Effective conversion copywriting in email marketing is a reliable tool to attract the target audience and increase sales. It includes compelling emails that can lead a customer to take a specific action, such as making a purchase. Most often, this is an impulse to do something here and now.
Here are 7 quick tips for writing brilliant email marketing copy that converts.
7 Quick Tips for Writing a Conversion Email
To write any type of content, first of all, you need: practice, analysis of the target audience, an engine that solves their problems, and the right approach to customers. But today we will highlight only 7 quick tips that can rehabilitate any text at the last moment before mailing.
№1. Clickbait theme
You can craft a newsletter with lots of reasons, a great presentation, and the right call to action, but if the subject doesn’t get the user’s attention, they’ll never open your email.
The main key to the heart of the email reader is a spectacular clickbait theme. You have only 55-70 characters at your disposal, in which you need to place the main idea of the letter. Topics with more characters are truncated in mobile email. This is important to consider, because 47% of users use mobile devices to view their email.
The clickbait header of the letter must fully correspond to the content, otherwise, after opening and complete disappointment, the user will block the newsletter from you forever.
It is best to issue a specific message. For example, the topic “Updating the collection of clothes” is vague and of little interest. It is better to use “Women’s Spring-Summer 2022 collection is already available for order!” – more specific = more interest.
№2. Tone of communication
You should not command either in the subject line or in the text itself. It is important for the user to correctly understand the information and take action on his own initiative. Hold it with text, not a commanding tone.
Don’t use a subject line and call to action along the lines of “Buy a new pair of shoes now.” Call out the same message value, but with a more relaxed tone. For example, “It’s time to change your old sneakers. We have a great match for you.” Persuasion=equals the key to the user’s desire to take action.
№3. One goal – one action
We are sure that the analysis of your target audience is a passed stage for you. Now that you have all the information you need, it’s easy to make a proposal. The text should not contain several calls to action and the presentation of a large number of goods / services at once.
In one message, you need to focus on one action, one goal and one product. If you are faced with a problem of how to correctly present information to the reader, do not be afraid to use third-party services. For example, Essay Writer Pro can help you write content for email newsletters. After using it, you will understand how to write correctly and work on the mistakes.
Every user knows that email marketing is aimed at a huge audience. By providing personalization, they will appreciate your desire to make a personal connection and look positively at the message. Approximately 69% of Americans view their email while watching TV. To get their attention, address the customer by name.
Adding a username to the subject of the email would be ideal. You can also segment the target audience according to different criteria: profession, age, place of residence, interests, etc. This will help make messages even more personalized and useful to the client.
For example, you are engaged in renting and selling housing, respectively, one part of your audience wants to rent an apartment / house, and the second wants to buy. If you rank all users by these two criteria and send them appropriate emails, your conversion message will be useful.
№5. Second person pronouns
Use second-person pronouns in your email: you, you, and yours. This will give the appearance of a dialog message.
Eliminate or minimize the use of pronouns: ours, us, and we. They represent self-centeredness and narcissism. You must fully focus on the client and show him his own value.
№6. Highlight important
Not all clients are ready to read long emails. Most often, users skim through them, trying to find important and interesting moments for themselves. Give them this opportunity, mark key data in italics or bold. This will improve engagement and lead to increased conversions.
№7. The right call to action
The final part of your message is the most important, because it should contain a call to action telling the client what to do next. It is she who turns potential customers into buyers, and therefore provokes an increase in conversion.
First of all, ask yourself what you want the user to do. It doesn’t have to be a purchase. For example, it can be a call: call your manager, follow a link, leave data, subscribe to a newsletter, go to a specific page of the site, etc.
The call to action should be short and start with emotional verbs. For instance:
- Enjoy a free subscription to the resource …
- Accept 10% discount on your favorite cream.
- Check out all the new trends for the new season.
Try to solve some problem of your customers with a call to action. This does not have to be done in every post. Discounts, news, updates, and free trial days are great excuses for a customer to do what you ask them to do.
Email conversion copywriting can help you increase sales and increase brand engagement. To quickly and effectively write a brilliant marketing copy of the letter, use our tips:
- write clickbait and truthful headlines;
- stick to a single non-commanding tone of the message;
- talk about one product / service or goal in one message;
- use personalization and rank the audience by interests;
- use pronouns in the second person;
- highlight the most important parts of the message in bold or italics;
- write a compelling call to action that begins with an emotional verb.
We hope our tips will help you build your email conversion chain.
Andrew Wilson is a skilled writer being a member of the Essay Writer Pro company, which is engaged with writing high-rated content and providing the users with online proofreading tools. All this helps him to deliver professional articles to an audience and build a strong feedback rate through the readers.