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Lead magnet

What is a lead magnet? Types and advantages

A lead magnet is a high-quality and very attractive piece of content that you give to your potential customers in exchange for their contact details. Generally, for your audience to receive this gift, they need to provide at least their name and email address.

To capture contacts, you use a landing page with a double opt-in registration form, which is a very simple way to start creating a list of contacts to convert into customers later on.

To do this, you can use email marketing campaigns, with which you can gain the trust of your audience and show yourself to be a reference in your sector.

1. types of lead magnets

There are a wide variety of lead magnets. Whether you use one type of lead magnet or another depends solely on your marketing strategy and, to a large extent, your experience. Based on your previous experience and your type of audience, a specific type of lead magnet may work best for you. In any case, here are some of the most commonly used lead magnets that might inspire you:

  • Access to an exclusive area
  • Discount code
  • Courses
  • Ebooks
  • Market research
  • Free shipping
  • Reports
  • Infographics
  • Limited time offer
  • Templates and checklists
  • Webinars
  • Lectures
  • Trial versions
  • Exclusive videos
  • Free webinars

2. Advantages of using a lead magnet

The most immediate advantage of offering a lead magnet is very clear: creating a database of leads, but the advantages go beyond that; let’s look at four additional advantages:

  • It’s a cheap and simple element to implement in your digital marketing strategy. All you have to do is create a landing page with a registration form and have some informative product to offer in exchange for the contact details to launch a lead magnet.
  • This is a vital element for retaining your existing customers, as you don’t need to create lead magnets just for new contacts; offering new content to your existing leads builds loyalty (keeps you as a reference) and allows you to update the data they have already given you or get additional information.
  • Depending on the type of lead magnet used, you can find out at what stage the user is in the sales funnel and therefore optimize your messages to convert them into customers.
  • The content offered is part of the lead nurturing strategy because, at the end of the day, we are helping them to solve a problem after downloading the lead magnet and, by accompanying them, in their approach to our company or brand to complete the purchasing process.