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Todocoleccion.net

todo-coleccion-in

“We contacted Mailrelay to evaluate an alternative to our provider at the time, SMTP.com. We needed a reliable bulk email tool that could send large volumes quickly while guaranteeing our newsletters actually reached the inbox.”

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Key Points

  • Savings of €9,000 per year
  • DKIM and SPF to improve reputation
  • Improved inbox placement of email campaigns

About todocoleccion.net

Todocoleccion is a trademark of Zoconet, S.L., an e-commerce company founded in 1997 that serves as an online marketplace for buying and selling items.

The group currently runs five websites specializing in brokering the purchase and sale of collectibles (www.todocoleccion.net, www.tseleccion.net, www.allcollection.net, www.regalosdelgenio.net and www.venvir.net) and has a presence on the main social networks.

They are the leading company in the Spanish-language antiques and collectibles market, both in terms of their product catalog (more than 7 million items for sale) and sales volume, with publicly estimated sales of 30 million euros forecast for 2011.

Perhaps there is no better way to describe this company than in their own words: “Based on its content, we like to define todocoleccion as the largest catalog of out-of-print and discontinued items in the Spanish-speaking world.”

Objectives

We wanted a bulk email tool that would let us use the SMTP server directly and integrate it with our own tool, just as we had been working until then, without having to use external systems. Mailrelay met this need not only with its unlimited outgoing SMTP server plan, but also with API connections to control different aspects of sending and collecting sending data. In addition, some features were custom-developed for us, such as access to the sending logs in CSV format from the platform.

Actions Taken

Our first experiences when we started testing the bulk email tool were very satisfactory in terms of performance, but we ran into some issues with our newsletters reaching the inbox. The Mailrelay technical team identified the problems and the exact adjustments our sending methodology required.

Specifically, they optimized an outgoing IP balancing system for us at no cost, which detected any problem with the IP in use and switched it if necessary. They also implemented the DKIM and SPF settings needed to improve the reputation of our emails and ensure the best possible inbox placement and response.

Another big help for us was on the commercial side. Since we had occasional overages that were hard to plan for, Mailrelay also set up a custom contract for us that charged overages at the unit price of our contracted tier, saving us extra costs on those overages.

Result

We contacted Mailrelay to evaluate an alternative to our provider at the time, SMTP.com. We needed a reliable bulk email tool that could send large volumes quickly while guaranteeing our newsletters actually reached the inbox.

Mailrelay also offered us a very attractive financial proposal: we would save around €9,000 a year compared to the same sending tier we had contracted with SMTP.com. Naturally, we went step by step, starting with initial tests to make sure Mailrelay was a tool that would meet our requirements.

“We carried out this whole process in 2010, and since then we have been working with Mailrelay with very good results in our email campaigns and significant cost savings compared to our previous provider. Throughout this time, we have also always had personalized attention from both our personal account manager and the support department for any questions or issues that may have come up.”

Joaquín Valdés,
Head of Todocolección.com