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How to send a business proposal by email
Without a doubt, email is the most widely used means of communication for people, and especially, it is one of the most relevant marketing tools for many companies. We can use email for many actions, to contact existing customers, or to create relationships with our leads. In other words, we can use it to influence…
4 Design Tips to Make Your Emails Stand Out From the Inbox Clutter
Creating email marketing campaigns that stand out and grab email recipients’ attention is becoming increasingly challenging. People’s inboxes are full of messages; in fact, a study has shown that a person sends and receives 121 business emails during the day. Therefore businesses need not only need to create high-quality email copy but also maintain excellent…
How do email marketing services track email campaigns?
How to monitor the performance of an email campaign In this article, we will review a common question about email campaigns, how do email marketing platforms track subscriber behavior, as well as how you can monitor the reports, and interpret the results. Undoubtedly, having this information is one of the points in favor of using…
B2B email marketing: the magic for creating a good strategy
Don’t panic. This text is not a recipe that requires a cauldron and several ingredients for preparing potions, spells, and incantations, to try to sell more to new companies, or who knows? So that you know, a good B2B email marketing strategy doesn’t require a few ingredients for planning a pure and simple sales action;…
How to write an effective introduction email?
Have you ever sent an introduction email and not received a response? We know that writing an effective introduction email can be a difficult task, but it is an essential tool for trying to foster business connections and increase your chances of success. In this article, we will present practical tips on composing an email…
Marketing in the era of privacy
1 How to balance the needs of users with marketing objectives?2 Brief introduction about the importance of privacy3 Changes in privacy and marketing3.1 The impact of these changes in privacy wass also felt on marketing4 Strategies for marketing in the era of privacy4.1 Compliance with privacy laws:4.2 Obtaining the user’s consent:4.3 Demonstrate transparency and control…
Basic email marketing glossary
In this article, we will look at some of the most important terms related to email marketing so that you can better understand the differences and read about each of the concepts that are relevant to this industry. This is not an overly long article, and all the concepts will be summarized so that you…
How can you create a newsletter to sell more?
A newsletter is a marketing and communication tool that allows us to inform and maintain contact with our customers and subscribers. What is the basis or explanation of the success of this type of strategy? Why are newsletters so important for companies of all sizes? The reasons are multiple: · 1) Almost everyone has an…
What is CTR in email marketing, and how to improve it?
CTR or Click Through Rate, refers to the percentage of clicks that a specific link receives, based on the number of impressions or openers generated by the link. The formula for calculating CTR is as follows: Ctr = (clicks / impressions) x 100 For example, if you sent a mailing and it received 100 openers…
How to use chatGPT in your email marketing strategy
This tool has stormered the web in just a few weeks. Everybody is talking about chatGPT! And that is understandable… Artificial intelligence has come to stay and promises to revolutionize the way of doing things in the digital field. For us who work with marketing… there is no other conversation topic! Many people say that…
What are ESPS or email providers?
Email providers are companies that offer the means and resources needed for creating an email account (email address) as well as options for sending and receiving emails. Some of the best-known free email providers are Gmail, Yahoo!, Hotmail (Outlook), and AOL. We have already talked a lot on our blog about ESPs (email providers), mainly…
15 Best Methods to Grow Your B2B Email Mailing Lists
Email marketing is widely used by all kinds of businesses thanks to its ability to communicate with customers directly. In fact, contrary to popular belief, email marketing can be exceptionally effective because most people still use emails whether for personal or professional needs. That being said, one of the biggest challenges that businesses encounter when…
What is spam? How to prevent emails from landing in the spam folder?
Although email marketing has been used for many years, the line that separates spam from what is not yet is interpreted in different ways (and often ignored). In this article, we are going to see not a standard definition, but we will try to understand the term from a practical point of view. And what’s…
How to create an email marketing strategy with influencers?
Have you heard about email marketing strategies with influencers? This type of action is an excellent way for increasing your email marketing results. Nowadays, influencers are very valuable allies for any kind of company. The truth is that they have a fundamental organic reach and their recommendations can boost any business on a large scale.…
What is double opt-in in email marketing? What is it for?
Single opt-in, double opt-in, what are those terms? What do they mean? And above all, how do they affect your mass mailing campaigns? The usefulness of opt-in and specifically double opt-in goes beyond what we can think of in the first instance, that’s why we are going to talk about this concept in this post.…
What is personality-based marketing?
You may have heard of personality-based marketing. Nowadays, these two terms go hand in hand in creating a segmentation strategy for any brand. Therefore, this time we will explain why and how this concept works. So read on. If you work in marketing and want to assign an identity to each brand, it is essential…
Quick guide: how to measure your brand’s reputation?
All brands are interested in generating interactions with their users/customers on social media (or at least they should), but there is something equally or more important that they should take into account: Their brand reputation. So today, we will look at exactly how to measure it. Let’s start with the most straightforward question. Your brand’s…
Create a landing page in a few clicks with Mailrelay
Landing pages are very useful tools for boosting your online marketing campaigns, essential for capturing leads, new potential customers. You can always drive traffic from Google Ads campaigns, social networks, or newsletters to your website, but there are distractions on your home page. It is very easy for those people not to end up signing…