Testimonials
How can you create a newsletter to sell more?
A newsletter is a marketing and communication tool that allows us to inform and maintain contact with our customers and subscribers. What is the basis or explanation of the success of this type of strategy? Why are newsletters so important for companies of all sizes? The reasons are multiple: · 1) Almost everyone has an
What is CTR in email marketing, and how to improve it?
CTR or Click Through Rate, refers to the percentage of clicks that a specific link receives, based on the number of impressions or openers generated by the link. The formula for calculating CTR is as follows: Ctr = (clicks / impressions) x 100 For example, if you sent a mailing and it received 100 openers
How to use chatGPT in your email marketing strategy
This tool has stormered the web in just a few weeks. Everybody is talking about chatGPT! And that is understandable… Artificial intelligence has come to stay and promises to revolutionize the way of doing things in the digital field. For us who work with marketing… there is no other conversation topic! Many people say that
What are ESPS or email providers?
Email providers are companies that offer the means and resources needed for creating an email account (email address) as well as options for sending and receiving emails. Some of the best-known free email providers are Gmail, Yahoo!, Hotmail (Outlook), and AOL. We have already talked a lot on our blog about ESPs (email providers), mainly
15 Best Methods to Grow Your B2B Email Mailing Lists
Email marketing is widely used by all kinds of businesses thanks to its ability to communicate with customers directly. In fact, contrary to popular belief, email marketing can be exceptionally effective because most people still use emails whether for personal or professional needs. That being said, one of the biggest challenges that businesses encounter when
What is spam? How to prevent emails from landing in the spam folder?
Although email marketing has been used for many years, the line that separates spam from what is not yet is interpreted in different ways (and often ignored). In this article, we are going to see not a standard definition, but we will try to understand the term from a practical point of view. And what’s
How to create an email marketing strategy with influencers?
Have you heard about email marketing strategies with influencers? This type of action is an excellent way for increasing your email marketing results. Nowadays, influencers are very valuable allies for any kind of company. The truth is that they have a fundamental organic reach and their recommendations can boost any business on a large scale.
What is double opt-in in email marketing? What is it for?
Single opt-in, double opt-in, what are those terms? What do they mean? And above all, how do they affect your mass mailing campaigns? The usefulness of opt-in and specifically double opt-in goes beyond what we can think of in the first instance, that’s why we are going to talk about this concept in this post.
What is personality-based marketing?
You may have heard of personality-based marketing. Nowadays, these two terms go hand in hand in creating a segmentation strategy for any brand. Therefore, this time we will explain why and how this concept works. So read on. If you work in marketing and want to assign an identity to each brand, it is essential
Quick guide: how to measure your brand’s reputation?
All brands are interested in generating interactions with their users/customers on social media (or at least they should), but there is something equally or more important that they should take into account: Their brand reputation. So today, we will look at exactly how to measure it. Let’s start with the most straightforward question. Your brand’s
Create a landing page in a few clicks with Mailrelay
Landing pages are very useful tools for boosting your online marketing campaigns, essential for capturing leads, new potential customers. You can always drive traffic from Google Ads campaigns, social networks, or newsletters to your website, but there are distractions on your home page. It is very easy for those people not to end up signing
Experiential Marketing and the Value of Offering Unique Experiences
The goal of any brand is not only to sell but also to retain its customers and convince them to buy again, which would consequently increase their sales. However, creating a robust brand-user relationship is no longer enough in the face of so much competition. Now, consumers want to have a stimulating experience in the
Comparison of bulk mailing software Gmail VS Mailrelay
Although Gmail is not a bulk mailing software, many companies indeed use it for this purpose. Usually for comfort or economy. That’s why it’s worth comparing its features with a real bulk mailing software, like Mailrelay, to see if sending messages with Gmail is a good option or not. With this post, we want to
Bulk email tool comparisons Mailrelay vs. Acumbamail vs. Mailjet
Just as we did earlier when comparing Other bulk email tools, let’s do a new analysis. If earlier we compared Mailrelay with Sendinblue and Mailchimp; this time, the comparison will be between Mailrelay, Mailjet, and Acumbamail. We will see the pros and cons, always focusing on sending email marketing campaigns, or newsletters to understand the
How to clean spamtraps from your contact list?
If there is something that can harm, and a lot, the results of your mailings, it is without a doubt when you send a newsletter to spamtraps (email addresses that are used for trapping spammers). It’s something you should avoid as much as possible, which is why in this article you will learn some strategies
Types of stories (storytelling) that can help you sell more
Stories can hold our attention and the reader’s interest, and therefore, they can help you close a deal with a reluctant customer. Some of them. However, other narratives don’t have the same effect. Which stories can help you sell more with your emails or landing pages? That is what we will see and analyze in
Free online mailing for businesses, resources, and tools for increasing effectiveness
Online mailing continues to be one of the preferred strategies of companies that want to increase their sales and retain their customers. Of all the digital marketing tools (Social media, Google Ads, content marketing… ) Email is what tend to deliver the best sales results and a higher return on investment. In some cases, in
What is emailing ? Does the sending frequency matter? Or the design?
Emailing definition Emailing is a marketing and direct communication tool that allows companies to talk to their customers through email marketing campaigns. These messages could be informative or for selling products or services. One of the main advantages of this method is that it offers immediate response, in addition to advanced statistics and tools to