Lassart Media Group

“Thanks to switching to Mailrelay, we’ve saved time creating and sending our email marketing campaigns, as well as gained more detailed control over the reports generated by the system”.

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Key Points

• Avoid IP blocks
• Time savings
• Clear and accurate reports

About Lassart Media Group

It is an advertising and communication agency based in Madrid that specializes in augmented reality, mobile app development, and advertising for businesses.

They offer solutions in the field of advertising and communication, generating emotions and sensitivities toward the brands that trust their work and extensive experience. They use technology to respond to new ways of communicating and advertising.

This is reflected in technologies such as augmented reality, which offers a view of a real physical environment blended with virtual elements to create a mixed reality in real time. As for mobile apps, they develop them according to each client’s needs and always take into account the characteristics of the devices they are intended for, since there are substantial differences between mobile devices, tablets and personal computers, such as processors, screens, etc.

Objectives

Before coming to Mailrelay, Lassart Media Group sent their email marketing campaigns in-house, meaning they used bulk email sending applications hosted on their own servers, but these applications caused their IPs to be blocked and placed on spam blacklists.

At the same time, this approach did not allow them to obtain advanced reports on what was happening in each email marketing campaign. For this reason, their main goal was to find a platform that was easy to use but powerful enough for bulk email sending, one that would save time both in the creation process and in sending afterward.

Actions Taken

Mailrelay’s technical department provided Lassart Media Group’s technical staff with all the configurations needed to adapt their domain servers for sending email marketing, so that their sending reputation would improve and destination servers would trust their emails.

The blocks they had previously suffered, caused by using a system not optimized for running email marketing campaigns, were successfully resolved after Mailrelay informed the main ISPs that the emails sent by Lassart Media Group were legitimate (thanks to Mailrelay’s partnership agreements with Hotmail, among other ISPs), and by placing the client’s sends on high-quality outgoing IPs certified by the leading email certification services worldwide.

Results

Lassart Media Group has managed to get clear and accurate reports on each and every one of the email marketing campaigns they run, which has led their clients to raise their satisfaction rating of the company. At the same time, they now send their campaigns more efficiently and quickly, along with two other truly important benefits: their IPs have not been blocked again, and newsletters are delivered cleanly to every recipient’s inbox.

As the client states: “Mailrelay has significantly improved the sending of our clients’ campaigns, especially in terms of time savings and the reports generated by the platform, giving us more complete control over them. Thanks to the switch, our IPs are no longer blocked since email is sent directly from Mailrelay’s servers”.

Lassart Media Group is a marketing and advertising company, where sending email advertising campaigns is one of the many services we offer all our clients.

Thanks to switching to Mailrelay, we’ve saved time creating and sending our newsletter campaigns, as well as gained more detailed control over the reports generated by the system.

On top of that, since it’s an online system, we can launch our email marketing campaigns from anywhere, and even schedule them.

Mario Carrasco,

New Technologies Director.