recommend using Mailrelay, since it isn’t your typical sending provider — they make sure the results of your campaigns are good, so the money you spend is amply rewarded.”
Ricardo García,
Email Marketing Manager.