DIT Gestión

“At DIT Gestión, we’ve gone from doing emailing… to email marketing, with everything that involves. It’s essential to know your customers, so you can give them what they’re looking for. And that’s exactly what Mailrelay helps you do”

Key Points

• Customer loyalty and growth
• Email marketing training
• Statistics engine

About DIT Gestión

DIT Gestión is an independent company dedicated to creating and advising independent travel agencies in every aspect, so they can compete with the best technology tools on the market in a sector that keeps growing every year and that drives both the Spanish and the global economy.

Their team of professionals, with years of experience in the travel industry, allows them to offer a highly professional vision.

Their innovative character, based on the latest technological advances, together with the professional experience of a team of more than 30 people trained and specialized in different areas of the business, is driving DIT Gestión’s impressive growth. Today, they are the leading company in the current tourism market, as shown by the numerous awards they have received.

Goals = improve their current emailing strategy

DIT Gestión wanted to mature their emailing strategy and optimize their results, something they achieved, bringing real benefits. The main strength we’ve offered them has been a powerful tracking engine combined with agile support from our technical team.

In the client’s own words: “Our main goal at the start was to give email marketing the time and dedication it deserves, as well as get useful feedback to understand our customers’ trends. Today, it’s a tool that’s with us day to day, and honestly, it gives us much more than just sending out communications. It has trained us in email marketing, helped us segment our customers correctly, and build a much closer relationship with them, giving them what they want to receive instead of what we want to send them. This brings beneficial results at the end of the month, since we’ve managed to grow 60% in three years.”

Actions Taken

The Mailrelay team has not only carried out all the usual support tasks for sending email marketing campaigns, but has also taught best practices for mass sending, such as creating newsletters, and how to make the most of their campaigns’ own metrics — which is why their satisfaction with the service we provide is something we take great pride in.

At the same time, knowing we’re part of their success is, without a doubt, the best reward we could receive, and it’s something not every provider gets to be part of.

Results

We’ve met the client’s needs, while also offering agile support at all times; we’ve earned their trust, and they now have several independent accounts for their email marketing campaigns.

As the client themselves confirms: “We’ve gone from doing emailing… to doing email marketing, with everything that involves. It’s essential to know your customers, so you can give them what they’re looking for. And that’s exactly what Mailrelay helps you do. It makes communicating with your customers so much easier, and best of all, they work day in and day out to offer you interesting content and keep training you in the marketing world, which has changed so much in such a short time.

At first we were a small company and sent everything directly from Outlook… I know, that wasn’t the right way to do it, but at the start there are so many things to worry about, and we neglected this area. We soon realized how important it was, and the mistake we were making. After analyzing the options available, we chose Mailrelay for our email marketing, which soon proved to be the right decision.”

“I’ve come to appreciate the importance of communication with customers, and above all, I’ve been able to see the positive impact this brings to the company. You manage to reach exactly the little corner where your customer wants you to be, at the time when you can get the highest open rates, with data on the impact of each campaign, with templates that help you improve your corporate identity, and on top of that… a team of professionals ready to help you with whatever you need.

Nagore,
Communications Manager, DIT Gestión – Haiku Travel