Testimonials
What is email marketing?
Are you a freelancer looking for clients? Are you in charge of creating marketing strategies for a new project? Do you have a business and want to make it grow? If your answer is yes – to any of these questions – then you have a message to tell, and an audience to reach! You…
Free email marketing software comparison: Mailrelay vs. Sendinblue vs. Mailchimp
Do you need to send a newsletter? Are you looking for an email marketing software with a free account? You can find many email marketing services, several with options that will allow you to send a newsletter for free. Ok, but are they similar? Which is the best software for your needs? You may believe…
The keys to planning and effective time management
You have probably already heard several phrases like “I need more time”, I wish the days had more hours “My morning has flown by”, I never have enough time, and we could create a list of similar phrases; time management. Without a doubt, this is a topic that interests many of us, whether we are…
How to get followers on Instagram and improve your personal or corporate brand?
Instagram is one of the main social media platforms we have today and, little by little is having more and more impact on digital strategies, to the point that it is not surprising to see stores that sell exclusively through this platform. But, as in all social media, followers play a crucial role, and that’s…
Sustainable business ideas that could help you to improve your online sales
Sustainable businesses are those in which everyone wins, the entrepreneur as well as consumers and the general public. On the one hand, through the products and services they offer, they help others solve a problem, satisfy a need, fulfill a desire, or improve their lives somehow. On the other hand, sustainable, green companies improve the…
How to get positive results with mobile marketing
Mobile marketing is gaining ground in the world of digital advertising, and this is mainly due to the increase in the number of smartphones worldwide. In Spain, the Comisión Nacional de los Mercados y la Competencia (CNMC) reported that at the beginning of the year, there were 53.4 million mobile phone lines in Spain. This…
Is Email Marketing and Word of Mouth incompatible?
Do you think these strategies are different? Is email marketing and word-of-mouth marketing compatible? Is there any way to make the two strategies compatible? Well, the thing is, I just finished reading the book “Buzz marketing. The Power of the Word” by Andy Sernovitz and this work helped me to think about aspects that can…
Metaverse and its potential in digital marketing
Can you imagine entering a three-dimensional virtual store in the form of an avatar, where you can buy and try on clothes almost as you do in real life? Technological advances are increasingly present in all areas of daily life and are on their way to conquering all digital channels. The metaverse is one of…
5 Mistakes A Lot of People are Likely to Make When Doing Cold Outreach
Many successful link builders do not know how to write cold outreach emails because they have never encountered this method of link building and used relatively simple approaches. Links from profiles, crowd-marketing, guest articles, and other link-building techniques require some skill. But the real skill of the professional comes out when using outreach. Not everyone…
How to align your content to the buying decision stages?
When it comes to marketing a product, no message is better (or worse) than the one conveyed by customers; that’s why it’s important to align your content to the buying decision stages. Did you know that 84% of consumers consider their buying experience as important as the products or services they receive for their money?…
5 keys to success that you can apply to your ecommerce strategy
The growth of eCommerce in recent years has been exponential. This has generated tough competition and the continuous search for new strategies that could create a different impression in the minds of consumers and thus increase sales. Hence, when opening an online store you need much more than creating a few categories and filling them…
How to be more productive after a sleepless night?
Sleep is natural and important for the human body. But what happens when you can’t sleep well at night due to stress, anxiety, or day-to-day worries about what you’ll have to do in the next morning? Lack of sleep can make you cranky and unproductive, which will be bad for your work ethic and mental…
Autenticação de dois fatores na Mailrelay
Incluímos uma nova funcionalidade de segurança de verificação em duas etapas ou 2FA. Esta verificação consiste em adicionar um segundo processo de identificação, através de um código, e assim melhorar a segurança da sua conta e dos seus dados. O processo é muito simples e é feito através de um código OTP (one time password)…
Why is email marketing so profitable?
Email marketing is one of the digital marketing strategies with the highest return on investment (ROI). Everyone talks a lot about return on investment (ROI), but have you ever stopped to think why? Why is email marketing more effective than other digital marketing strategies? That’s what we’re going to look at in this post. The…
5 Proven Ways to Increase Email Conversion Rate and Boost Sales With Email Partnerships
You might wonder what email partnerships are. The concept is quite easy and is often overlooked while choosing a marketing strategy. Yet, it is such a waste to not use this gem. An email partnership is a partnership between two brands which is aimed at promoting an offer to the audiences of both brands. The…
What will Digital Marketing be like without cookies?
In recent years, companies have made use of the information provided by users through cookies, which were created in 1994 and have been a fundamental tool for creating advertisements and launching advertising campaigns. Therefore, moving towards Digital Marketing without cookies is a matter of great concern for many of them. And not only companies are…
How Machine Learning is Upgrading Marketing
As a consequence of the impact of new technologies, marketers will have to rethink their jobs as well as how they promote and consume media. Artificial intelligence (AI) was first created in the United States during the 1950s of the twentieth century. Although the technology was formerly considered an afterthought, it is now garnering a…
10 Ideas For Writing Engaging Social Media Content Previews
One of the best ways to help your blog or website content get more exposure is by promoting this content on your social media accounts. But how can you do this effectively? That’s when content previews can be especially useful. Content previews allow you to hook potential readers, viewers, or listeners before they even get…