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What Outlook, Gmail and Yahoo! Require to Keep Your Emails Out of Spam
Sending bulk emails – such as newsletters, promotions or notifications – is a common practice for many companies and organizations. However, getting those messages into the inbox instead of the spam folder (junk mail) depends on meeting certain requirements set by the major email providers. More than requirements, we could think of them as best…
Awakening Aspirations: Strategies to Drive Purchases
The study of consumer psychology is a fundamental pillar in the field of marketing and sales. Beyond identifying the products or services people want to buy, it’s crucial to understand the psychological reasons behind these decisions. Psychology gives us tools to uncover the motivations, desires, and aspirations that drive purchasing behavior. These aspirations, whether conscious…
Influencing with power: what it means to influence someone and how to do it
The principles that make people listen to you, with email templates to apply them
The art of persuasion: rhetoric and oratory explained in depth
Rhetoric and oratory, two concepts whose origins date back to ancient civilizations, continue to play a crucial role in our society today. More than mere communication skills, these disciplines are an art, a means by which ideas are conveyed, become influence and bring about change. Rhetoric, which originated in ancient Greece, is the study and…
Capital flight: how companies lose money
Capital flight is a phenomenon that can undermine a company’s financial stability. It can limit a company’s ability to take advantage of strategic opportunities and, ultimately, jeopardize its viability. In this article, we will explore why it is vitally important for companies to detect and mitigate this problem. The result is the protection of their…
Consumer psychology: motivations and buying behavior
What can we do when consumer choices seem endless? Understand consumer psychology. This has become an essential tool for companies and brands looking to stand out, differentiate themselves and sell. Consumer psychology lies between psychology and marketing. It explores how people’s thoughts, emotions, beliefs and perceptions influence their buying behavior: The study of consumer psychology…
Mail With Relay: Manage your Mailrelay account from your smartphone or tablet
The Mail With Relay app is available for both Android devices and iOS devices, and it’s free. It was created by a developer independent of Mailrelay, who used the Mailrelay API to offer an app for Mailrelay users. The app lets you log in to up to three Mailrelay accounts at the same time using…
Writing a cold sales email: how to break the ice
In today’s digital age, mass email has proven to be a powerful tool for businesses looking to reach their audience. Although priority is often given to interacting with existing subscribers, there’s an equally crucial component that shouldn’t be overlooked: cold sales emails. Cold sales emails are messages sent to potential customers who haven’t yet interacted…
Digital commerce: what it is, how much it costs and strategies to succeed
Everything you need to sell online: models, costs, platforms and how to keep your customers coming back
Brand marketing: what it is and how to use it to connect with your customers
Nothing is worth as much in a business as its brand. Google’s algorithms and social media, PPC campaign costs, digital marketing trends… they change. They always change. The brand, however—if it’s built well—remains. That’s why, whether it’s a corporate brand or a personal one, with a solid brand you’ve already done a large part of…
Cognitive biases and their impact on sales: An economic and generational perspective
Understanding cognitive biases and their influence on purchasing behavior is a cornerstone in designing effective marketing strategies. In a world where different generations (Millennials, Generation Z, Generation X, and Baby Boomers) have unique economic capacities and lifestyles, it’s essential to understand how these cognitive biases interact with these factors. In this article, we’ll take an…
Great Orators in History: The Most Persuasive Speeches
Although marketing strategies and techniques are constantly evolving, there are always unexpected sources to learn from. Historical speeches, for example. In this article, we’ll analyze some examples of world oratory from great orators who have left their mark on the world. Why? To uncover the principles and tactics used by some of the most outstanding…
Writing to sell in 8 practical exercises
How can you stand out from the noise? How can you stand out in a world full of ads, deals and promotions? Stand out to sell. The answer, although it may sound simple, requires a mix of art and science: persuasive writing. The ability to write with purpose, appealing not only to logic but also…
Email marketing sending frequency: how often to send your newsletter and when to change it
How many emails to send a month, when to send more or fewer, and how to check it with your own data
How to Be More Productive and Manage Your Time Better?
Increasing productivity levels, or becoming more productive in any area, is one of today’s biggest challenges. For most of us, the day flies by, and not getting through our planned tasks can be frustrating. For this reason, interest in this topic has grown enormously in recent times. As I mentioned, it’s a real challenge, because…
Email customer loyalty strategies: 8 ideas with examples
Winning a customer is expensive. Getting them to come back costs far less: 8 emails to make your customers buy again and recommend you
Effective Solutions for Your Business’s Problems
Starting a business is a journey full of ups and downs. While vision and passion are essential, problems are a constant in any business venture. From financial problems to team conflicts and market changes. Every entrepreneur will have to face a series of obstacles. However, these problems aren’t necessarily a dead end. Well managed, they…
How to send bulk emails from Gmail for free
If you’re reading this, it’s probably because you don’t know how to send bulk emails from Gmail for your mass email sends. You’re in the right place: we’re going to show you how to do it step by step, quickly and easily, so you won’t have any trouble sending emails to your contacts in a…