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RE/MAX, LLC

email marketing

“Mailrelay’s effectiveness has made it RE/MAX’s favorite email marketing platform, especially considering that it is used by many of the company’s offices around the world, such as those in Spain, Portugal, Brazil, Mexico, Argentina, Colombia, Peru, Chile, Ecuador, Uruguay, Kenya, etc.”

Key Points

  • Improve sending reputation in email marketing
  • Personalized support by country
  • Get past spam filters

About RE/MAX, LLC

RE/MAX, LLC is the leading real estate agency in the world. It operates in more than 90 countries across all 5 continents, with over 7,000 offices and 100,000 real estate agents. It was founded in 1973 by Dave and Gail Liniger, two real estate agents from Denver, Colorado (United States). That was when they decided to develop a new real estate brokerage concept: RE/MAX (an acronym for Real Estate MAXimum), introducing a unique way of working based on self-employment that proved to be a great success.

In 1975 they expanded to Canada, but they didn’t reach countries outside North America until 1991, when they opened their first offices in the Caribbean. But it wasn’t until its 25th anniversary (1997) that RE/MAX, LLC established itself in countries on practically every continent (Australia, Singapore, Germany and Greece, Turkey, the Netherlands, Ireland and the United Kingdom).

All of this makes it the world’s top-selling international real estate franchise network, where both associates and clients get the greatest benefits from the real estate market.

Objectives

The large number of branches and franchisees this company has means that its sending reputation in email marketing campaigns is sometimes affected, and its communications get blocked. That’s why they needed a provider that would allow them to overcome the obstacle of not being able to keep in effective contact with their clients and associates.

They were also looking for personalized initial support that would handle support requests just a few minutes after they were submitted. The operators who manage the accounts are located in different countries (with different time zones), and this is vital to ensure email marketing tasks, such as creating newsletters, are carried out properly.

In other words, assistance not only with using the tool itself, but also with getting off blacklists and with any issue that might affect their email marketing campaigns, even if the problem lies in the client’s own network infrastructure or with the ESPs themselves.

Actions Taken

One area where we put in extra effort was the look and presentation of their communications. We helped them create effective newsletters, not only so that they spark interest in the people who receive them, but also so that the design, the layout (logos, banners, etc.) and the message they convey sell on their own.

Likewise, the service’s users had full 24-hour assistance during their first months on the platform, so that switching to Mailrelay took no effort at all and didn’t delay their email marketing campaigns.

The mail server and hosting configurations the client was using weren’t suitable for a sending reputation that matched the importance of their company. So we pointed out the changes needed to substantially improve their servers’ reputation, and we informed the main ESPs so that the emails they sent from our platform wouldn’t be classified as spam (in the early spam detection carried out by antispam services).

Results

Mailrelay’s effectiveness has made it RE/MAX, LLC’s favorite email marketing platform, especially considering that it is used by many of the company’s offices around the world, such as those in Spain, Portugal, Brazil, Mexico, Argentina, Colombia, Peru, Chile, Ecuador, Uruguay, Kenya, etc.

As a result, it has become an essential tool for boosting sales, since it allows them to deliver promotions directly to the inboxes of everyone interested in buying or selling real estate anywhere in the world.

Using Mailrelay has been effortless for the RE/MAX, LLC professionals: after following a few simple tips from Mailrelay’s technical staff and with the 24-hour support, the associates have had no trouble using the service (any question or issue they had was solved just a few minutes after it was reported to us).