Testimonials
How to achieve the best email marketing deliverability in Spain with Mailrelay
In email marketing, the main thing is for your emails to reach the inbox. Deliverability measures how many of your emails reach your subscribers’ inboxes. In Spain, thousands of companies rely on email to communicate with their customers. However, some of the emails sent never reach the inbox because of spam filters and sender reputation…
What is a sales CRM and how to choose the best one?
A CRM is software dedicated to managing client relationships with the company, specifically at a commercial level. It helps manage these relationships throughout the sales process. How does it do it? By centralizing all information regarding the following in a single place: This way, all client information, their history, and progress in the sales cycle…
What are business models? Discover the most important ones
In short, a business model is the way a company creates value and, in return, profits. As you can imagine, the possibilities are wide and varied. So let’s look at some business models and the steps to set one up. These are somewhat theoretical concepts, but they carry over into the real world, which is…
How to sell on WhatsApp?
WhatsApp has become one of the strongest communication channels, especially due to its volume of users, with more than 2 billion active users worldwide. This, combined with a message open rate of around 98%, makes it a very interesting communication channel. Selling on WhatsApp is therefore a possibility. In this article, we are going to…
How to choose an email marketing service with high deliverability?
To choose an email marketing service with high deliverability, check six things: that it lets you authenticate your domain with SPF, DKIM and DMARC, that it removes bounces and complaints automatically, how it looks after its shared IPs and whether it offers a dedicated IP, that it meets Gmail and Yahoo requirements, where its servers…
Product life cycle: what it is, stages and examples
The product life cycle is one of those marketing concepts that seems like pure theory, and to which we normally pay little attention. However, just like other marketing concepts, it is important. Because it helps us to plan the correct marketing actions for each stage of the product’s life, and in this way be more…
Free Email Marketing Services for High-Volume Sending
La respuesta corta: Mailrelay es el servicio que más volumen permite gratis, con hasta 80.000 emails al mes a 20.000 contactos y sin límite diario. Le siguen Sender y SendPulse, con 15.000 emails al mes, y Brevo, que guarda hasta 100.000 contactos pero solo deja enviar 300 emails al día. El resto de planes gratuitos…
Psychological Triggers: The Science of Persuasion to Skyrocket Your Sales
Surely it has happened to you: you receive an email, you read it quickly, and almost without realizing it, you are already clicking on “buy”. But what exactly happened? The answer is **psychological triggers**. These triggers are persuasion techniques based on human psychology, that awaken specific emotions, urgencies, or desires in your readers, motivating them…
Micro-Moments: The New Battleground for Contextual Marketing
One of the most notable recent phenomena is micro-moments: small windows of time throughout the day when users turn to their devices, especially mobile phones, to find quick answers to their immediate needs. Or simply to take a momentary break from their daily routines. These moments, though brief, have a significant impact on purchasing decisions…
What are the best tools to automate email campaigns?
Almost all of them promise automations, but not all of them let you use them for free or with your whole list. We explain what each tool offers and which one fits your business.
Porter’s 5 Forces: how to dominate and outperform your competition
In the world of business, competing is inevitable. Whether you’re launching a new startup or running an established company, understanding how to navigate among competitors is key to surviving (and thriving). This is where Porter’s 5 Forces come into play. Developed by Michael Porter, this strategic model has become an essential tool for analyzing the…
TOFU, MOFU, BOFU: What Are They? Examples and Implementation Strategies
TOFUs, MOFUs and BOFUs may sound like strange terms if you’re hearing them for the first time, but they’re key elements of any effective email marketing strategy. These acronyms refer to the stages of the sales funnel, which is the path a user follows from discovering your business to making a purchase. Each stage (Top,…
AI in email marketing: 10 uses, prompts to copy and the best tools
What AI is really useful for in your campaigns, with ready-to-copy prompts and the mistakes worth avoiding
Digital products from A to Z
The online market has experienced unprecedented growth: digital products—such as ebooks, online courses, software and multimedia resources—have become innovative and accessible alternatives to physical goods. Their ability to reach global audiences, combined with the elimination of logistical barriers, allows entrepreneurs and businesses to expand their businesses quickly and more easily. What are digital products? Digital…
Email copywriting: how to influence the customer’s intuition
Email copywriting isn’t just about writing informative messages, it’s about creating communications that stir emotions and connect on a subconscious level. Incorporating the latest discoveries in persuasion and intuition helps refine the art of persuading naturally and effectively. By understanding how the brain processes stimuli and makes decisions, it’s possible to design emails that not…
How to re-engage a dormant contact list
A contact list is one of the most valuable assets for any business that uses online marketing. In addition to representing people who have shown interest in your brand, it is a direct communication channel you can use to promote products, share relevant content, or simply remind them that you’re still around. Therefore, keeping it…
How Happiness Chemicals Influence Consumer Behavior
When we talk about marketing, we often focus on specific strategies and tactics, but forget a fundamental aspect: human biology. For years, neuroscience has shown that purchasing decisions are not purely rational; they are strongly influenced by chemical and emotional processes in the brain. In this article, we’ll take a closer look at four substances…
Sales Tactics That Can Help You Sell More
The ability to innovate in sales tactics can be the difference between simply meeting goals and significantly exceeding them. And it builds a sustainable competitive advantage in the process. Innovating in sales tactics is essential to staying relevant in a saturated market. Today’s customers are more informed, more demanding, and have access to a wide…