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How Machine Learning is Upgrading Marketing
As a consequence of the impact of new technologies, marketers will have to rethink their jobs as well as how they promote and consume media. Artificial intelligence (AI) was first created in the United States during the 1950s of the twentieth century. Although the technology was formerly considered an afterthought, it is now garnering a
10 Ideas For Writing Engaging Social Media Content Previews
One of the best ways to help your blog or website content get more exposure is by promoting this content on your social media accounts. But how can you do this effectively? That’s when content previews can be especially useful. Content previews allow you to hook potential readers, viewers, or listeners before they even get
7 Rapid & Effective Tips for Writing Killer Email-Marketing Copy That Converts
Effective conversion copywriting in email marketing is a reliable tool to attract the target audience and increase sales. It includes compelling emails that can lead a customer to take a specific action, such as making a purchase. Most often, this is an impulse to do something here and now. Here are 7 quick tips for
12 WordPress SEO Blunders Can Ruin Your Conversion Rate Badly
Search engine optimization is primarily needed for any website to serve the purpose of that website. What is the purpose of any website? Spreading the content to its target segment. So, to reach out to your crowd, you need to optimize your WordPress (or any) website as per search engine requirements. When these search engines
What Are Dynamic Product Ads And How Do You Make Good Use of Them?
Ideally, advertising should attract the attention of prospective consumers and convince them to use your product to position your company’s message. Ad optimization is a critical component of every healthy, effective advertising strategy. It’s a crucial skill, and mastering it might take a long time and a lot of mistakes. However, imagine the possibility of
Adopting Digital Strategies To Help Grow Your Business
In the light of our booming digital world, businesses are looking for ways to build strategies that cope with society’s expectations. There is a lot of information out there that might be daunting, but your business can reap the benefits of a successful digital marketing campaign with proper preparation and implementation. In this article, we’ll
11 Ways to Get the Most of Your Outreach Emails
Outreach emails are one of those most common and, arguably, most effective ways to get your message out to as many recipients as possible, but they need careful thought and planning as, if you get them wrong, they may waste not only your time but that of your long list of carefully selected recipients! You
6 Ways to Improve Organic Search Traffic With ECommerce SEO
The eCommerce industry is going through a stage where more entrepreneurs are looking to capitalize on the massive demand. So, it would help if you had a reliable marketing strategy for higher organic traffic. Most businesses leverage Search Engine Optimization (SEO) for enhanced traffic and higher rankings. However, SEO is not that easy to optimize
What is Content Intelligence? 9 Great Benefits
Marketers all over the globe agree that content is the number one tool for businesses and brands to reach out to their customers and conquer the markets they’re targeting. That’s why they’re always looking for new ways to improve their content strategies. And, as new technologies emerge, content marketing tools and resources evolve with them.
Basic flaws site that prevents search engine optimization
For an Internet resource to rise to high positions in search engines, it must correspond to several parameters. We offer the TOP of the main problems associated with the reasons for the insufficiently high place of sites in the search engine results. Overly “cluttered” structure When insufficiently experienced web developers take on the work on
Demand Curve: Email Marketing Tactics That Convert Subscribers into Customers
Every successful marketer will confirm that despite the growing array of digital communication channels and internet marketing strategies, mailing remains one of the most effective marketing tools. It is widely used in e commerce for direct sales, customer retention, and increasing the loyalty of existing clients. Email marketing is known for its high return on
What Is Video Content Marketing and Why is it Important
Video content marketing is a type of marketing strategy based on the principle of creating sharable and relatable visual content, i.e. videos that strike a chord with your target audience to keep them engaged. Everything out there on the internet is ranked. The most important factors to consider are your page ranking, the number of
3 Tips on How to Use Gamification to Improve your Marketing
Gamification is a trend that has been gradually growing in popularity in the last few years. Many companies are using it to attract more customers, retain them, and boost their sales. Gaming service providers have been adopting different marketing strategies to capture the attention of more punters and attract them to use their services. Gamification
How to Grow Your Email List With Facebook Video Ads
In the short history of digital marketing, we have seen many marketing channels come and go. The channel is at its peak now, might soon make way for new ones that are more effective and efficient. That said, among the current leaders we see a prehistoric animal lurking around. Yes, email marketing is the medium
Essential Guide To Using GIFs In Emailing
Want to spice up your email marketing? Good news! You can use GIFs in your emails to customers, clients, etc. Now, while professionalism is still key in email marketing, there’s absolutely nothing wrong with adding a GIF to express yourself and your brand. A GIF – or a Graphics Interchange Format – is a file
Don’t Overlook These 4 Things When Revising Email Marketing Copy
As an email marketer, you don’t have to guess what your audience wants to engage with in their inbox. And that’s because A/B tests allow you to make a side-by-side comparison of two versions of the same email copy. This way, you can compare the open rates, click-through rates, and overall engagement to find out
Top 9 Web Analytics Tools for Ecommerce
These days, for all eCommerce businesses it remains the case that it is important to measure your progress to stay ahead of the curve. According to Statista, e-retail sales worldwide were about $4.28 trillion in 2020, and e-retail revenues are supposed to rise to $5.4 trillion in 2022. Online shopping still tops the list of
Free Tools to Help You Understand Your Competitor’s Web Traffic
Using web analytics tools like Google Analytics to understand your competitor’s web traffic allows you to gain useful insights on how to improve your websites performance. Sometimes, looking beyond your business is what you need to discover what your brand is missing. Studying your competitor ensures you see what they’re doing differently from you. It’s