Orizonia
“At Mailrelay, they understand that sending bulk email is a serious business and that a very high inbox placement rate is essential. Thanks to Mailrelay, our sales have increased and we’re also saving money compared to our previous bulk email system.”
Download the case study as a PDF
Key Points
- Adjustments to their infrastructure and sending speed
- Personalized email marketing consulting
- Improved inbox placement and deliverability
About Orizonia
Orizonia is the business group that leads Spanish tourism and the European market. With a turnover of more than 3 billion euros and headquarters in Palma de Mallorca, it is present in every part of the travel, leisure and vacation offering through six business lines: wholesale, retail, airline, inbound, hotels and gift boxes (one-off offers).
Wholesale: with tour operator brands such as Ibejoret, Solplan, Vivatours and Condor.
Retail: such as Vibo (formerly Viajes Iberia), with more than 950 agencies across Spain and Portugal.
Airline: Orbest (formerly Iberworld), present in Spain and Portugal, has a fleet of 6 aircraft and flies to domestic and international destinations.
Inbound: Smilo, which guarantees travelers direct, personalized service, with offices in Spain as well as in Europe, the Americas and North Africa.
Hotels: with 4-star and 4-star superior hotels in the Canary Islands and the Balearic Islands, as well as two tourist apartment complexes in Tenerife.
It was founded in 2006, and its steady growth since then led to its acquisition by Globalia, the largest tourism company in Spain.
Objectives
We started using Mailrelay as our new bulk email provider because of the intermittent problems our newsletters had reaching our subscribers’ inboxes, which meant our campaigns never achieved the ROI we really expected.
The inbox delivery problems our newsletters were suffering from required a thorough analysis so that their deliverability would meet expectations, which in turn would improve subscriber response and increase our business’s revenue.
Actions Taken
For this client, we ran a pilot test so they could see the features that would allow them to optimize their sends and their own database (such as segmenting it based on the response received).
At the same time, their high sending volume allowed them to have a custom contract with reduced pricing, and they have had top-level advice at all times, both for the initial setup and for all the adjustments needed to give their bulk email sends a strong reputation and improve their sales.
As our client puts it: “At Mailrelay, they understand that sending bulk email is a serious business and that a very high inbox placement rate is essential, which requires a series of adaptations and changes to the way emails are sent. They have helped us with all of this from the very beginning, even during the initial tests… when we were just a free customer.”
Results
Using Mailrelay, our database has been consolidated and we can send tens of thousands of newsletters in less than an hour with the highest guarantees of success, finally leaving behind the uncertainty we used to feel every time we sent a newsletter.
Our newsletters now comply with the strict requirements imposed by the main players in this field (the major ISPs) and by the mail servers of multinational companies, as well as those that manage the email accounts of official and public bodies. Thanks to Mailrelay, our sales have increased and we’re also saving money compared to our previous bulk email system.”
“The advice from Mailrelay‘s technical staff and the extensive experience they have shown in bulk email and email marketing have given us a deliverability and inbox placement rate we had never been able to achieve before.
We now reach the inboxes of all our customers directly… even with the ISPs that are strictest about bulk email, such as Hotmail, which contributes to our success.”
Andoni Uria,
Product Director at Orizonia Actividades