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Special Tours

JFGA

“We recommend Mailrelay without hesitation, especially to companies that don’t yet know services like this exist, or don’t know how to send a mass mailing, and that devote a lot of unnecessary human resources to sending campaigns and then fail to get any results.”

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Key Points

  • Building customer loyalty
  • Advanced metrics
  • No more sending attachments

About Special Tours

With a truly innovative and pioneering business spirit, the company was founded in 1973, when it set out to pursue one of its main ambitions: showing the world to Latin America. That is why it has a presence in every country in Latin America.

Today, Special Tours provides services covering its clients’ needs in Europe, the Middle and Far East, Africa and Oceania (exotic destinations) across three service lines:

Scheduled tours: Offering the largest and most complete range of itineraries and departures on the market.

Tailor-made individual services (FITs) – hotels, sightseeing, transfers and other activities: Full coverage of hotel, transfer and sightseeing needs around the world.

Special groups: From special interest groups, such as religious groups and students, to corporate incentives, large events and other special occasions.

Objectives

Special Tours needed a mailing system that would let them send newsletter campaigns instantly in order to attract customers, increase sales and build loyalty among existing customers.

Of course, it also had to make database management easy and collect all the metrics needed to measure the effectiveness of each campaign. After all, when you send to 22 different databases (segmented by country), keeping each one healthy can be an impossible task without the right tools.

They also needed an email marketing platform that was constantly evolving and able to adapt to new technology trends.

Actions Taken

Mailrelay has given them all the tools that made it possible to solve one of their biggest problems: keeping their databases clean and segmented. As a result, they have increased the success of every campaign they send, exceeding the response they got with their previous sending method, which means a greater chance of success.

Results

Special Tours’ databases are now in excellent health and subscribers receive their communications within minutes. On top of that, the metrics from Mailrelay’s statistics engine show them in detail what happens with each of their email marketing campaigns.

As Special Tours puts it: “We used to send our communications with the PDF attached to the email, which had the disadvantage of the file size, and the recipient had to open it as an attachment because the body of the email only contained an image with no links at all. We have also improved how we manage our databases and analyze our results.

We recommend Mailrelay without hesitation, especially to companies that don’t yet know services like this exist, or don’t know how to send a mass mailing, and that devote a lot of unnecessary human resources to sending campaigns and then fail to get any results. I recommend they put themselves in the hands of specialists like Mailrelay, because they study your company’s needs and provide a tailored solution, whether you are a small or a large company.

“For our company, Mailrelay has been a very effective solution, addressing the difficulties of managing databases segmented by the 22 countries we work with. It is an email marketing tool that simplifies the work and helps us get good results. We would also like to highlight that the support we have received has been good at all times.”

Monica Brondo,
Marketing & Advertising Manager.