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  • How to write an effective introduction email?

    How to write an effective introduction email?

    Have you ever sent an introduction email and not received a response? We know that writing an effective introduction email can be a difficult task, but it is an essential tool for trying to foster business connections and increase your chances of success. In this article, we will present practical tips on composing an email…

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  • Marketing in the era of privacy

    Marketing in the era of privacy

    How to balance the needs of users with marketing objectives? In an increasingly digital world, privacy has become a growing concern for consumers. Unlimited access to personal data has led to concerns about the use of this information from companies and governments. As privacy becomes a more relevant issue, companies must adjust their marketing practices…

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  • Basic email marketing glossary

    Basic email marketing glossary

    In this article, we will look at some of the most important terms related to email marketing so that you can better understand the differences and read about each of the concepts that are relevant to this industry. This is not an overly long article, and all the concepts will be summarized so that you…

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  • How can you create a newsletter to sell more?

    How can you create a newsletter to sell more?

    A newsletter is a marketing and communication tool that allows us to inform and maintain contact with our customers and subscribers. What is the basis or explanation of the success of this type of strategy? Why are newsletters so important for companies of all sizes? The reasons are multiple: · 1) Almost everyone has an…

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  • What is CTR in email marketing, and how to improve it?

    What is CTR in email marketing, and how to improve it?

    CTR or Click Through Rate, refers to the percentage of clicks that a specific link receives, based on the number of impressions or openers generated by the link. The formula for calculating CTR is as follows: Ctr = (clicks / impressions) x 100 For example, if you sent a mailing and it received 100 openers…

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  • How to use chatGPT in your email marketing strategy

    How to use chatGPT in your email marketing strategy

    This tool has stormered the web in just a few weeks. Everybody is talking about chatGPT! And that is understandable… Artificial intelligence has come to stay and promises to revolutionize the way of doing things in the digital field. For us who work with marketing… there is no other conversation topic! Many people say that…

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  • What are ESPS or email providers?

    What are ESPS or email providers?

    Email providers are companies that offer the means and resources needed for creating an email account (email address) as well as options for sending and receiving emails. Some of the best-known free email providers are Gmail, Yahoo!, Hotmail (Outlook), and AOL. We have already talked a lot on our blog about ESPs (email providers), mainly…

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  • 15 Best Methods to Grow Your B2B Email Mailing Lists

    15 Best Methods to Grow Your B2B Email Mailing Lists

    Email marketing is widely used by all kinds of businesses thanks to its ability to communicate with customers directly. In fact, contrary to popular belief, email marketing can be exceptionally effective because most people still use emails whether for personal or professional needs. That being said, one of the biggest challenges that businesses encounter when…

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  • What is spam? How to prevent emails from landing in the spam folder?

    What is spam? How to prevent emails from landing in the spam folder?

    Although email marketing has been used for many years, the line that separates spam from what is not yet is interpreted in different ways (and often ignored). In this article, we are going to see not a standard definition, but we will try to understand the term from a practical point of view. And what’s…

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  • How to create an email marketing strategy with influencers?

    How to create an email marketing strategy with influencers?

    Have you heard about email marketing strategies with influencers? This type of action is an excellent way for increasing your email marketing results. Nowadays, influencers are very valuable allies for any kind of company. The truth is that they have a fundamental organic reach and their recommendations can boost any business on a large scale.…

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  • What is double opt-in in email marketing? What is it for?

    What is double opt-in in email marketing? What is it for?

    Single opt-in, double opt-in, what are those terms? What do they mean? And above all, how do they affect your mass mailing campaigns? The usefulness of opt-in and specifically double opt-in goes beyond what we can think of in the first instance, that’s why we are going to talk about this concept in this post.…

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  • What is personality-based marketing?

    What is personality-based marketing?

    You may have heard of personality-based marketing. Nowadays, these two terms go hand in hand in creating a segmentation strategy for any brand. Therefore, this time we will explain why and how this concept works. So read on. If you work in marketing and want to assign an identity to each brand, it is essential…

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  • Quick guide: how to measure your brand’s reputation?

    Quick guide: how to measure your brand’s reputation?

    All brands are interested in generating interactions with their users/customers on social media (or at least they should), but there is something equally or more important that they should take into account: Their brand reputation. So today, we will look at exactly how to measure it. Let’s start with the most straightforward question. Your brand’s…

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  • Create a landing page in a few clicks with Mailrelay

    Create a landing page in a few clicks with Mailrelay

    Landing pages are very useful tools for boosting your online marketing campaigns, essential for capturing leads, new potential customers. You can always drive traffic from Google Ads campaigns, social networks, or newsletters to your website, but there are distractions on your home page. It is very easy for those people not to end up signing…

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  • Experiential Marketing and the Value of Offering Unique Experiences

    Experiential Marketing and the Value of Offering Unique Experiences

    The goal of any brand is not only to sell but also to retain its customers and convince them to buy again, which would consequently increase their sales. However, creating a robust brand-user relationship is no longer enough in the face of so much competition. Now, consumers want to have a stimulating experience in the…

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  • Comparison of bulk mailing software Gmail VS Mailrelay

    Comparison of bulk mailing software Gmail VS Mailrelay

    Although Gmail is not a bulk mailing software, many companies indeed use it for this purpose. Usually for comfort or economy. That’s why it’s worth comparing its features with a real bulk mailing software, like Mailrelay, to see if sending messages with Gmail is a good option or not. With this post, we want to…

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  • Bulk email tool comparisons Mailrelay vs. Acumbamail vs. Mailjet

    Bulk email tool comparisons Mailrelay vs. Acumbamail vs. Mailjet

    Just as we did earlier when comparing Other bulk email tools, let’s do a new analysis. If earlier we compared Mailrelay with Sendinblue and Mailchimp; this time, the comparison will be between Mailrelay, Mailjet, and Acumbamail. We will see the pros and cons, always focusing on sending email marketing campaigns, or newsletters to understand the…

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  • How to clean spamtraps from your contact list?

    How to clean spamtraps from your contact list?

    If there is something that can harm, and a lot, the results of your mailings, it is without a doubt when you send a newsletter to spamtraps (email addresses that are used for trapping spammers). It’s something you should avoid as much as possible, which is why in this article you will learn some strategies…

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