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The best B2B email marketing campaigns [with examples]
No wonder B2B email marketing campaigns are becoming one of the most used techniques by brands that want to increase B2B engagement. Email marketing is no longer a pure and simple sales action and has become the key to building relationships with potential customers, and retain loyal users. It is the element that allows you

Write your opt-in form to capture more subscribers without a lead magnet
One of the difficulties for companies to work with email marketing is to capture subscribers. If you write your subscription form correctly, you will be able to get a lot more leads interested in what you are selling. And it can be done by anyone. You don’t even need a lead magnet. You will just

How to send a newsletter: a step-by-step guide
It’s time: you want to create a newsletter but need to know where to start. Yes, you have seen or heard about email marketing [1] and are convinced you should give it a try. And since it is time for action, you searched for more information and found this article. You are in the right

12 newsletter examples, tips, and secrets for creating effective campaigns
Are you looking for newsletter examples to prepare your campaign? Are you looking for inspiration to make your next email a success? In this post, we have included several examples, as well as tips that will help you create a more effective newsletter. You will see that most of the examples of newsletters we have

Detailed features available on Mailrelay, all the advantages offered by our free email marketing software
In this post, we will detail Mailrelay’s features point by point so that you can discover all that our email marketing tool can do for you. If you are already using our system, you should read this article to get the most out of Mailrelay, taking advantage of all the available features that could help

Ready to use email marketing templates and free sales funnels for copywriting
Selling by email is more effective if you send your sales campaigns at least once a week with a specific frequency. If writing an email is something that is difficult for you, in this post, I will share copy templates ready to use and strategies for you to sell more so that you can have

5 email marketing templates inspired by examples created by top startups
“Come on, it’s time to get to work,” you say to yourself. And you sit in front of your computer, focused and determined to prepare your next email marketing campaign. You want to create a direct and persuasive message. And launch an email marketing campaign that will either strengthen your relationship with your customers or

Email marketing 20 key statistics
A lot is said and written about email marketing and its advantages. And more than once, you may have asked yourself, “how much of that is true? We know you will agree with this phrase: My time and budget are limited. So it’s logical that you want to be sure that email marketing works and

What is email marketing?
Are you a freelancer looking for clients? Are you in charge of creating marketing strategies for a new project? Do you have a business and want to make it grow? If your answer is yes – to any of these questions – then you have a message to tell, and an audience to reach! You

Free email marketing software comparison: Mailrelay vs. Sendinblue vs. Mailchimp
Do you need to send a newsletter? Are you looking for an email marketing software with a free account? You can find many email marketing services, several with options that will allow you to send a newsletter for free. Ok, but are they similar? Which is the best software for your needs? You may believe

The keys to planning and effective time management
You have probably already heard several phrases like “I need more time”, I wish the days had more hours “My morning has flown by”, I never have enough time, and we could create a list of similar phrases; time management. Without a doubt, this is a topic that interests many of us, whether we are

How to get followers on Instagram and improve your personal or corporate brand?
Instagram is one of the main social media platforms we have today and, little by little is having more and more impact on digital strategies, to the point that it is not surprising to see stores that sell exclusively through this platform. But, as in all social media, followers play a crucial role, and that’s

Sustainable business ideas that could help you to improve your online sales
Sustainable businesses are those in which everyone wins, the entrepreneur as well as consumers and the general public. On the one hand, through the products and services they offer, they help others solve a problem, satisfy a need, fulfill a desire, or improve their lives somehow. On the other hand, sustainable, green companies improve the

How to get positive results with mobile marketing
Mobile marketing is gaining ground in the world of digital advertising, and this is mainly due to the increase in the number of smartphones worldwide. In Spain, the Comisión Nacional de los Mercados y la Competencia (CNMC) reported that at the beginning of the year, there were 53.4 million mobile phone lines in Spain. This

Is Email Marketing and Word of Mouth incompatible?
Do you think these strategies are different? Is email marketing and word-of-mouth marketing compatible? Is there any way to make the two strategies compatible? Well, the thing is, I just finished reading the book “Buzz marketing. The Power of the Word” by Andy Sernovitz and this work helped me to think about aspects that can

Metaverse and its potential in digital marketing
Can you imagine entering a three-dimensional virtual store in the form of an avatar, where you can buy and try on clothes almost as you do in real life? Technological advances are increasingly present in all areas of daily life and are on their way to conquering all digital channels. The metaverse is one of

5 Mistakes A Lot of People are Likely to Make When Doing Cold Outreach
Many successful link builders do not know how to write cold outreach emails because they have never encountered this method of link building and used relatively simple approaches. Links from profiles, crowd-marketing, guest articles, and other link-building techniques require some skill. But the real skill of the professional comes out when using outreach. Not everyone

How to align your content to the buying decision stages?
When it comes to marketing a product, no message is better (or worse) than the one conveyed by customers; that’s why it’s important to align your content to the buying decision stages. Did you know that 84% of consumers consider their buying experience as important as the products or services they receive for their money?