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Outlook.com, el cliente de correo anteriormente conocido como Hotmail

Outlook.com, the email client previously known as Hotmail

It stands out as one of the first web-based email services.

It allows users to access their emails from any device with internet connection.

When the service was launched, Hotmail revolutionized the way people and companies communicate, offering a simple but powerful platform for information exchange.

Relevant historical data

Launched in 1996 by Saber Bhatia and Jack Smith, Hotmail quickly caught the attention of internet users as it was very easy to use.

In December 1997, Microsoft acquired Hotmail for an amount of about $ 400 million, integrating it into its online services.

This acquisition marked the beginning of a series of improvements and expansions that solidified Hotmail’s position as a pillar of online messagin systems.

Over the years, Hotmail has introduced various technological innovations, including spam and virus filtering, as well as customization options for users.

Key considerations

When addressing Hotmail and its evolution into Outlook, it is essential to consider the constant adaptation of the service to the new needs of users.

This adaptability is not only reflected in technical and safety improvements, but also the way Hotmail has facilitated a new era of digital communication.

The transition to Outlook represented a significant step towards the integration of online services.

Offering users a richer and more cohesive experience with access to calendars, contacts and cloud storage.

Why it is important, advantages

The importance of Hotmail in the field of email and digital marketing can’t be underestimated.

For companies, the platform has opened new email marketing opportunities, allowing them to reach customers in a more direct and personalized way.

This ability to communicate effectively with a global audience without incurring significant costs has transformed marketing and advertising strategies.

The advantages of Hotmail, and later Outlook, extend beyond mere communication.

They offer very useful tools for task management, scheduling meetings and critical data storage, thus facilitating better organization and efficiency for users and companies equally.


In retrospect, Hotmail wasn’t just a pioneer in web-based email service.

It also established a model for digital evolution in communication and marketing.

Through their innovations and the ability to adapt to market demands,

Hotmail (now Outlook) is still relevant in a technologically advanced and competitive world.