Testimonials

  • Colors that persuade: color theory and copywriting

    Colors that persuade: color theory and copywriting

    In addition to its application in art and design, color theory has found a prominent role in the digital domain. Especially in advertising and copywriting. The careful choice of colors can be a powerful tool for creating deeper and more persuasive connections with the audience. Influencing everything from the effectiveness of an email campaign to…

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  • Influencing with power: how to influence people

    Influencing with power: how to influence people

    The ability to influence people through online media has become the cornerstone of business success. However, this task is not without its difficulties. Unlike face-to-face communication (where non-verbal cues and immediate context play a crucial role), online media requires more work to capture the target’s attention and influence them effectively. As a result, attention is…

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  • The art of persuasion: exploring the depths of rhetoric and oratory

    The art of persuasion: exploring the depths of rhetoric and oratory

    Rhetoric and oratory, two concepts whose origins date back to ancient civilizations, continue to play a crucial role in our society today. More than mere communication skills, these disciplines constitute an art, a means by which ideas are transmitted, become influential and bring about change. Rhetoric, derived from ancient Greece, is the study and practice…

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  • Capital flight: how companies lose money

    Capital flight: how companies lose money

    Capital flight is a phenomenon that can damage a company’s financial stability. It limits its ability to take advantage of strategic opportunities and ultimately jeopardizes its viability. In this article, we will explore why it is vitally important for companies to detect and mitigate this problem. The result is the protection of their market position,…

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  • Consumer psychology: motivations and buying behavior

    Consumer psychology: motivations and buying behavior

    What can we do when the options for consumers seem endless? Understanding consumer psychology has become an essential tool for companies and brands looking to stand out, differentiate themselves and sell. Consumer psychology lies between psychology and marketing. This field is dedicated to exploring how people’s thoughts, emotions, beliefs and perceptions influence their buying behavior:…

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  • 10 unbeatable advantages of email marketing for your business

    10 unbeatable advantages of email marketing for your business

    In the digital age, marketing strategies have evolved to keep up with changes in consumer needs. One such strategy that has stood the test of time is email marketing. Email marketing is a communication tactic that uses email to convey promotional or informative messages to an audience. Despite its apparent simplicity, it remains an essential…

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  • Email authentication in 2024: How to adapt your email marketing

    Email authentication in 2024: How to adapt your email marketing

    Email marketing remains one of the most powerful tools for the digital marketing world. Due to the rise of e-commerce, the relationship between brands and consumers found in email a direct and personalized channel. However, this increasing number of sent emails was also accompanied by challenges such as security (phishing) and spam that threaten the…

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  • Mail with Relay: Manage your Mailrelay account from your smartphone or tablet

    Mail with Relay: Manage your Mailrelay account from your smartphone or tablet

    The app called Mail With Relay is available for both Android and iOS-based devices and is free. It was created by an Independent developer who used the Mailrelay API to offer an application for Mailrelay users. The app allows you to login to up to three Mailrelay accounts at the same time using the URL…

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  • Growth Marketing: What is it and How can you expand your business

    Growth Marketing: What is it and How can you expand your business

    1 Growth marketing: boost your business growth2 What is Growth Marketing?3 Objectives of Growth Marketing4 What do Growth Marketers do?5 Growth Hacking vs. Growth Marketing6 Brand Marketing vs. Growth Marketing7 How to create a Growth Marketing strategy for your company7.1 Define your target audience7.2 Try to understand your potential customers7.3 Choose the most appropriate strategies…

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  • Email marketing platforms: analysis guide and how to choose the best for your needs

    Email marketing platforms: analysis guide and how to choose the best for your needs

    Email marketing is an effective strategy in the digital world, offering an impressive ROI. To take advantage of its potential, you need an email marketing platform adapted to your goals. These platforms are tools that facilitate the management and automation of your email marketing campaigns. They offer resources to create, send and track emails, manage…

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  • Email: Stop working with social media and increase your sales

    Email: Stop working with social media and increase your sales

    Currently, companies are increasingly claiming to have effective methods to maintain contact with their customers, something vital to the success of any business. As technology evolves, the way companies connect and interact with their customers is also changing. Whether a small autonomous company or a giant industry, it is essential to be present where customers…

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  • Email Marketing for Small Business: Choose the best tool for your needs

    Email Marketing for Small Business: Choose the best tool for your needs

    In the world of competitive business, it is essential to stand out from its competitors. For small businesses, this task may seem discouraging, but it doesn’t have to be. An effective email marketing strategy can be the key to establishing a solid relationship with customers and promoting their business growth. Email marketing is one of…

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  • Mailrelay’s bulk SMS platform: your best ally in marketing

    Mailrelay’s bulk SMS platform: your best ally in marketing

    Mobile marketing has emerged as an indispensable tool for increasing company sales. SMS is one of the undisputed stars of this revolution. But why has this technique gained so much prominence? And how can Mailrelay, your trusted bulk SMS platform, be the catalyst that propels your marketing strategy to new horizons? Join us on this…

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  • Digital marketing for small businesses: basic concepts, trends and best practices

    Digital marketing for small businesses: basic concepts, trends and best practices

    In today’s information age, digital marketing has become an essential tool for companies to promote their products and services. It helps them reach their customers and remain competitive in the market. Small businesses, in particular, can benefit from digital marketing strategies, taking advantage of online opportunities to expand and compete with larger companies. This article…

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  • Tips and tools for boosting your copywriting strategy

    Tips and tools for boosting your copywriting strategy

    For years, the phrase “content is king” has been popularized and repeated, especially since marketing has become more digital. But for each piece of content published, there are people who sit down to turn ideas into something tangible and know how to convey all kinds of emotions, sensations, and feelings into words. Connecting with other…

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  • What is the ideal frequency for sending mass mailing campaigns?

    What is the ideal frequency for sending mass mailing campaigns?

    Sending emails is a strategy used by companies and professionals all over the world with their own businesses. And, not surprisingly, it brings excellent results, regardless of the sector in which it is implemented. Email is a direct means of communication and information, which reinforces the brand image, promotes customer loyalty, contributes to increased sales…

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  • Customer journey + email marketing: the perfect formula

    Customer journey + email marketing: the perfect formula

    You will certainly not be surprised if I tell you that email marketing is one of the main channels through which you can (and should) follow your potential customer throughout the buying process. But, as with almost all marketing actions, these actions must be in tune with the customer journey to get results. What is…

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  • How to improve the CTR of your online store

    How to improve the CTR of your online store

    Who wouldn’t want to increase the CTR of their website? In digital marketing, it is essential to work with organic SEO, so we can’t forget the importance of CTR. There is no point in being well-ranked in the SERP if users don’t click on your results and access your site. Improving your CTR has a…

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