Testimonials
Product Launch: A Guide to Success
Launching a product isn’t just about putting it on sale and waiting for someone to buy it. A good product launch is a complete strategy that starts long before the official release date and continues after the first sales. The goal isn’t just to show something new. The objective is to generate interest, build anticipation,…
Communication Plan: What It Is, Roadmap, and Best Examples
Communicating without a plan is one of the most common mistakes a company can make. SMS is still one of the channels with the highest open rates in a communication plan; you can see how to integrate it on our SMS marketing page. One day you post something on social media, the next you send…
North Star Metric: What It Is, Benefits, and Its Importance
Measurement is essential for any business. The problem is that companies often track too much. Visits, clicks, opens, followers, sales, sign-ups, leads, conversions, time on page, downloads… There is so much data available that it’s easy to lose focus and end up optimizing metrics that don’t always reflect the business’s real growth. That’s where the…
What is Manychat? What it’s for, how it works and pricing
How it automates Instagram, WhatsApp and Messenger, how much it costs and how to connect it to your email
Do you really need a CRM? Mailrelay could be it
Is it mandatory to have a CRM for your business? When is it worth it and when can it be a useless expense? Like any tool for your business, it all depends on how much you get out of it. If it offers utility, it makes sense; if it only represents an expense, it does…
Best Content Marketing Examples for Your Strategy
Do you feel like your brand is throwing messages into the void and nobody responds? Content marketing is the answer to that silence. Instead of chasing your customers with interruptive advertising, the goal is to attract them with information that genuinely interests them. It is not about selling for the sake of selling, but about…
How to improve the deliverability of confirmation emails
The confirmation email is usually the first email your contacts receive. What is more, it is the email with which they finalize the subscription process; normally, if they don’t click on the link included in this email, their subscription remains incomplete and you will not be able to send them more emails. This is precisely…
Boost your stats, exceed a 25% open rate
Does the open rate of your email campaigns stay between 12% and 18%? A more creative subject line can certainly help, but it is a strategy that has some limits. Not everything is solved with good words, right? Currently, the open rate remains a critical metric in email marketing statistics. Although you must keep in…
The future of consumption: adapting to an era of uncertainty
Recent global crises, including the COVID-19 pandemic, the war in Ukraine and the environmental crisis, have transformed people’s lives and brought about a significant shift in consumer psychology. These crises have destabilized economies, disrupted daily routines and reshaped personal priorities. The COVID-19 pandemic, in particular, has been a catalyst for massive changes in consumption habits.…
The Art of War in Marketing: Competitive Strategies
In the marketing world, competition is as old as commerce itself. However, the tactics and strategies to stand out in this field have evolved over the years. An unexpected source of inspiration for modern marketers comes from the ancient Chinese military treatise, “The Art of War” by Sun Tzu. Written in the 5th century BC,…
Email clients: the 10 best programs for PC, Mac and mobile
A comparison of the best free email clients for Windows, Mac, Android and iPhone, and how to choose yours
How to change negative perceptions about your brand
The possibility of changing perceptions about your brand is everything. It is not just what you sell, but how you get people to change their minds and feel something positive towards your brand. This ability to change perceptions can mean the difference between a customer who chooses you for life and one who completely ignores…
What is the best time and day to send email marketing (and newsletters)
What the studies say, what works in Spain and how to find the time that works best for your list
Words that win: stylistic devices to strengthen your marketing
In the marketing world, how we communicate our messages is just as important as their content. Writing style can make the difference between a message that gets lost in the crowd and one that truly captures the audience’s attention. Literary and rhetorical devices don’t just embellish language; they also boost the effectiveness of communication. They…
Scarce Attention, Maximum Impact: Standing Out in a Sea of Information
We currently live in a world where the amount of available information grows exponentially every day. While this could be wonderful, it has had some unpredictable consequences, including fierce competition for attention. Attention has become one of the scarcest and most valuable resources available. This phenomenon, known as the Attention Economy, redefines how brands and…
Professional SMTP and API for Transactional Emails with Statistics
Sending and delivering transactional emails calls for powerful, reliable email marketing platforms. These transactional emails need to be delivered quickly and effectively. That’s because of their very nature, since they’re usually important emails tied to user actions (purchases, sign-ups, notifications, etc.). In this article, we’ll look at the options Mailrelay offers for this type of…
How to Use Dynamic Variables to Personalize Your Emails
Personalizing your mailings is one of the most effective ways to boost the effectiveness of your email marketing campaigns and get better results. These dynamic variables make even more sense once you already know how to create a free newsletter and want to personalize it as much as possible. You’ve probably seen this already, since…
The Secret Formulas to Grow Your List: Forms and Landing Pages
The subscriber list is the foundation of any email marketing campaign. After all, without a list there can be no email marketing campaign. Plus, logic tells us that the bigger the list, the more opportunities it will generate. It’s a simple calculation: if I can make one sale with ten contacts, I can make two…