Mistelánea
“Covid-19 kept us away from our customers because we had to close our physical stores. That’s when we started using Mailrelay intensively, and it couldn’t have been a better decision.”
Key Points
- No IT knowledge is required to use it
- Build effective customer loyalty
- Easily create elegant and attractive designs
About Mistelánea
Mistelánea has been a tea specialist for more than 15 years, with stores in Santiago de Compostela and Gijón where they offer personalized service to all their customers, just as they do in their online tea shop — even though, unfortunately, the aromas of their teas and infusions still can’t travel through cyberspace.
They are an alternative to major national chains, offering a close and agile response to their customers’ demands with one clear goal: to offer high-quality teas and infusions, as fresh as possible and with the best value for money.
With a catalog of more than 120 products designed to satisfy every taste, they have become an online benchmark in a very short time by working only with the best suppliers worldwide, from India, China, Japan, and Sri Lanka.
Objectives
Many companies and businesses have strengthened their online presence and digital marketing strategies because of the pandemic. The goals of all these businesses in using Mailrelay are practically the same as those expressed by Mistelánea:
“Our main goal was to stay in touch with all our customers and build their loyalty by adopting email marketing (without needing any IT skills), given that we couldn’t attend to them in person because of the restrictions caused by the Coronavirus pandemic. All of this was only possible with the right strategy, backed by solid deliverability for our campaigns — something we achieved quickly with you, since our emails were successfully delivered shortly after being sent.”
Actions Taken
As usual, our support team helped quickly and proactively so that the adaptation period was minimal, allowing them, just a few days after activating their account, to send with the best deliverability conditions and achieve open rates above 60%.
They were also guided in creating effective materials and shown the right way to interpret results for future campaigns.
It’s worth noting that the excellent quality of their customer lists meant Mistelánea had no deliverability issues at all after correctly configuring their DNS, thanks to the complete absence of spam reports from their subscribers.
Results
Adopting email marketing has allowed them to grow their revenue while also establishing itself as a truly effective communication channel to keep their customers up to date on their most important news. In the client’s own words:
“Covid-19 kept us away from our customers because we had to close our physical stores. That’s when we started using Mailrelay intensively, and it couldn’t have been a better decision.
Our customers appreciate this new channel of communication, as they tell us both in their replies to our emails and in person when they visit one of our stores in Santiago de Compostela or Gijón.
Mailrelay has undoubtedly helped us grow and become, even more so, a national benchmark in selling tea and infusions online.”
“Adding Mailrelay to our email marketing strategy has been completely satisfactory — it lets us stay close to our customers at all times and at a minimal cost.”
Guillermo López,
Marketing Manager at Mistelánea.