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Enviopaquetes.com

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“Using Mailrelay has increased the effectiveness of the email marketing campaigns we run by more than 200%, which has translated into higher revenue for our company. What’s more, you don’t need to be a technology expert.”

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Key Points

  • 200% improvement in the effectiveness of newsletter sending
  • Increase the revenue generated by their email marketing campaigns
  • Easy-to-use and flexible tool

About Enviopaquetes.com

One of the most recognized and leading package shipping companies in its sector. They have more than 10 years of experience shipping packages from the United States to Colombia, Venezuela, and Cuba.

They make it easy for anyone interested to ship their packages, while also offering the option of a mailbox in the United States where goods can be received and then exported and delivered to a different location, always in compliance with each country’s legislation.

Based in Florida (Miami), they offer free advice to their customers, as well as personalized assistance to ship packages with complete confidence, whether by air or sea transport.

They offer various delivery options, adapting to customers: pickup at the office or door-to-door delivery to the recipient.

Objectives

The main goal of their mailings was to deliver information about promotions and news to their company’s customers, as well as keep them up to date on the possible package shipping options on the routes we currently operate: Miami–Bogotá, Miami–Panama City, Miami–Caracas, and Miami–Havana.

Since these are promotional mailings whose messages have an expiration date, speed was especially critical, which is why delivery speed was one of the things they liked most about Mailrelay.

Actions Taken

The non-technical profile of those responsible for sending campaigns at enviopaquetes.com was no obstacle to composing email marketing campaigns and sending them to their large list of subscribers. This made them self-sufficient and meant they no longer had to rely on other companies, achieving significant savings in this respect.

All of this was resolved by responding to every query raised by enviopaquetes.com staff, whether through chat, by phone, or by email.

Result

The goal we sought has been achieved: using Mailrelay has increased the effectiveness of the newsletters we send by more than 200%, which has translated into higher revenue for our company and more traffic to our corporate website.

Using the service has posed practically no challenge, since we quickly adapted to it, as the software is user-friendly. We no longer need any guru or genius to send our campaigns; anyone interested can send email marketing campaigns and track them.

In the past we hired another company to handle our sends, but now we’re able to do it ourselves. We had a set of goals that may not be important to many other companies, but are undoubtedly important to us: effectiveness, agility, and trust — all of which have delivered 100% for us.

“We’ve fully and quickly adapted to Mailrelay, since the software is user-friendly and there’s no need for a guru or genius to send our email marketing campaigns. I personally handle the process and monitor it daily (Statistics), comparing it against the number of website visits, incoming calls, and sales conversions.
One of the things that has convinced us most about Mailrelay is seeing how the effectiveness of our sends has improved by more than 200%, which has led to an increase in our company’s revenue, among other benefits.”

Andrés Eduardo Martínez,
Executive Vice President of Enviopaquetes.com