Testimonials
Email sales: turn your newsletter into a selling machine
Email marketing is still one of the most effective channels for generating sales. In fact, email has kept its effectiveness despite all the changes we’re seeing in digital marketing. How has email marketing managed to stay so relevant? By offering a direct communication channel between your business and your potential customers: The statistics don’t lie.…
From first contact to closing: converting cold leads into warm leads
The ability to convert cold leads into warm leads is more than a skill. It’s an art that separates good teams from exceptional ones. This process doesn’t just increase conversion rates; it also strengthens the relationship between the brand and its potential customers. It lays the foundation for long-term engagement. Now let’s look at the…
Decision fatigue vs. general fatigue: impact on purchasing
Today, the options seem endless and the pace of life is frantic. Fatigue has become a silent but decisive factor in our daily decisions. It’s not just about the physical tiredness we build up after a long day or an intense week. It’s also mental fatigue, especially the kind that comes from having to make…
From Me to Me: personalized marketing in a Me-centric world
Personalization is key to attracting and retaining consumers, so personalized marketing has become an essential strategy for businesses. This approach not only improves the customer experience, but also allows brands to stand out in an increasingly competitive market. Join us to discover why this will become increasingly important in today’s society. 📊 Definition of personalized…
Digital stack: Guide to the best alternatives for your business
A digital stack is the set of tools a company uses to attract customers, sell, communicate, automate tasks, and measure results. The stack’s value doesn’t depend on the number of applications, but on how they integrate to help you reach your goals. Choosing this group of tools wisely saves you time, while reducing costs and…
From idea to inbox in minutes: easy, effective marketing with comprehensive reporting
Email marketing is one of the most effective and profitable marketing methods. And, though it isn’t often considered, it’s also quick and easy to use. You probably don’t have much spare time, but you still need to promote your business. Email campaigns are a great solution: How do you put together an effective bulk email…
How to improve deliverability in critical campaigns with lists of 50,000+
Are you worried that an important email campaign won’t reach its destination? From promotions and news to priority communications, there are email campaigns that must have maximum results no matter what. And if the list is starting to get somewhat larger, the concerns also tend to be greater. The goal is the same, whether you…
The #1 question NGOs forget when choosing email software
Para elegir una herramienta de email marketing para tu ONG, fíjate en cuatro cosas: cuánto puedes enviar gratis, si hay descuentos para ONG en los planes de pago, si tendrás soporte en español y si incluye automatizaciones. Mailrelay permite enviar hasta 80.000 emails al mes a 20.000 contactos con su cuenta gratuita, suficiente para la…
Abandoned carts: how to recover them
Have you noticed how many visitors land on your online store, fill their cart with products and… poof, vanish without completing the purchase? Before automating this recovery via SMS, check Mailrelay’s SMS pricing to work out the cost per campaign. You’re not alone! This is called cart abandonment, and it’s one of the biggest frustrations…
Mailing for $0: The Financial Impact of Migrating Your Contacts to Mailrelay
Is it possible to send mailing campaigns for free? Does free email marketing exist? Developing an email marketing strategy usually involves some financial costs, which is only normal. Companies invest in platforms to send newsletters, promotions and communications to their subscribers, and these expenses tend to increase as the contact list grows. What if there…
Communication Software for SMEs in Spain: Email, SMS, and WhatsApp
From small businesses to large international companies, communicating with customers through digital channels is essential. Check the latest rates on our SMS pricing page to work out the cost based on your sending volume. That’s why communication software that integrates multiple channels can be a great solution for these businesses. Bringing together various communication tools…
Real-time email statistics: discover, save, and improve
If you run email marketing campaigns, statistics can help you in more ways than meets the eye. In fact, email statistics have become an absolute must to optimize your results. Mailrelay offers you statistics for your email campaigns, even in real time, so you can make the best decisions about your email marketing. And it’s…
Ecommerce Newsletter: A Guide to Creating One That Works
An ecommerce newsletter is a communication tool that lets online stores connect regularly with their customers by email. This type of communication not only keeps your audience informed about news, promotions, or useful content, but also helps build loyalty and convert potential buyers into repeat customers. The newsletter is especially effective because it reaches the…
How to automate your emails in Mailrelay: step-by-step tutorial with 7 examples
In this tutorial you’ll see how to automate your emails in Mailrelay step by step, with 7 examples you can set up today, even on the free account. Email automation involves using tools that, once set up, can carry out certain email sending actions autonomously. If you want to see every type of flow, the…
Email Tags: Best Practices in Email Marketing
Sending email marketing campaigns without segmentation is like talking to all your customers the same way, even though each one is at a different stage. A user who just subscribed is not the same as a customer who has already purchased several times. You also shouldn’t send the same message to someone interested in a…
Customer letters: 10 templates to inform, thank and announce changes
Price increases, company changes, apologies or news: the text ready to adapt and send
360º Marketing: What It Is, Strategies and How to Implement It Step by Step
Do you feel like your marketing efforts are all over the place? You post on social media, launch a Google Ads campaign, send out a newsletter, upload blog articles, and occasionally try more traditional tactics like an event or collaboration. All of that can work. The problem arises when each channel communicates something different or…
Mailrelay: The leading free email marketing choice for SMEs
Online marketing is getting more expensive every day, and in this context, free email marketing is a powerful solution to the online advertising needs of businesses. It isn’t just about saving money, it’s about taking back control of your sales channel without relying on ever-changing algorithms or suffocating keyword bids where you compete against hundreds…