Testimonials

  • Growth Marketing: What is it and How can you expand your business

    Growth Marketing: What is it and How can you expand your business

    Growth marketing: boost your business growth Growth marketing, Growth Hacking, Brand Marketing… marketing encompasses so many concepts and they all sound so similar that it’s easy to get confused. That’s why we prepared an article to talk about Growth Marketing, a branch of marketing focused on growth. Below we explain what Growth Marketing is and…

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  • Email marketing platforms: analysis guide and how to choose the best for your needs

    Email marketing platforms: analysis guide and how to choose the best for your needs

    Email marketing is an effective strategy in the digital world, offering an impressive ROI. To take advantage of its potential, you need an email marketing platform adapted to your goals. These platforms are tools that facilitate the management and automation of your email marketing campaigns. They offer resources to create, send and track emails, manage…

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  • Email: Stop working with social media and increase your sales

    Email: Stop working with social media and increase your sales

    Currently, companies are increasingly claiming to have effective methods to maintain contact with their customers, something vital to the success of any business. As technology evolves, the way companies connect and interact with their customers is also changing. Whether a small autonomous company or a giant industry, it is essential to be present where customers…

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  • Email Marketing for Small Business: Choose the best tool for your needs

    Email Marketing for Small Business: Choose the best tool for your needs

    In the world of competitive business, it is essential to stand out from its competitors. For small businesses, this task may seem discouraging, but it doesn’t have to be. An effective email marketing strategy can be the key to establishing a solid relationship with customers and promoting their business growth. Email marketing is one of…

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  • Mailrelay’s bulk SMS platform: your best ally in marketing

    Mailrelay’s bulk SMS platform: your best ally in marketing

    Mobile marketing has emerged as an indispensable tool for increasing company sales. SMS is one of the undisputed stars of this revolution. But why has this technique gained so much prominence? And how can Mailrelay, your trusted bulk SMS platform, be the catalyst that propels your marketing strategy to new horizons? Join us on this…

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  • Digital marketing for small businesses: basic concepts, trends and best practices

    Digital marketing for small businesses: basic concepts, trends and best practices

    In today’s information age, digital marketing has become an essential tool for companies to promote their products and services. It helps them reach their customers and remain competitive in the market. Small businesses, in particular, can benefit from digital marketing strategies, taking advantage of online opportunities to expand and compete with larger companies. This article…

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  • Tips and tools for boosting your copywriting strategy

    Tips and tools for boosting your copywriting strategy

    For years, the phrase “content is king” has been popularized and repeated, especially since marketing has become more digital. But for each piece of content published, there are people who sit down to turn ideas into something tangible and know how to convey all kinds of emotions, sensations, and feelings into words. Connecting with other…

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  • what is the ideal frequency for sending mass mailing campaigns?

    what is the ideal frequency for sending mass mailing campaigns?

    Sending emails is a strategy used by companies and professionals all over the world with their own businesses. And, not surprisingly, it brings excellent results, regardless of the sector in which it is implemented. Email is a direct means of communication and information, which reinforces the brand image, promotes customer loyalty, contributes to increased sales…

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  • Customer journey + email marketing: the perfect formula

    Customer journey + email marketing: the perfect formula

    You will certainly not be surprised if I tell you that email marketing is one of the main channels through which you can (and should) follow your potential customer throughout the buying process. But, as with almost all marketing actions, these actions must be in tune with the customer journey to get results. What is…

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  • How to improve the CTR of your online store

    How to improve the CTR of your online store

    Who wouldn’t want to increase the CTR of their website? In digital marketing, it is essential to work with organic SEO, so we can’t forget the importance of CTR. There is no point in being well-ranked in the SERP if users don’t click on your results and access your site. Improving your CTR has a…

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  • Marketing vs. advertising: what is the difference between these two concepts?

    Marketing vs. advertising: what is the difference between these two concepts?

    Although the two terms are often used interchangeably, the truth is that marketing and advertising are not the same thing. For those who are not experts in the field, this can lead to confusion and even disorientation. To help you understand the differences, objectives, and common points, we will now define what marketing and advertising…

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  • What are No-reply emails, and why should you never use them in your email marketing strategy?

    What are No-reply emails, and why should you never use them in your email marketing strategy?

    Surely, on more than one occasion, you have tried to contact a company via an email they sent you and found an email like [email protected]. Surprise! Should I reply to that email address, or is it a robot, and no one is behind that inbox? While it is true that this is a fairly common…

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  • Email marketing, the best tool to optimize your campaigns

    Email marketing, the best tool to optimize your campaigns

    Email is one of the most powerful tools at your company’s disposal. It can generate engagement and build lasting relationships with your customers. It also offers a higher ROI than any other type of marketing strategy. To create a successful email marketing strategy, you need to find the best email marketing services for your needs.…

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  • How to improve the reach of an e-commerce website? The keys to digital advertising

    How to improve the reach of an e-commerce website? The keys to digital advertising

    By Maitén Milicich – Translated by Micheli Member of Materialesdefabrica.com & Habitium.com In an increasingly digitized world, e-commerce businesses are gaining momentum, and online advertising is one of the main tools you can use to promote your e-commerce. If you want to make the most of online advertising to boost your e-commerce, follow this brief…

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  • Storytelling: what is it, and how to use it in your emails?

    Storytelling: what is it, and how to use it in your emails?

    Storytelling is becoming a popular concept. Everyone is talking about differentiation, about how it is necessary to stand out in a world where everyone seems to offer the same solutions. A resource that is often mentioned to differentiate and stand out is precisely the protagonist of today’s post: Storytelling; in a brief description, it is…

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  • How to send a business proposal by email

    How to send a business proposal by email

    Without a doubt, email is the most widely used means of communication for people, and especially, it is one of the most relevant marketing tools for many companies. We can use email for many actions, to contact existing customers, or to create relationships with our leads. In other words, we can use it to influence…

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  • 4 Design Tips to Make Your Emails Stand Out From the Inbox Clutter

    4 Design Tips to Make Your Emails Stand Out From the Inbox Clutter

    Creating email marketing campaigns that stand out and grab email recipients’ attention is becoming increasingly challenging. People’s inboxes are full of messages; in fact, a study has shown that a person sends and receives 121 business emails during the day. Therefore businesses need not only need to create high-quality email copy but also maintain excellent…

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  • How do email marketing services track email campaigns?

    How do email marketing services track email campaigns?

    How to monitor the performance of an email campaign In this article, we will review a common question about email campaigns, how do email marketing platforms track subscriber behavior, as well as how you can monitor the reports, and interpret the results. Undoubtedly, having this information is one of the points in favor of using…

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