Testimonials
Business Model Canvas: what it is, its 9 building blocks and a free template
How to sum up your business on a single page, with an example and a free template to create your own
Black Friday email and SMS campaign: calendar, strategy and copy-ready templates
Three weeks, two channels and a clear plan: what to send each day, to whom and how to automate it to sell more this Black Friday.
BCG matrix: what it is, its 4 quadrants and how to build one for your business
How to decide which products to invest in and which to drop, with examples and a template you can copy
The 4 Ps of the marketing mix: what they are, examples and how to apply them to your business
Product, price, place and promotion explained with real examples and a template to build your own
Marketing plan template (free PDF) and how to create one in 8 steps
The 8 steps, a real small business example and a PDF template to fill in with your team
How to send a mass email in Outlook: 3 step-by-step methods and their limits
With Word and Excel, contact groups or BCC, and what to do when your list grows
Out of office message: 30 examples to copy for vacations, Christmas, sick leave and more
Ready-to-copy templates for every situation and how to turn on the automatic reply in Gmail, Outlook and Teams
How to recover abandoned carts in WooCommerce with Mailrelay: a step-by-step guide
Connect your store with Mailrelay’s free plugin and win back sales with automated emails and SMS
How to send SMS from your computer: free with your phone or in bulk for your business
Step by step with Google Messages, Windows Phone Link and Mac Messages, plus how to send SMS to hundreds of customers from your browser
20 lead magnet ideas to get more subscribers (with examples by business type)
Guides, templates, discounts, email challenges and more: what to offer depending on your business and how to deliver it automatically so your list grows every day
How to connect Mailrelay to ChatGPT and Claude: a step-by-step guide and 20 prompts to copy
Everything you need to get ChatGPT or Claude working with your Mailrelay account, with ready-to-copy prompts
Payment reminder: email, SMS and WhatsApp examples to copy
What to say before, on and after the due date to get paid without friction
20 email marketing examples to copy and adapt to your business
Subject line, preheader, copy and button for each email, plus what makes it work
Save the date: what it is, when to send it and 12 examples to copy
How to get your audience to reserve the day before the invitation arrives
How to Plan the Email Schedule for a Call for Applications: Registration, Deadlines and Reminders
You open a call for applications, publish the rules and send an email. The first registrations come in quickly. Then the pace slows down. And with one day left before the deadline, you get hundreds of messages from people who “didn’t know about the deadline”. Sound familiar? This problem shows up in exam prep academies,…
From No to Yes: Overcoming 15 Email Sales Objections
You already have your contact list and have sent your first sales emails. But the orders aren’t coming in, and you sense your customers must have some objection. This is a common scenario. You work hard to write an engaging email, you offer a valuable product or service, but the response isn’t what you expected.…
Loaded words in written persuasion
Persuasive language, words, words with powerful meaning. At the heart of every advertising message, of every marketing campaign, lies a fundamental element: persuasive language. It’s a strategic art designed to influence and convince. Persuasive language seeks to motivate the receiver to think, feel, or act in a specific way. Consumers are constantly bombarded with countless…
Behavioral design applied to email marketing
Understanding how to capture and maintain users’ attention is more crucial than ever. Behavioral design combines elements of psychology, neuromarketing and user experience to create more effective and engaging emails. Behavioral design isn’t just about making emails visually appealing. It goes much further. It seeks to understand and use patterns of human behavior to influence…